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Vietnam is a country that combines oriental mystery with French romance. Its tropical warm and humid climate and colorful history have created its unique natural and human landscape. In recent years, Vietnam, which has entered people's memory, not only has graceful Vietnamese girls dressed in Aodai (the national costume of Vietnam), mottled green buildings, noisy but orderly streets, but also has an unforgettable taste, that is, the strong coffee fragrance.
As the origin of Vietnamese coffee, Buon Matuo Plateau is one of the top ten best coffee producing areas in the world. /kloc-in the 9th century, coffee entered Buon Mathut with French culture, and began to interpret her sweet and mellow beauty. Sowing season after season, harvesting season after season, baking again and grinding again. Unconsciously, Bangmeishu has passed on her coffee history of 100 years, including the figure of mousse coffee ... Bangmeishu has a beautiful history of mousse coffee-
1860, Vietnam, a Frenchman named Musi, served as a logistics quartermaster in the French army and came to Bangmeishu, Vietnam with the army. He found that the Bangmei tree surrounded by green trees has a rare plateau terrain near the equator in the world, with an average elevation of 800 meters and a temperature difference of more than 20 degrees between day and night. In one day, Bangmeishu realized the cycle of early spring, afternoon, summer, late autumn, night and winter, and there was no frost all year round. Such climatic and geographical advantages are the cradle of growing coffee. With the help of the granddaughter of the local tribal chief, Musi began to establish his own coffee kingdom in Bangmeishu. The coffee beans "Arabica" and "Robusta" they planted were pure in taste, and the coffee ground with these two kinds of coffee beans was rich and mellow, which not only supplied the local upper class and the French garrison, but also became the guests of the French royal family who crossed the sea. And Mu Si and the first granddaughter also made a romantic film.
Today, due to the long history, people can't remember the full name of Musi, a Frenchman, but only his surname, so later generations named the coffee produced in their own coffee garden after Musi, and took the head of their first granddaughter as a symbol to commemorate the two pioneers in the history of coffee cultivation in Bangmeishu. If the taste of Zhongyuan coffee is strong and heavy, then highland coffee is elegant and warm;
If Zhongyuan Coffee focuses on product research and development, then Highland Coffee emphasizes storefront decoration;
If Zhongyuan coffee is the first choice for Vietnamese, highland coffee is favored by tourists;
If Zhongyuan Coffee captured the workers and peasants, then Highland Coffee mastered the middle class;
If the boss of Zhongyuan Coffee is a local talent, then the head of Highland Coffee is the representative of overseas Chinese;
The history of Zhongyuan coffee is not long. Its founder and current general manager DangLeNguyenVu. He is 36 years old, 1996 65438+25 years old. He was originally a medical student. Seeing that coffee is the most potential industry in Vietnam, he and three friends founded Zhongyuan Coffee in Bangmeishu, a coffee producing area in central Vietnam. In addition to expanding Vietnamese coffee to the whole world, he also hopes to improve local ethnic minorities through coffee. In the past ten years, Zhongyuan Coffee has successfully jumped onto the international stage with the cooperation of favorable weather, favorable geographical conditions and favorable people. Since 2000, Zhongyuan Coffee has won the Best Product Award in Vietnam for seven consecutive years. At present, Zhongyuan Coffee has 400 chain stores and 1000 franchisees in Vietnam, and the coffee they produce is also sold to the United States, Canada, Britain, Germany, the Netherlands, Sweden, Russia, Ukraine and Australia. He also won the title of the best young entrepreneur in ASEAN and the Vietnam Third Class Labor Medal (2004), the Vietnam Yellow Star Medal (2003-2005) and the Vietnam Entrepreneur Red Star Medal (DoanhNghiepSaoDo, 2002). At the same time, he also extended the successful model of Zhongyuan Coffee to other excellent agricultural products in China, such as Dalat red wine, Fuguo fish sauce, BinhThuan pitaya, CanTho Royal pomelo and so on. In addition, he also provides financial assistance to low-income families, martyrs, students in difficulty, entrepreneurial youth and even dioxin victims in Vietnam. From the desertion of medical school in those days to the great love now, it may also be another performance of Deng Liyuan's efforts to save the world.
Zhongyuan coffee does not use vacuum packaging, because the process of vacuum packaging will make coffee lose some aroma, among which high-grade coffee is the so-called "wild skunk coffee" CAPHECHON, also known as Legendee or CoffeeWeasel. It is said that. In early Vietnam, wild weasels liked to pick delicious coffee beans. Because wild weasels cannot digest coffee beans by themselves, they can only excrete them by secreting a special digestive enzyme. The next day, coffee workers will look for whole coffee beans from the feces of wild weasels, clean them, dry them in the sun, bake them with cream, and finally make chocolate-like coffee. Because of its special "achievement" process and scarce output, it is expensive and is regarded as the whole world together with KopiLuwak in Indonesia.
Now Zhongyuan Coffee specially invites German experts for technical guidance, simulates digestive enzymes in wild weasels with a special formula, and makes LegendeeCoffeeWeasel with low caffeine content, so that people can brew the best iced coffee in the world without going through the feces of wild weasels, with endless aftertaste. Among other Zhongyuan coffees, the PremiumCuli of Zhongyuan No.4 is special, which combines the aroma of chocolate and tamarind, and is suitable for people with heavy taste. Zhongyuan No.9 Passiona is the latest decaffeinated product, and its price is similar to that of Legendee, but personally, it is more suitable for women, especially girls. Boxed HouseBlend is the best entrance for Central Plains coffee. In addition, G7 (said to enter the markets of seven developing countries including China) three-in-one instant coffee tastes good.
Different from the localized Zhongyuan Coffee, Highland Coffee takes an international route, so it is called Starbucks in Vietnam: from a distance, there are eye-catching signs, the outdoor private rooms are all in different languages, the waiters are all wearing red and black uniforms, and the lantern-shaped optical fiber specially made with lazy sofas is most suitable for people to stay in the FreeWifi…… all day ... to attract foreign tourists, business people and modern Saigon ladies, and at the same time meet the new ethnic groups and middle class emerging in Vietnam's economic development. DavidThai, founder of Highland Coffee, 1972 was born in South Vietnam. He immigrated to Seattle at the age of 6 and was influenced by Starbucks' hometown. At the age of 24, he decided to return to China to start a business. From 65438 to 0996, I went to Hanoi to study Vietnamese for one year. During this period, he also visited Japan, Thailand, Singapore and other Asian countries. Two years later, he founded Highland Coffee, which belongs to VTI. At first it was mainly promoted in hotels and supermarkets in Vietnam. In 2002, the first Highland Cafe opened opposite the Red Church in Ho Chi Minh City, offering cinnamon coffee that foreign tourists are most familiar with, while its EspressoArabicaSupreme strictly selected 65,438+000% arabica, which is the representative of top taste. In addition to coffee, Highland Coffee also provides all kinds of light tea, so its performance in the first year was brilliant. At present, Highland Coffee has dozens of branches all over Vietnam. HighlandsCoffee is the coffee brand trusted by most five-star hotels, high-end western food and 3/4 tourists.
No matter what kind of Vietnamese coffee it is, it has a characteristic, which is different from the "toughness" of coffee culture in Europe and Asia, and this toughness comes from its constant "mixed blood". Vietnamese coffee has been "mixed" since it started with France, and it is still mixed until now. For example, VINACAFE launched a four-in-one instant coffee with Korean red ginseng flavor, which was well received. But I also heard that some people in Taiwan Province Province taught Vietnamese to add monosodium glutamate to their coffee. The taste of this desktop hybrid is hard to imagine, at least it is not good for their health.