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Practical case of skin care products distracted copywriting
1, an upward heart should not have drooping wrinkles.

This copy is prone to * * *. Through the two elements of "praise" and "pointing out the reader's dilemma", readers' recognition is aroused. For example, the pride of hometown should not be a wanderer in the city. For another example, no matter how handsome the face is, it can't compare with baldness.

2. I worked hard for half a year and returned to before liberation.

This is to use anger to mobilize the enthusiasm of consumers. Stand up and express your anger at some unreasonable or unfair things in your life. This is a just protest, which will naturally bring a lot of profound recognition. For example, I worked so hard that I became poorer and poorer.

You can see every penny you spend on your face.

This copy seems ordinary, but in fact it tries to figure out the various consumer psychology behind it. First, I'm afraid I can't. The second is to worry about the image of the prodigal family. But this copy solves these two concerns of consumers and makes consumers' buying behavior smooth. There is some chicken soup in the copy, but it really works. For example, every effort you make is the future.

4, the mask is applied early, and the face looks smaller.

Use a rhyme to give the copy a sense of rhythm, and there is a pun and an epiphany in it. "Face looks small" is a pun, which means to look young and also means to look small. A little insight is that no matter how ugly a girl is, she feels that she has too many faces.

Big, I hope it's smaller. Just like weight, there is no thinnest, only thinner. Girls pay special attention to "thinness" and "smallness", with bad skin and bad temper. Bad temper and bad skin.

5, others are the same, I am old.

I forget which classmate's homework is, and I like it very much. This style of copywriting is very suitable for the present, relaxed and happy. Regardless of the usage of the word repetition skill, it mainly depends on its comparative context. What people fear most is contrast. Where there is contrast, there is pressure, and there is pressure, there is action. For example, my classmate is 30,000 yuan a month, and I am 3000 yuan a month.