Shu Hua, also known as the art of speaking, is famous all over the world for "observing faces and observing colors", "copying everything", "using emotions to the utmost" and "sophistry". Here are the sales words I brought to you. Welcome to reading.
1. For salespeople, sales knowledge is a must. Sales without knowledge can only be regarded as speculation, and it is impossible to really appreciate the fun of sales.
2. A successful promotion activity is not an accidental story, but the result of learning, planning and applying the knowledge and skills of salespeople.
3. Sales promotion is the application of common sense, but only by applying these concepts that have been proved by practice to the activists can it produce results.
Before you make a big splash, you must be prepared for being boring.
5. The preparation and planning before promotion must not be ignored. Only if you are prepared can you win. Prepare sales tools, opening remarks, questions to ask, words to say and possible answers.
6. The joint efforts of full preparation in advance and on-site inspiration often lead to the disintegration of strong enemies and success.
7. The best salespeople are those who have the best attitude, the richest commodity knowledge and the most thoughtful service.
8. Choose customers, measure customers' willingness and ability to buy, and don't waste time on people who are hesitant.
9, sales staff must read more books and magazines about economic sales, especially must read newspapers every day, understand the national and social news.
10, the way to get orders starts with finding customers, and cultivating customers is more important than immediate sales. If you stop adding new customers
1 1. Transactions that are not easy for customers are bound to be harmful to salespeople. This is the most important business ethics.
12. When visiting customers, the principle that salespeople should follow is to grab a handful of sand even if it falls, which means salespeople can't go home empty-handed. Even if the promotion is not over, they should introduce you to a new customer.
13. We must learn and memorize company-related materials, manuals and advertisements. At the same time, we should collect advertisements, promotional materials and brochures from competitors. Through discussion and analysis, we can know ourselves and take corresponding countermeasures.
14, the important rule of strong first impression is to help others feel important.
15, keep the appointment on time, being late means: I don't respect your time, and there is no excuse for being late. If you can't avoid being late, you must call and apologize before the appointed time, and then continue the unfinished sales promotion work.
16, sold to people who can make purchase decisions. If your sales partner has no right to say buy, you can't sell anything.
17, every salesperson should realize that only by focusing on customers can sales succeed.
18, approaching customers in a planned and natural way, making customers feel favorable and negotiating smoothly are the work and strategies that sales personnel must work hard to prepare in advance.
19. It is impossible for a salesperson to make a deal with every customer he visits. He should try to visit more customers to increase the percentage of transactions.
20. Know your customers, because they decide your performance.
2 1. Before you become an excellent salesperson, you must become an excellent investigator. You must discover, track and investigate until you know everything about your customers and make them your good friends.
22. Believe that your product is a necessary condition for a salesperson, and this confidence will be passed on to your customers. If you have no confidence in your product, your customers will naturally have no confidence in him. Customers are convinced by your deep self-confidence, not your high level of logic. Good salespeople can tolerate failure partly because they have confidence in themselves and the products they sell.
23. Knowing customers and meeting their needs, not knowing customers' needs is like walking in the dark, wasting your energy and not seeing the results.
24. For salespeople, the most precious thing is time. Knowing and choosing customers is to let salespeople focus their time and energy on those who are most likely to buy, rather than wasting them on those who can't buy your products.
25. There is no distinction between high and low customers, but there are levels. Determining the number and time of visits according to the customer level can make the salesperson's time play the most effective role.
26, close to the customer must not be formulaic, must be fully prepared in advance, for all types of customers, take the most appropriate way and opening remarks.
27. Promotion opportunities are often fleeting. Be sure to judge quickly and accurately, pay close attention to it, so as not to miss the opportunity and strive to create opportunities.
28. Focus on the right target, the right use time and the right customers, and you will have the eyes of a tiger in sales promotion.
29. The golden rule of sales promotion is to treat others as you like, and the platinum rule of sales promotion is to treat others as they like you.
30, let customers talk about yourself, let a person talk about yourself, can give you a great opportunity to dig * * * similarities, build a good impression, increase the chances of completing the sales promotion.
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Don't be discouraged if the customer refuses to sell. We should further convince our customers and try to find out the reasons for their refusal. Then prescribe the right medicine.
33. If you are curious about the people around your customers, explain to them enthusiastically and patiently even if it is impossible to buy.
34. Sales are for helping customers, not for commission.
35. In this world, what do salespeople rely on to resonate with customers? Some people touched their hearts with quick thinking and impassioned statements. However, these are all questions of form, and it is necessary to convince a person at any time and any place. Only one factor will always be effective: sincerity.
36, don't sell and help, sell things for customers, help is to help customers.
37. Customers think logically, but it is their feelings that motivate them to take action, so the salesperson must press the customer's heart button.
38. The relationship between salespeople and customers does not need formulas and theories such as calculus, but needs topics such as today's news and weather. So, don't try to impress customers with simple truth.
39, to impress the customer's heart rather than the head, because the heart is closest to the customer's pocket of money.
