Looking around the market, many customer cases planned by Shi Ming have many shortcomings! So, what kind of samples are effective for enterprises? How can enterprises grasp the demand together with the planning and creation company in the process of their own promotion and create a manual that really suits them? There are six misunderstandings in making corporate brochure: First, we should understand the significance of samples to an enterprise and the future market.
Propaganda is always a double-edged sword! Either good or bad, there is no intermediate evaluation. When the audience is defined as "average", maybe you are already unknown on the list.
Therefore, only by relying on first-class publicity materials can we firmly attract customers' attention and attention.
You are definitely not the only one doing propaganda in the world! Only excellent samples will make your brand more dazzling among many similar enterprises.
Prejudice, thus winning more opportunities for your business or sales.
Only by adhering to high standards can we gradually establish the image of the market and finally establish the height of corporate brand.
If even a sample representing the facade does not have high quality requirements, the so-called brand enterprises and brand products are sheer nonsense! Secondly, the creation of samples is a process of concentrated expression after the integration of enterprise resources.
Including image, concept, management, production, sales, services, products and so on.
Samples for different purposes must have specific content combinations, whether simple or complex, and must be developed around requirements.
Not according to the capital budget, blind reduction will only reduce the potential sales force brought by the sample! Relatively speaking, you have saved costs, but the loss will be more of your future profits! Once again, don't ignore the growth of the market! The establishment of enterprise status is a long-term accumulation process.
10 years ago, few companies spent a lot of money to make beautiful samples, just like today's hypermarkets.
10 years ago, everyone sold it simply, but now, without store decoration and proper packaging, the chances of customers trading in your store will definitely decrease.
Nowadays, the consumption era has entered the stage of brand demand, which is not only a necessary choice, but also a quality choice based on brand trust! "What you hear is false, what you see is true" Through publicity, the three-dimensional evaluation of the quality of products or enterprises will be the first factor for the target consumer groups of customers to evaluate you.
Myth 2: "Why should it be complicated if it can be simple? For reference, just copy it. " Effective publicity samples are the concentrated expression of enterprise characteristics, but according to the direction of use, they are focused.
Or attach importance to product introduction, or emphasize corporate culture, or reflect market value, or based on investment analysis.
In short, its creative purpose must be based on a unified purpose.
No matter how comprehensive the sample is, it must also have core values.
Not every enterprise's culture is the same, just seeking simplicity and quickness, ignoring the specificity, professionalism and artistry of sample creation. Then, at best, the samples you made are only imitations after imitating other people's styles, and they are only wearing other people's clothes to walk the catwalk, without original publicity, which has little promotion significance for the development of the enterprise market! Misunderstanding voice 3: "Look for more advertising companies to compare, but I am afraid there is no good one?" "Integrity is the cornerstone of enterprise development and market development. Enterprises that lack integrity will pay higher market costs! " This is the wonderful comment of China business legend Shi Yuzhu on CCTV's "Win in China" program, and it is also his personal experience of legendary business experience.
Now the China market has become more and more standardized, and the industry starting point and corresponding standards have also undergone qualitative changes.
As a smart company, service is the planning and mental work paid in the creative process. The introduction of the plan embodies the labor results behind it.
Some enterprises have turned to competitive display and bidding.
There is no standard to measure the evaluation of labor value.
I think it's okay to come up with a plan, and I have to kill the chicken with a knife. Anyway, I didn't pay for it myself.
In the short term, enterprises are shortcuts to get effective solutions and reduce their own costs.
But it is often the beginning of the lack of integrity.
This can be seen.
As long as it is better, there will always be losers. Without the guarantee of mechanism, it is a meaningless waste of intelligence! Enterprises that don't respect other people's labor will certainly not get real respect from the other side. If they only get petty profits, they are glad that the slogan is just empty.
Therefore, celebrity planning has an unwritten rule: no one will participate in free competitive exhibitions! Customers can choose, but customers must pay the price for the choice, not us.
Myth Voice 4: "Let's look at several schemes first." Creativity emphasizes inspiration and creation pays attention to passion.
Unnecessary redundancy scheme first expresses distrust of the designers of the design company.
Secondly, it is indifference to the work of creative companies. Third, there is a lack of self-responsibility, because this premise is that enterprises have no clear purpose at all and are arbitrary.
The process of creating samples by creative personnel of professional design companies is a process of seeking the best way, which includes many selection and comparison processes and creative optimization processes.
It is also rigorous and systematic. When customers get their works, it is also the result of professionals expressing their customers' needs by professional means.
Which is the only best result.
The more professional people are, the higher their grasp of this aspect is.
Therefore, different samples created by different people have different shooting levels.
Its gold content is also completely different.
Many customers talk about the needs and requirements in the early stage, but after the plan comes out, it is actually more consuming the passion of creative companies.
Basically, professional companies have revised more than three drafts, and the passion of designers and creators has been completely exhausted.
No matter how professional a player is, it is difficult to be creative without passion, and it is impossible to create first-class works.
Therefore, it is not the better to revise the manuscript.
Enterprises that expect to get high-quality samples should choose creative companies and creative personnel, communicate effectively and deeply in advance, and let your sample design get the best performance.
Myth 5: "Of course, sample design and creation are the business of design companies." There are only half of excellent design and creation companies. Based on the depth of understanding, the more you need high-quality samples, the more you can't do without the assistance of relevant companies.
That kind of cutting enterprise completely pushes things to creative companies, which seems completely relaxed, but it is actually out of the control of self-demand.
No matter how effective communication is, it can't fully describe the essence of things, and communication is always limited.
Moreover, the sample must accurately reflect the professionalism and differences of corporate customers.
Often these professional things are one-sided and scattered in the understanding of the creators, and it is easy to go astray. As necessary assistance, they actively and completely cooperate, which is what enterprises must do in sample creation.
Without effective cooperation, the sample of creation is just a picture with a virtual table.
Myth 6: "The design is good, but the cost is too high." Excellent creation comes from accumulation and grasp.
The sample consists of communication, creativity, shooting design, proofreading, and then finished product printing. The more control links, the greater the final relative deviation.
In order to ensure that the final customers can see the works that meet the requirements, the creative company must be supervised and tracked by professional creative personnel all the time, rather than being informed of the supporting suppliers at which stage.
A responsible professional creative company will effectively avoid possible deviations and maintain effective communication with customers in the creative process. Therefore, the extra cost consumed during the period is actually very large.
And all these efforts, customers may not be able to fully see.
Coupled with the scarcity of professional design talents and the ability to take corresponding responsibilities for possible mistakes, these will be the basic conditions to ensure the release of high-quality samples.
Therefore, value for money, expensive value for money, has its own reasons.
In fact, it is the most stupid and ridiculous to abandon quality and methods and evaluate costs alone.
There is no absolute exposure and cheapness in the world, and the profession has its own professional value.