Activity scheme format

1. Activity title

2. Purpose and significance of the activity

3. Participants, who are specifically responsible for organizing personnel.

4. Overview of activities

5. Activity process

6. The opinions of the target audience (such as community opinions, etc.). )

7. Results and discussion

8. Conclusions and recommendations

detailed

Subject: (Title)

Foreword: (Overview)

Significance of carrying out activities: (Why carry out activities)

Activity content: (describe the steps and activities of the activity in detail)

Activity execution time: (including time period)

Scope of activities: (View target objects and areas)

Staffing: (according to the position, all tasks are subdivided into each staff member)

Pre-preparation: (Do a good job in the investigation, promotion and expansion of pre-activities and the arrangement of activities equipment. )

Work content: (put forward work requirements, subdivide work tasks, and put forward completed requirements)

Purpose of the activity: (achieve the expected effect)

Effect evaluation (benefit analysis): (expected reaction and effect after the activity)

List of materials: (register all publicity materials and articles used)

What kind of headlines are most attractive to event planning?

In order to really attract the audience, the right time, location and people are indispensable in the title setting of event planning.

Let's start with the weather. How can the topic of activity planning calculate the benefits of winning the weather? For example, the recent Father's Day. Planning the title of the event should first consider the holidays related to Father's Day. For example, Fenghao Advertising Company launched Father's Love as a Mountain on Father's Day to prepare the best gift for his father. This combines the convenience of a day.

In addition to geographical location, people in different places also have different characteristics, so the title setting of event planning must reflect regionality.

Speaking of people and aspects, the topic should be combined with some hobbies of active people.

How to write the attractive title of Taobao Baby?

1. The rule of equivalent search words tells us that when a baby has multiple attributes, the most closely related attribute should be written together with the baby's name. Whether the baby can be searched depends on whether the baby's title contains keywords and whether the keyword combination is correct. Close arrangement and keyword combination is a knowledge, which can improve the probability of your baby being searched.

2. empathy. When you name one of your treasures, you might as well put yourself in others' shoes. If you are a buyer and want to buy this product, which words will you search through Taobao to find her? What you can think is what many people can think of, so please use this keyword in the title.

3. Use special offers, promotions and other words to attract consumers' attention.

I believe you want to buy things when there are activities, so please don't be stingy with the prices of special offers, promotions, premium and listing promotions.

For example, if a new product goes on the market, it can greatly improve your turnover rate.

4. Taobao stipulates that the longest baby title cannot exceed 60 bytes, that is, 30 Chinese characters. In an ideal combination, the more keywords are included, the greater the probability of being searched.

How to write attractive headlines for marketing?

An excellent sales copy must have an eye-catching and attractive title, otherwise, no one will click on it to read it. Especially in today's network era where advertisements are flying all over the sky, if you want to "stand out" from many advertisements, you must make great efforts and ponder over the title, strive to attract readers' attention at the first time, and get out of the most critical step of successful copy sales.

1, first of all, we should think from the perspective of product purchase, and the title to be written must be "altruistic", that is to say, let the buyer see the benefits.

Secondly, pay attention to the length and expression of the title. If the title is too short, it is not convincing. If it is too long, it will make people feel cumbersome and arouse readers' disgust. Generally 15 to 20 words is the best, and the expression should be easy to understand, that is, colloquial.

The last point is very important, that is, starting from the content of the copy, the title to be written must be closely related to the copy to be promoted, and it is forbidden to become a "title party", because the ultimate goal of the copy is to promote products, not to earn clicks.

How to write the title of the article on WeChat official account is more attractive?

The most important words are effectiveness, title and content. If you don't know how to judge at first, I suggest you use the official account assistant of Watermelon WeChat to see which articles are popular and make some judgments through relevant indexes.

How to write the title of WeChat business soft article to attract people?

It is said that whether a person is beautiful or not depends on his face, and the most important thing is to look at his eyes. Whether a soft article looks good or not, let's look at the title first. Whether the title is attractive or not is very important, especially for online soft articles. Without an attractive title, there is no click-through rate. Therefore, from the perspective of soft writing, how to write a good soft title is the most important link.

