From the visual design of posters, it is mainly the combination of words, pictures and color blocks, as well as the overall performance of typesetting and color matching.
Text: In the case of more content, the text must be divided into main headings and sub-headings. We must pay attention to the level contrast in writing arrangement. For example, the font of the main title must be large and eye-catching It is generally recommended to do some font design or other element decoration to make the title highlight the sense of design and interest to attract people. Except for the title, most posters generally use sans-serif fonts, and the font type is generally 1-3.
Pictures: Because pictures occupy the largest space in the poster, the quality of pictures directly determines the success or failure of the poster. The choice of pictures should be considered from the visual impact and consistent with the theme.
Color block or other decoration: When the picture only contains pictures and words, if the picture is empty or lacks layers, it can be decorated with some small elements, such as color block, English, small graphics and so on. Make the picture fuller, but don't add too much to avoid cluttering the picture.
Typesetting and color matching: Poster typesetting is strictly forbidden to be scattered, dense, without contrast and chaos. Generally speaking, beginners can adopt a simple and generous design on the board type, choose a neat and easy-to-make board type as a reference, and use a blank design to make the picture more refreshing. Color matching should pay attention to cold and warm matching, and special characters and background colors must highlight the contrast effect. Gray with gray, dark with dark, bright with bright color is a taboo. Contrast colors can enhance the visual effect, and adjacent colors can enhance the color hierarchy.
From the perspective of poster marketing:
First, the design style should be aimed at vertical groups. If it is aimed at successful business people, it should be simple and high-grade, and the color matching should be calm. If it is aimed at the younger generation of the Internet, it can be designed in an interesting way, and it can be designed by illustrations or other more personalized ways.
Second, copywriting planning should make readers buzz and enhance the reading experience. Communicative language close to life is often more acceptable to readers than direct publicity.
Third, the main picture must be high-definition, which can be considered from the visual impact, interest and creativity, enhance the connotation of the poster, try to catch the eye at the first sight and accurately convey the business information.
In a word, it takes many aspects of thinking and experience accumulation to give consideration to the visual+creative+marketing of posters. Design comes from life and should serve life.
Analysis of poster production process;
1, usually meet good-looking materials and elements are collected and saved;
2. Firstly, analyze the industry and background, find out the key words, find the reference according to the content, find the visual model and determine the color scheme;
3. According to the requirements and materials, find a good layout, arrange the layout, and put all the elements away;
4. Visual design by combining color matching and typesetting;
5. Add details and decorations, match small accessories, and adjust the page elements to be unified and coordinated;
6, the final adjustment, all elements together, reduce too much decoration, to achieve the final integration.
Production process:
1. Information collation: determine the purpose of production, collate all necessary information, leave necessary elements in depth, classify information, divide it into limited levels, and determine the most important information;
2. Determine the version center and page spacing: the version center refers to the area that carries the screen content, also called the typesetting space; Determine the heart rate according to the specific content, too large or too small will affect the final effect;
3. Setting grid: grid plays an important role in improving the effect of the whole layout, which can standardize the layout, enhance the sense of order, enhance the aesthetic feeling of the picture, and ensure the order and rhythm of the layout;
4. Determine the main body of the picture: the largest element in the picture can be text information, pictures, illustrations and other forms. The most important thing is to establish visual attraction and become the biggest visual focus in the picture;
5. Function allocation: put the most important information in a conspicuous place, put the unimportant information in a secondary place, and put the relevant information in groups;
6. Visual level: There are many ways to divide visual strength according to the function of elements. Conventional methods will emphasize the enlargement of elements rather than the reduction of elements, so as to divide the visual strength of groups;
7. Color matching: after determining the basic framework, color matching is carried out. Through the purpose, concept and temperament of the theme, different colors show different temperament;
8. Font selection: Font selection is very important. Different fonts will produce different effects. Don't use too many fonts, use two fonts;
9. Graphic information: extract keywords from the text for graphic design, so as to better convey the picture information.
Six Steps and Skills of Hand-painted POP Posters Six Steps and Skills of Hand-painted POP Posters
Hand-painted popular posters are a popular form of advertising. If you want to get a beautiful POP poster, you must work hard on composition, plane layout, text, color matching and process. Below, I will share with you six steps and skills of hand-painted POP posters, hoping to help you!
General process of hand-drawn POP production
Step 1: Collect the content related to the activity or product.
Step 2: Refine the title and simplify the text.
Step 3: Choose a suitable layout.
Step 4: Choose the right color scheme.
Step 5: Select relevant illustrations.
Step 6: Make POP according to the format requirements.
Tips for making hand-painted POP
Practice hand-painted popular orthography or movable type
Words are the basis of posters. Beginners are advised to buy a copybook and practice calligraphy with markers and calligraphy practice grids.
Master several common font decoration methods.
The title is the soul of a poster. A good inscription can not only highlight the theme, but also make the picture more vivid. However, there are many ways to modify the title, and beginners may not find the direction. You might as well find several decorative ways you like in practice, so that you can not only master the techniques easily, but also learn them better. At the same time, it can shorten the production time and quickly improve the quality of students' hand-painted POP posters.
Pay attention to typesetting layout
The simplest typesetting is horizontal arrangement. Beginners would rather seek stability than expect life and change. At this time, you can use decorative lines or color blocks in the decoration to distinguish the text from the title text, so that they are different from each other, but echo each other. Other typesetting layouts are as follows:
Title, illustration and text each occupy about 1/3 of the poster area.
The title and subtitle of a POP should add up to 1/4 to 1/2 of the whole POP area. Usually the title accounts for about 1/3 of the poster area. (When the POP text content is less, the title can account for about 1/2 of the poster area; When there is a lot of text, the title can also be compressed to 1/4. )
Leave the four sides of the poster blank.
This is also called the external "air retention" of POP posters. If there is no air retention, the content written on the poster will be pushed in all directions, which will make people feel suffocated and sultry. The specific width of blank space will vary according to the size of the poster, and 3 ~ 5 cm of blank space should be left on the four sides of 2-open (530cm×760cm)POP paper; 4-inch (390cm×543cm) POP should have 2 ~ 4 cm blank on four sides; Generally, 0.5 ~ 1 cm is left blank on the four sides of the card.
Line spacing is greater than word spacing.
As long as the content of POP has more than 2 lines (including 2 lines), it should be noted that the line spacing of each line of text is greater than the word spacing. The specific line spacing is generally between 1/3 and 1/2. The requirement of word spacing is that words are next to words, but generally they cannot be connected together, so a certain gap should be left.
You can't have too many colors and you can't mix them.
A poster with 3~5 theme tones is enough. Too many colors are easy to get confused, and too few can't highlight the key points. For this reason, the author suggests that the title text can be written in 1~3 colors, the body text can be written in one color (that is, the key contents (such as "delivery", price and date) can be written in another color.
The choice of illustrations should be related to the product.
For example, the picture below shows a slim young woman, which is easily reminiscent that Besunyen's target customers are young women, and her slim figure can better reflect the slimming effect of the product.
Activity poster making
Generally speaking, the main title of the event poster is relatively straightforward, so people can know what the event is at a glance, or the main title is more interesting and the subtitles are relatively straightforward.