40. When you can't answer the customer's objection, don't perfunctory, cheat or deliberately refute it. You must reply as much as possible. If you don't get to the point, you must ask your superiors as soon as possible to give customers the fastest, satisfactory and correct answer.
4 1, the rules of the game of promotion are: a series of activities to reach a deal. Although closing is not everything, there is nothing without closing.
42. The first rule of trading: ask the customer to buy. However, the reason why 7 1% of the sales staff did not reach a deal with customers was that they did not ask customers for a purchase.
If you don't ask the customer for a transaction, it's like you aimed at the target but didn't pull the trigger.
44. When you make a deal, you have firm self-confidence, and you are the embodiment of success, just like an old saying goes: success comes from success.
45. If the sales representative can't get the customer to sign the bill, product knowledge and sales skills are meaningless. No deals, no sales, that's all.
46. It's not a shame not to get the order. I don't know why.
47. The conclusion suggests that the right solution should be put forward to the right customer at the right time.
48. When concluding a transaction, we should persuade our customers to take action now. If we delay the transaction, we may lose the chance of closing the deal. A sales motto is: Today's orders are in sight, and tomorrow's orders are far away.
49. Overcome barriers to trading with confidence. Promotion is usually the ability to show and create buying confidence. If customers have no confidence in buying, even if it is cheap, it will not help, and low prices will often scare customers away.
50. If the transaction fails, the salesperson should immediately make an appointment with the customer for the next meeting date. If you can't make an appointment for the next meeting when you meet a customer face to face, it will be even more difficult to meet this customer later. Every call you make must at least promote some form of sales.
5 1. Salespeople should never treat customers rudely because they don't buy your products, so you will lose not only a sales opportunity, but a customer.
52. Get along well with others (colleagues and customers). Sales is not a one-man show. We should work with colleagues and become partners with customers.
53. Track, track, track again-If you need to contact the customer 5- 10 times to complete a sale, then you must do it for the tenth time at all costs.
54, hard work will bring good luck-take a closer look at those lucky people, that good luck is their years of hard work, you can be like them.
55. Don't blame others for failure-taking responsibility is the pillar of accomplishing your career, hard work is the standard of success, and completing the task is your reward.
56. Stick to the end-can you take "no" as a challenge, not a refusal? Are you willing to stick to the 5 to 10 visits needed to complete the promotion? If you can do it, then you will begin to feel the power of persistence.
57. Find out how you succeeded with numbers-determine how many clues, how many phone calls, how many potential customers, how many meetings, how many product introductions, how many follow-ups you need to complete a promotion, and then act according to this formula.
58. Face the work with enthusiasm-make every sales promotion feel like it's the best one.
59. Make a deep impression on customers, including an innovative image and a professional image. How did the customer describe you when you left? You are always making an impression on others, sometimes dim, sometimes bright, sometimes beautiful, sometimes not beautiful. You can choose the impression you want to leave on others, and you must also be responsible for your own impression.
60. The first law of sales promotion failure is to compete with customers.
6 1, the most obvious offensive against competitors is elegant goods, warm service and professionalism, and the stupidest offensive against competitors is to speak ill of each other.
62. Salespeople are sometimes like cinematographers, but once they join the promotion, they must be dedicated, confident and convinced that their work is the most valuable and meaningful.
63. Enjoy yourself-this is the most important rule. If you love what you do, your achievements will be more outstanding. Doing what you like will bring joy to people around you. Happiness is contagious.
64. Performance is the life of a salesperson, but it is wrong to disregard business ethics by any means in order to achieve performance. Dishonorable success will sow the seeds of failure for the future.
65. Salespeople must always pay attention to comparing annual and monthly performance fluctuations, conduct introspection and review, and find out the crux: human factors or market fluctuations? Is it a competitor's strategic factor or a change in company policy? Only in this way can we actually grasp the correct situation and find the countermeasures to complete the task and create good results.
66. Pre-sale flattery is not as good as after-sale service, which will attract customers permanently.
67. If you send away a happy customer, he will promote it everywhere and help you attract more customers.
68. Your neglect of old customer service is an opportunity for your competitors. At this rate, it won't be long before you fall into crisis.
69. We can't count how many customers have lost because of a small mistake-forgetting to call back, being late for an appointment, not saying thank you, forgetting to fulfill the promise to customers and so on. These little things are the difference between successful salespeople and failed salespeople, and the details determine success or failure.
70. Writing to customers is one of the best opportunities for you to be different or better than other salespeople.
The survey shows that 7 1% customers buy your products because they like you.
72. Etiquette, appearance, speech and manners are the sources of people's impression of getting along well. Salespeople must make more efforts in this respect.
73. Clothes can't make a perfect person, but 90% of first meeting impressions come from clothes.
74. The first transaction depends on the charm of the product, and the second transaction depends on the charm of the service.
75. Credit is the biggest capital for promotion, and personality is the biggest asset for promotion. Therefore, salespeople can use various strategies and means, but they must not deceive customers.
76. Sales will progress only when customers are talking. So, don't interrupt customers when they are talking, but allow them to interrupt you when they are talking. Sales is a silent art. ..