1, lured by "profit"

Soft articles are different from other types of articles, which are generally published by merchants to promote products and brands, so we must use "profit" to attract people and directly indicate our interests in the title!

Classic soft title:

◆ "Small webmaster's annual income of 65,438+10,000 yuan is not a dream-my struggle" (title of XX website training soft article)

◆ "Leave Your 10 yuan and Your Hemorrhoids" (title of XX Medical Soft Text)

◆ "If you register as a member of XX website, you will get a cash coupon of 100 yuan" (soft title of XX online mall)

2. Be greedy for "new"

It is common sense that people are always interested in new people and new things. Grasping this feature and creating soft articles with news value will often cause great sensation, especially when it is spread on the Internet. The common words in news headlines here are: surprise, the first time, the first time, leading, innovation, and finally, the wind and water are surging!

Classic soft title:

◆ "Reporter's observation: the rise of online project outsourcing" (the title of the soft article written by the author for a witkey network)

◆ "My City Surprises" Japanese CD "(soft title written by XX Real Estate)

◆ "Apple AIR Innovations New Thin (the thinnest notebook computer in the world)" (Apple Soft Title)

◆ "Finally, multi-function vehicles begin to interpret luxury with safety" (soft title of XX car)

3. "Move with emotion"

People are emotional animals, affection, friendship and love. In this world, we are all surrounded by "love"! Therefore, the author must take advantage of this feature to grasp the word "emotion" in the title of soft articles and move readers with "emotion". When writing this title, the author must put his feelings into it!

Classic soft title:

◆ "Waiting at 19, a gift to make her cry" (title of XX gift soft text)

◆ "My girlfriend and I broke up for this website" (soft title of XX website)

◆ "Husband, you can't quit smoking and wash your lungs" (title of XX health care products in soft text)

Step 4 Touch with "things"

When we were young, we listened to our parents tell stories. When we grow up, we know Chinese Pinyin and some simple words. We started reading stories. As adults, we like to read story magazines like Friends! It can be seen that "stories" have been with us since childhood, and story-based titles are more appealing and attractive to read.

Classic soft title:

◆ The detours I took in those years (soft title written in XX Investment Manual)

◆ "My Encounter with Tea Picking Beauty" (title of XX Tea Soft Text)

Step 5 attract people with "hanging"

The TV series "Latency" was very popular when it was broadcast. Why does this play attract people's attention? It's largely because of one wonderful story after another, because you can't guess where the next gathering will go. The same is true of writing soft articles. Judging from the title, it lays the groundwork for readers to read the text because of surprise and conjecture. Such a title should be interesting, enlightening and suspenseful, which can trigger the subject to answer.

Classic soft title:

◆ "What made his car go to the point of no return?" (soft title written by xx antirust products)

◆ "What happened in ten years" (soft title of XX red wine)

◆ "Is high-end lactic acid pork a fool?" (soft title of XX food)

◆ "How did I rise from failure to success?" (Soft title of XX training)

6. Charm and "Secret"

Like suspense, everyone likes to hear all kinds of truths, and human instinct for knowledge also makes everyone prefer to explore unknown secrets. Therefore, secret headlines often attract more attention. If you pay attention to CCTV Spring Festival Gala, you will find that once the annual magic is over, there will be a wave of revelations on the Internet, and related posts will be heated up. Key words commonly used in such titles: secret, secret, truth, behind, trick, etc.

Classic soft title:

◆ "Slimming for half a month 10 kg, the secret is made public for the first time" (soft title written by XX slimming products)

◆ "Behind the Pure Beauty and Hot Sales" (XX Cosmetics Soft Title)

◆ "Nine methods to triple sales performance" (soft title of XX training)

◆ "Be careful to be slaughtered! The amazing secret of making a website at a low price (XX virtual operator's soft title)

Seven ...>& gt

What is the slogan to attract people to participate in the next activity?

I don't know the slogan. Since you invite others to the next activity, you must attend an activity first. You can work hard on this activity and let people know that it is good for you. Everyone is willing to take the initiative to try things that are beneficial to them.

