In the past, most of the people who wanted to start a business were men, but from the survey of joining in trade fairs, it was found that the proportion of men and women who wanted to start a business had jumped to 1 to 1. Among other factors, the increase of women's entrepreneurial intention is also because many women see business opportunities such as "cosmetic care" and "slimming beauty", especially for their same-sex Qian Jing. Women's "beautiful industry" has great opportunities to make money. Women who may care about buying food for one or two dollars are not soft in spending money in order to make themselves more beautiful. In particular, the concepts of makeup care, slimming beauty and so on have been vigorously promoted by the mass media, which has aroused almost every woman's natural desire to love beauty, thus stimulating the rise of the female beauty industry.

According to the statistics of trade associations, the market size of China's beauty industry is about 300 billion yuan per year, and the beauty economy is increasing at an average annual rate of 15%, far exceeding the GDP growth rate. High profits, huge market and the appearance of countless new beauty products, high-tech nursing instruments and high-tech slimming equipment every year have brought great business opportunities to the beauty industry.

China Beauty Economy Annual Report points out that China beauty economy is becoming the fifth largest consumption hotspot of China residents after real estate, automobiles, electronic communication and tourism.