Nike's logo is a small hook. Nike always regards it as a glorious task to inspire every athlete in the world and provide them with the best products. The air cushion technology pioneered by Nike has brought a revolution to sports. The sports shoes made by this technology can protect athletes' knees well and reduce the impact on knees when they fall to the ground during strenuous exercise.
For sports brands, offline try-on experience is an important part to attract customers' consumption. However, under the influence of this epidemic, even brands like Nike have been greatly affected when a large number of physical stores are closed.
Recently, Nike released its latest quarterly financial report. The financial report shows that as of the end of May, Nike's revenue in the fourth quarter of fiscal year 2020 was 6.365438 billion US dollars+0.3 billion yuan, and the company lost 790 million US dollars (about 560 million yuan).
At the same time, it is also reported that Nike will lay off employees because its business is gradually shifting from offline to online. As the leading enterprise of sports brand, where should Nike go in the future?
Nike suffered a huge loss of $790 million in a quarter, and its share price plummeted.
In the past eight years, Nike has only failed to meet its profit expectations twice, and this decline in performance is undoubtedly a dangerous signal for Nike.
In this regard, Nike said in an email:? We will be forced to make some difficult choices, which may lead to the dismissal of some employees.
It is understood that layoffs are expected to be carried out in July and autumn of 2020 respectively. According to the public documents of the US Securities and Exchange Commission, Nike currently has 76,700 employees.
Affected by this news, Nike's share price fell sharply. As of June 26, Nike's share price fell by 7.62%.
For clothing, shoes and hats, the online shopping experience is not as good as the physical store. Can Nike's digital business successfully fill the gap in the physical store business in the future? Let's wait and see.