During the period of 1985- 1990, instant eye wrinkle-removing honey, age spot cream, eye pouch cream, slimming cream, breast augmentation cream, hair tonic and other products. It sells well at home and abroad and enjoys a good reputation. 1990 introduced SOD series cosmetics, which is the first skin care product in China to extract superoxide dismutase (SOD for short) from plants as cosmetic raw materials, and has dual functions of skin care, sun protection and whitening.
Beauty day cream and night cream, which have been selling well since 1993, are as well-known as SOD honey, with an average annual sales volume of about140,000 bottles.
1994 MT series cosmetics put on the market are the first in China to use metallothionein (MT for short) in cosmetics production, which accelerates the penetration of nutrients into the skin, prevents skin aging more obviously, and opens up a new field of application of cosmetics raw materials?
1996 "Ginseng Shampoo and Ginseng Bath", the whole branch of Northeast Ginseng was put into the product. Refined by special technology, besides bathing, it also has the functions of eliminating fatigue and strengthening the body.
The hand and foot care cream developed in 2000 is made of hydrolyzed protein which is easily absorbed by the skin and refined with various natural plant essences.
In 200 1 year, the company developed a physical sunscreen with reference to the world's advanced technical data. "Dabao" takes the lead in offering physical sunscreen-beauty skin care products without any chemical sunscreen to consumers, so that people's self-protection awareness of healthy sunscreen is constantly enhanced.
Following the "Ginseng" series certified by the FDA of the United States, in 2002, a bright dandruff shampoo and a local oil shampoo with novel materials and unique technology were released, which is undoubtedly another gift given by Dabao people to our customers.
On February 27, 2007, Dabao, a state-owned holding company, was listed on the Beijing Equity Exchange and transferred as a whole, with a listing price of 2.3 billion yuan. The transfer targets include 83.42% of the state-owned shares held by Beijing Sanlu Factory and 65,438+06.58% of the shares held by Beijing Dabao Cosmetics Co., Ltd. Then it was reported that foreign companies such as Johnson & Johnson, Unilever, Avon and Procter & Gamble were interested in bidding.
On March 26, the listing information was withdrawn as scheduled, and Johnson & Johnson became the buyer with the highest bid. Since the second half of last year, the news of the acquisition has gradually become clear, and the public has locked Dabao's acquirer into Johnson & Johnson.
On July 30th, 2008, Johnson & Johnson (China) Investment Co., Ltd., a subsidiary of American Johnson & Johnson Company, announced the completion of the acquisition of Beijing Dabao Cosmetics Co., Ltd., which has been approved by all relevant government departments, and Dabao Cosmetics Co., Ltd. has become a wholly-owned subsidiary of Johnson & Johnson (China) Investment Co., Ltd.
Extended data
Advantages of Dabao
Dabao can occupy the advantage of the national skin care market for a long time, and it is inseparable from the long-term support of consumers. When an enterprise is rich, it will not forget to share its worries for the country, solve problems for the people, take them from society and use them for society.
As a welfare enterprise under the Beijing Civil Affairs Bureau, Dabao Company has played a leading and exemplary role, supported the technological innovation of welfare enterprises in Beijing 1 100 million yuan, helped some enterprises turn losses into profits, and made outstanding contributions to maintaining the stability of the capital, ensuring the basic livelihood of some disabled people and building a harmonious social atmosphere in Beijing. ?
"High quality, variety, low price and serving the public" is Dabao's business purpose for many years. In the increasingly competitive cosmetics market, the company will always adhere to the business direction of welfare enterprises, with Deng Xiaoping Theory,
Guided by Theory of Three Represents and Scientific Outlook on Development, they thoroughly implemented the spirit of the 16th National Congress of the Communist Party of China and the Fourth and Fifth Plenary Sessions of the 16th Central Committee, constantly innovated management concepts, worked hard with one heart and one mind, and continued to advance along the road of sustainable development of outstanding national enterprises.
Reference source Baidu Encyclopedia-Beijing Dabao Cosmetics Co., Ltd.