China people have been hahaha for more than ten years. This tiny South Korea not only dresses up with Samsung Electronics, Korean cuisine and Korean costumes, but also conquers many South Koreans with Korean dramas full of steamed bread, from which the so-called Korean Wave comes. Nowadays, with the counterattack of China wave, the Korean Wave has gradually cooled down in China, and many Korean stars who covet the China market have begun to make ends meet. This is a signal that the fast-food Korean culture, with the development of China's economy, is destined to be replaced by the China wave. But today's "Gangnam style" shocked us again. This Divine Comedy will not only hit China again, but also blow horse-riding dance all over the world. Look at those pirated Jiangnan style around the world, which really makes us sigh! While all parties are discussing the reasons why Gangnam style is popular all over the world, some experts think that China cannot produce and export Gangnam style. Is that really the case? It also belongs to East Asia and the traditional history and culture with yellow skin and black hair, but the language is different. Why can South Korea, a tiny place deeply influenced by China culture, conquer the world with such a simple melody as Jiangnan style?

And can't we have such a miracle? Some people retort that it was an accident, and China will have it soon. Didn't you really get Nobel Prize in Literature? The world wind should not be far away.

The singer of Gangnam style is named Psy (real name is Jae-Sang Park).

The singer of "Gangnam style" is named Psy (real name is Jae-Sang Park), who is an out-and-out "rich three generations" and has a superior family since childhood. Jiangnan is a rich community in Seoul, South Korea, where many dignitaries live. "Jiangnan Style" is "Jiangnan style". So in the song, Psy calls for beautiful and sexy chicks: "Hey, buddy, I'm a handsome guy in Jiangnan District, a man who seems to be steady but knows how to play, and a man whose mind is more developed than his muscles ..." In the ……”MV, Psy also danced a special horse-riding dance with beautiful women. However, when the MV lens turns, it turns out that the beach is the sand of the community, the so-called stable is the merry-go-round of the playground, and the beautiful woman dancing with Psy in the nightclub is actually the aunt on the street ... Holding her left and right is just an absurd dream in the suspension spring. Music critics think that this song is actually a satire on Gao Fushuai's showing off his wealth in South Korea, and it also shows the gap between the rich and the poor in South Korea. In view of the connotation of satirizing "Gao Fushuai style", some critics think that the reason why this song is popular all over the world is that the suspended spring people all over the world are keen on satirizing Gao Fushuai, and the popularity of "Gangnam Style" in the United States is actually the same as "Occupy Wall Street". Furthermore, some critics think that it is impossible for China to export such a divine comedy of the world, because China's songs do not have the universal irony of Psy. This is not allowed by China's songwriting environment. These comments, at first glance, are quite reasonable. But thinking about it makes people feel wrong. The whole song "Gangnam style" is basically sung in Korean. How difficult is it for people all over the world to understand the meaning and then smile? The MV of this song gives people the initial visual feeling, which is ridiculous and a kind of sensory stimulation. For the first time, people think that this is a satire on Gao Fushuai, which seems a bit far-fetched. Therefore, the popularity of Gangnam style may be ironic, but this is definitely not the main reason. So, why is Jiangnan style so popular?

Because a "Gangnam style" is popular all over the world and even favored by Hollywood superstars.

Some people say that the song "The Most Dazzling National Style" sung by China singing group Phoenix Legend is also a divine comedy of China, but why can't it be popular? In fact, not to mention the worldwide popularity, even Chinese mainland, Hong Kong, Macao and Taiwan were not popular in the past. It can only be regarded as a divine comedy in the mainland. How can it be compared with Jiangnan style? Comparing the MV scene of China Divine Comedy "The Most Dazzling National Style", we can see that "The Dazzling National Style" uses a lot of elements of traditional culture such as China opera, and it is really "nationalized". Didn't you say that "the more national, the more cosmopolitan"?

