How can it be a clear and satisfactory copy? Although each copy has different uses, different data and different uses, the uses are the same. Good copywriting has the same feature: it can be understood quickly and easily.
This view was put forward by Yukio Miki, the author of Softbank Chart Working Method and a Japanese writer. As the former assistant of Masayoshi Son, the president of Softbank Group, and the former office director of Softbank Group, Xiong Xin Miki faced a problem almost every day during his eight years working in Softbank Group: how to read quickly and report to Masayoshi Son, the leader, efficiently.
Through continuous work practice, Mr. Miki gradually cultivated the ability to persuade leaders to make a report within 10 second. In the SoftBank Chart Work Law, he explained in detail the production methods of business reports such as business progress report, sales report, project management report, project management meeting minutes, factor analysis report and business planning case in the form of charts, data and flowcharts.
In these reports, negative cases are also cited. Through detailed comparison, readers can intuitively understand how to make a report item by item, and at the same time, they can teach readers how to exercise their data observation ability and make a copy that leaders can understand at a glance through data. Although there are cultural differences in the expression of words, this book is indeed a practical book. After reading it, you can directly use it as your own copy.
So how do you make a copy that people can understand at a glance? After reading this book, I summarized the following points:
First, you should make a summary with an A4 piece of paper. Modern people have a fast pace of work, and the time for leadership is more tense. No one will have the time and energy to read a beautifully crafted but lengthy copy. For people who are busy at work and have to deal with many things, turning pages is more troublesome.
So you must let the leaders know more information in a short time, and summarize the essence of the content on an A4 page, which is enough to fully convey the main points and basis of the planning.
Secondly, put the conclusion at the beginning and keep the number of words at 2~3 lines. When you tell the reader the overall goal of the planning project, the reader will receive the key points you want to express most at the first time, attract his attention, and then watch patiently. On the other hand, if readers turn over a few pages and finally see your conclusion, they may have lost patience and the chances of cooperation may be greatly reduced.
Third: when recording by article, it must be controlled within 5 articles. The author mentioned an interesting conjecture: since human's left and right hands only have five fingers, once the number can be counted by more than five fingers, human can't remember it, so the number that human can grasp at a glance is five, that is, at most seven.
In this way, when you list and subdivide projects in a copy, you must control the projects within five. If there are too many entries, it is not easy for readers to remember, and it will also lead to the failure of copywriting.
Have you noticed the small details of this copy before? Is it interesting? This little book is not thick, and the author has nothing to say. The contents are all similar details. After reading it, it can really help you avoid many "pits" in making copywriting, which is very suitable for office people to keep as reference books at hand and look at them at any time.