How to write the title of today's headline article is more attractive?

First, the law of symbols.

As we all know, symbols are condensed languages, and few words can express rich meanings. The symbol law contains three symbols, namely exclamation mark, question mark and ellipsis.

1. exclamation point

Play three roles in the title:

First, express strong emotions;

Second, highlight something to attract attention;

Third, psychological suggestion plays a brainwashing role.

For example, there is an account called micro-interaction, which makes a prediction about the function of WeChat every New Year's Day. 20 16 wrote an article called "20 16 wechat function prediction". From the point of view of WeChat product manager, the whole article looks reasonable and authentic. Good content cannot be wasted. What if you want it to spread? First of all, let everyone feel that this function is very real and powerful, and give them a psychological hint. So write "awesome!" After the question. . The revised title became "WeChat 20 16 function planning, so powerful! In the end, this article was read by about 280,000 people, and the official WeChat account was reprinted by more than 400 people.

Second, the law of numbers.

First of all, the human brain and visual system have much priority in dealing with numbers than with complex Chinese characters. If there are numbers in the title, there will be a feeling of high information content.

For example, Wei Pengyuan, former deputy director of the Coal Department of the National Energy Administration, was arrested on suspicion of taking bribes, and the source of huge amounts of property was unknown, which is a typical example of social news, especially the People's Daily. But it will be particularly difficult to understand, and the topic is too long. Later, the title was changed to "200 million cash was found in the home of the former deputy director of the Coal Department". This place has a number first. Under normal circumstances, a person may earn millions in his life, and he will feel that the figure of 200 million is very, very large, giving people a feeling of special surprise. Ordinary people have no idea about 200 million yuan, and there is an analogy, "burning out four money counters." That is to say, this money is so much that even the money counter can't count it, and it just burns out. The final title was changed to "Former Deputy Director of the Coal Department: 200 million cash was found at home, and four money counters were burnt out ...".

Just throw a particularly huge number first, which will attract people's attention and give you a perceptible analogy, saying that there is enough money to burn out the money counter, so turn this thing into a quantifiable standard.

The key to the law of numbers is that the article is clear and rigorous.

Third, the rule of big money

This is often called the celebrity effect. Because we are very sensitive to celebrities, stars, famous schools, famous enterprises or state organs, once these keywords appear in the title, they will naturally attract attention. When we want to combine our products or brands with a celebrity, we must enhance users' cognition and let them know that there is a very close connection between them, so that "money" will not make people feel strange.

Fourth, the body law of Zhihu.

What kind of address does Zhihu's body law apply to? Just what you can't understand needs to be explained, and the other is what you can't experience personally. You need to go to the client and tell us.

For example, the original title is Tesla's Past Life, which seems a bit far away. What is the experience of owning a Tesla after the revision? Everyone knows that Tesla's sales in China are not very large, so not everyone has the opportunity to drive Tesla, but if someone tells you in person, you will have an immersive feeling.

The key of Zhihu's body law is to set up a good scene to make others interested in this topic. [Page]

Five, the law of contrast

We often have to find the two ends of the contradiction in the article, and then enlarge it, or look for a point of view that goes against common sense to make a fuss. If you want to use the title well, you must find the particularly contradictory points in the article, and then make them form a strong contrast to attract people's attention.

Sixth, grounding method.

Writing an article or doing an activity wants to spread it as widely as possible, so try to avoid uncommon words and professional words in the article or title and make the title as easy to understand as possible, so that more people will be interested in the article.

For example, "all-weather battery revolutionizes the low-temperature performance limit of lithium batteries" is particularly obscure, and many modifiers have been added, such as "all-weather" and "revolutionary breakthrough". Too many modifiers will make many people unable to understand. So the title was changed to "We invented a lithium battery that is not afraid of cold". Anyone who has had life experience knows that the iPhone will feel insensitive outdoors in winter, and even fake crash, because the performance of lithium battery will be low at low temperature, and the situation just mentioned will occur. ......& gt& gt

Wechat posted an article saying that an activity was over. How to write an attractive title?

Write a story about your far-reaching influence.