The heroine in Jiangnan style

Actually, it's not. This sentence has been handed down as Lu Xun's words, but the original words of others are: "Today's literature is the same, with local color, but it is easy to become the world, that is, it is noticed by other countries." Going out to the world is beneficial to China's activities. "In fact, from watching movies, we can see that Hollywood blockbusters are popular all over the world, and a large part of them have brought equally exciting impressions to people all over the world. Take the Indian film Bollywood, which is very popular in China, as an example. This film criticizes the Indian way of education that obliterates individuality, and it can just cause * * * in China with the same national conditions. Perhaps national things can make many people feel very novel. As Mr. Lu Xun said, only those with local colors can be noticed by other countries. However, it's just a novel, and it's not so easy to arouse and spread it. Therefore, as far as outer packaging is concerned, Psy's Jiangnan style is completely international, which has laid the foundation for its wide acceptance and dissemination.

Beauty in Jiangnan style MV

In addition, in addition to the explosive stimulation of the simple dance of Jiangnan style, it can make people feel happy in an instant, relieve stress, and there is a strong contrast in the implementation of MV from beginning to end. In the MV of Gangnam style, Uncle Bird Psy always has a very "cheap" expression. Uncle sunglasses with a full face of meat twisted his fat body and danced funny horse-riding dance in various dazzling scenes, which was really unbearable. The dancer who sets off Uncle Bird is either a handsome guy or a sexy or eye-catching beauty, which conforms to all diaosi's inner imagination. Also, the scenes and actions in the MV of "Jiangnan Style" are very casual and sloppy, not the kind of dance for the sake of songs, nor the kind of professional dance that has always been accompanied by people. The funny and relaxed pictures inside are also very explosive. This kind of MV picture is actually quite popular, but what our other songs' MVs lack is this kind of flexible design. The horse-riding dance, improved from the 1980s, is indeed the most eye-catching part of the whole Jiangnan style. Funny but not ugly, interesting and not difficult to learn. I was impressed when I read it. Funny middle-aged uncle and sexy beautiful young beauty satisfy people's bad taste together. There is no need for any connotation or profound meaning here, but it gives people naked sensory stimulation, which is very simple and direct, and everyone can understand it without beating around the bush. Very boring, but very funny; It's vulgar, but it smells good. It is true that people all over the world love these three customs. And our MV is either left or right, or orthodox and cultural, or obscene and pornographic.

Another point is that the factors with strong contrast in Jiangnan style will inspire netizens to spoof and re-create. As a result, a large number of spoofs, copies, changes and re-creations of "Jiangnan style" quickly became popular on the Internet, just like the online chubby PS style that once appeared on the domestic network and the spoof style caused by the movie "Promise", which was out of control. "Gangnam style" doesn't have much cultural and technical content, and it is easier to be understood and accepted by netizens around the world, so American soldiers, Filipino prisoners, sexy cheerleaders in British football ... and celebrities in Hong Kong and Taiwan compete to imitate it, and various versions help Gangnam style to spread rapidly around the world. Jiangnan style has achieved such a great success.

Is that everyone can easily imitate, everyone can create their own "style", thus laying its global. Whether it is a commoner in cloth or a famous president, everyone can find something to send from this divine comedy after sitting firmly, put down their airs and serious faces and style together. No one laughs at anyone, anyone can accept it. Jiangnan style completely enables people from all walks of life and different identities to achieve instant equality.

The problem is that when we wake up, it's too late. If we have to get a "Chinese style" to spell "Jiangnan style" now, it is already following the trend. No matter how innovative you are, you can't change the preconceived hegemony of Jiangnan style. Pop culture is so strange. For original imitation, it is often a failure. We don't know how many of our movies, TV series and music are imitations of Korean Wave, Hollywood, Europe and America, but few of them follow the trend.

Now, let's reflect on a song called Jiangnan style. Why does my big cultural country always follow others in popular culture and lack international originality? Of course, there are political, thinking habits and cultural constraints, but we must admit that Koreans are more flexible than us in technology absorption, cultural learning, fashion progress and innovation, at least in pop culture and electronic products, and they are much more self-disciplined in mastering the essentials and absorbing innovation!

If China wants to give birth to the universal Gangnam style, it must completely forget the South Korean Gangnam style. Just like Marx's skills in learning a foreign language-to learn a foreign language well, you must completely forget your mother tongue!