Every copywriter wants to gain the trust of users through product copywriting, but users have a natural aversion to advertising and a natural barrier to advertising. Therefore, in order to gain the trust of users, we must understand their psychology. People need a period of adaptation to strange things, so it is easier to gain trust by binding with things they are familiar with. In addition, people are social animals and like to follow the crowd.

Existing beliefs are bound up with what users believe, such as "use your head often and drink six more walnuts" of six walnuts. Before that, every consumer knew that walnuts could be used to nourish the brain, which was a fact in the minds of users.

Price tag, price can reflect the quality of the product, the higher the price, the better the product will be.

The label of origin allows consumers to know the origin of products and increase their trust. For example, many infant formula or milk will be mentioned in advertisements. For example, milk comes from New Zealand and is imported from Australia.

Reverse marketing, gain trust by self-deception and give users the right to choose.

Authority, find experts, authorities, stars, etc. Endorsement of products will increase users' trust. This is also the fundamental reason why many stars are small experts with goods.

Anti-authority forces, the number of users and the effect of users' use can all increase users' trust. For example, fragrant milk tea can sell more than 700 million cups every year, and the cups can be connected to circle the earth twice.

These are all methods that copywriters use to gain users' trust.

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