LOHAS, also known as LOHAS Life and LOHAS, is a new lifestyle group from the West, transliterated from Lohas, which is the abbreviation of healthy and sustainable English lifestyle, meaning to live a healthy and self-sufficient life and emphasizing "healthy and sustainable lifestyle". "Health, happiness, environmental protection and sustainability" is the core concept of Lohas. They care about the sick earth and worry about getting sick. They eat healthy food and organic vegetables, wear natural cotton and linen clothes, use second-hand household items, ride bicycles or walk, practice yoga, listen to spiritual music, pay attention to personal growth, and hope to be full of vitality through consumption and life practice of food, clothing, housing and transportation. Magic Group's "Lohas" positioning is to launch its own consumption concept on the basis of the above, and provide consumers with products and services with Lohas concept.