0 1. Nouns represent conceptual nouns of things; Concrete nouns and abstract nouns have no emotional color, so avoid using professional nouns or uncommon nouns. If you want to use it, use the metaphor: the metaphor of small black screen and fairy water is easy to remember! ? Focus on metaphors!

02. adjectives? Used to modify nouns and pronouns, it is a person's perception of the world, which is subjective and abstract → customers can't clearly define it! For example: write that she is a beautiful girl! It is better to write this girl's height 1.7 and weight 50kgD cup; To say that a person is awesome, it is better to list specific data results; Don't use subjective judgment. Quit empty adjectives, It is best not to use it, or to use it, add one more step → explain it from concept to reality. (with suffix)

Adverbs are used to describe adjectives and verbs, such as immediately/immediately/quickly/calmly/proudly. ? The road to hell is paved with adverbs! (The suffix Tuyedi is an adverb) It is also used for modification, so don't use it! Hemingway's novel The Old Man and the Sea tells a story.

For example, the mobile phone is easy to use and has a specific description.

04. Verbs are the engine of promoting articles, and good articles only use nouns and verbs. Lu Xun's "Catch Birds in Baicaotang to Make Pea Yellow" Narration: Focus on the experience brought by verbs!

The most commonly used writing is narrative!

0 1. Narrative: Telling the story is the most commonly used writing expression method, which generally includes six elements: time, place, people, cause, process and result. Narration is related to time.

02. Description: Describe the status of people and things in vivid language, giving people an immersive feeling. A good description is like seeing that person, hearing his voice, being there and having a sense of picture.

03. Introduction: Quoting others' words can be divided into direct quotation (using quotation marks) and indirect quotation (saying others' words in your own language).

04. Background: The explanation of the background makes the narrative clearer.

Color a narrative, divide the four elements into four colors, and the colors read rhythmically. Practice mastering rhythm and sense of language. Learn to migrate to product copywriting: selling by user comments and authoritative comments will increase the purchase rate.

Harvest summary:

Good literary talent does not mean good copywriting. Try not to use adjectives and adverbs in advertisements. Use concrete examples and data to express what you want to say. Use short sentences and complex metaphors.