"Aitengyou" is the only one among the three, occupying the top three domestic long video platforms for a long time. Frequent advertising, copyright competition and membership restrictions have become the norm. However, in this contest in the field of long video platforms, Youku actually fell behind!
According to the latest news from the media, Billie Billie has exceeded 65 million daily active users, surpassing Youku to become the third-longest video platform in China!
What happened? Strictly speaking, Bi Li is not a pure long video platform, but it has another identity, a cultural community with a high concentration of young people in China.
It is often not your peers who beat you. I don't know what it's like to be defeated by a "small broken station" with a two-yuan start.
Speaking of miles and miles, Rui Chen and Xu Yi are definitely inevitable.
That day, Rui Chen knocked on the door of a rental house. Xu Yi, the founder of Bi Li Bi Li, sat on the bed in pajamas, in sharp contrast to Rui Chen in a suit and tie. The scene was once awkward.
Chen Rui asked, is it because of the gun sister in Science Super Electromagnetic Gun? Xu Yi understood on the spot that this is also a "kindred spirit" deeply influenced by the second dimension.
Xu Yi learned that Rui Chen is actually the vice president of Jinshan Network and a disciple of Lei Jun, who is a business tycoon! On the other hand, living in a rental house, the monthly income of the team is only tens of thousands. However, the maintenance cost of the company alone has exceeded 654.38 million+,and it is a question whether it can survive.
Rui Chen said that he is a "die-hard fan" of Bi Li, and this time he came to see Xu Yi in the form of a "fan meeting". However, during the chat, Rui Chen raised a question. Are you going to be a fan club or a company?
Xu Yi admits that he wants to be a company, at least as big as Shanda. So Rui Chen decided to invest in Angel on the spot, because he was very interested in Bili Bili, and because he felt that Xu Yi's goal was clear, and he would definitely do great things in the future!
20 14, Rui Chen, as a co-founder, successfully listed Cheetah Mobile. However, at this moment, he made a bold decision: quit Cheetah Mobile and officially joined the company.
Everyone thinks Rui Chen is crazy. He wants a lot of shares, and going to this small company is simply "suicide".
At the kind invitation of Xu Yi, Rui Chen resolutely resigned from Cheetah Mobile, successfully transformed from an investor to an executive and became the chairman of Billie Billie.
Originally, in terms of cognitive boundaries and management, Xu Yi thought that Rui Chen was better than himself, and Rui Chen, as the chairman of the board, would definitely lead Li Li to go further. With Rui Chen's full investment, Bi Li Bi Li officially opened its own listing road.
In the 20 16 hot search list released by Baidu, it became the top ten fresh attention apps after 00.
On 20 17, a domestic original zone was set up, dedicated to the promotion and maintenance of domestic animation.
20 18, Billie Billie is listed on Nasdaq, with a market value of $3.2 billion!
Rui Chen believes that as long as you can continue to create value for users, then you will certainly find your own business value.
No one expected that small projects that started in rented houses could reach the height of listing. What is even more unexpected is that this second-tier company can defeat the old video website Youku in one fell swoop, enter the market as an "outsider" and successfully subvert the industry structure.
In fact, more and more entrepreneurs realize the importance of breaking the rules. No matter how powerful an enterprise is and how rich its resources are, no one can guarantee that its position in the industry will not be replaced. As the saying goes, "the mantis catches the cicada, and the yellowbird is behind", it is not certain that one day, a new company and a new product will replace themselves and become the new favorite of the market.
After all, in the complex capital market, product iteration is commonplace.
10 years ago, video websites such as Tudou and PPTV rose together.
After more than ten years, only a few giants such as iQiyi, Tencent Video and Youku survived.
Today, the company has successfully defeated Youku and ushered in its own era.
Mingde Capital Ecosphere suggests that it is better to change the logic of making money than to stick to traditional thinking. Re-defining strategic positioning, improving anti-risk ability through financing and increasing R&D investment to lay an irreplaceable foundation are all ways to break the situation.
On the road to entrepreneurship, how can we go further? How can we turn the corner when financing encounters a bottleneck? Product homogeneity is serious, how can we build commercial barriers? Welcome to leave your comments in the message area. Let's talk.