As far as sales promotion is concerned, listening is more important than speaking well.
78. The most common mistake in sales promotion is that salespeople talk too much. Many salespeople talk big and give customers who say no a chance to change their minds.
79. Before selling, the best way to win customers' goodwill or win sales promotion is to win customers' hearts. People are more likely to buy from friends than salespeople.
According to the survey, 50% of sales promotion is done because of friendship. In other words, if salespeople don't make friends with customers, you are giving up 50% of the market, and friendship is the magic weapon of super promotion.
8 1. If you complete a promotion, you will get a commission. You can make a lot of money if you make friends.
82. Loyalty to customers is more important than loyalty to God. You can fool God a hundred times, but you can never fool customers once.
83. Remember: customers always like people who are liked and respect people who deserve respect.
84. In sales activities, personality and products are equally important, and high-quality products can only win a long-term market in the hands of salespeople with excellent personality.
85. Salespeople should learn to praise customers sincerely.
86. You will lose a deal because of excessive enthusiasm, but you will lose a hundred deals because of lack of enthusiasm. Enthusiasm is far more infectious than rhetoric.
87. The bigger your business is, the more you care about customer service. After tasting the sweetness of success, the fastest way to get into trouble is to ignore after-sales service.
88. Difficult customers are the best teachers for salespeople.
89. Customers' complaints should be regarded as sacred language, and any criticism should be accepted gladly, recorded and feedback at any time.
90, correctly handle customer complaints = improve customer satisfaction = increase customer brand purchase tendency = rich profits.
9 1, closing the deal is not the end of the sales work, but the beginning of the next sales activity. The sales activity will not have a final chapter, but will only start from scratch.
92. Successful people are those who learn from failure and are not intimidated by it. One thing that salespeople should not forget is that the lessons learned from failure are easier to remember than the experiences gained from success.
93. Failure to reach the target will never be attributed to the target, and the failure of the transaction will never be the fault of the customer.
94. Ask any salesperson the secret of success, and he will definitely answer: persistence.
95. Nothing in the world can take the place of persistence. Talent-talented people who have accomplished nothing abound, intelligence-smart people who are used to poverty, education-there are many people who have received higher education all over the world. Only persistence and determination are the most important.
96. When a person is old, he will be poor and miserable. It is not that he did anything wrong before, but that he did nothing. Such a person deserves no sympathy at all.
97. The habit of selling champions is not only to be punctual, but also to be prepared in advance.
98. The more knowledge you have, the more intimate topics you can find with your customers.
99. Selling yourself is more important than selling products.
100, persuasion is the transmission of confidence and the transfer of emotions.
10 1. What is business? Doing business means making friends. The more friends, the better performance.
102, what customers buy is always an emotion and an atmosphere.
Selling is selling emotions.
104, selling products is better than selling yourself.
105, the success or failure of promotion is directly proportional to the preparation in advance.
106. Collect relevant industry information anytime and anywhere.
107, know everything about your industry.
108, buying attitude of key customers.
109, knowing more about one kind of knowledge that customers like will give them more chances of success.
1 10, what you want depends on what you have paid.
1 1 1. What the hell are you selling?
1 12. Only when customers really like you and trust you will they start to choose your products.
1 13, you must know what the customer really wants.
1 14, be sure to know the characteristics of your product.
1 15, understand the customer's problems and needs, and then introduce your products.
1 16, 100% believe in the products you promote.
1 17, customers buy not only products, but also your service spirit and attitude.
1 18, if the customer can see you at home, it's half the battle.
1 19, you should tell the customer everything you need to know.
120, always sit on the customer's left.
12 1. Successful salespeople have excellent listening skills.
122, always opens with a compliment.
123, imitating and cooperating with each other in terms of language speed and body movements.
124, practice smiling in front of the mirror 5 minutes before meeting the customer.
125, in the process of sales promotion, the most important thing is to build trust.
126, the highest point of sales is that the products are not exposed.
127, your nervousness will affect your customers.
128, your confidence will also affect your customers.
129, sales is to help customers solve problems.
130, improve your sales skills every day.
13 1. Selling products in the right way is the guarantee for the company's performance improvement.
132, if you want to sell, you must sell the results, not enough; If you want to tell, you have to tell stories, not theories.
133, implore customers to help you write customer witness, and provide customer witness, preferably celebrity witness.
134, always smile.
135, every customer wants to be respected and affirmed.
136, service is better than sales.
137. Keep selling, selling and selling.
138, review and sort out the names and contents of every customer you talked about every day.
139, insufficient remuneration means insufficient ability.
140, keep in touch with customers regularly.
14 1, and 100% respect customers.
We should constantly think of new ways to attract more customers.
143, the key to improving performance: set a quantitative limit on the degree of completion every day.
144, if you want to surpass anyone, you have to work four times harder than him.
145, as long as everything is serious, performance will be better.
146, the customer has too many objections, which only shows that he doesn't believe you and doesn't like you.
147, I have been paying attention to the customer's needs and his problems.
148, the ultimate goal of service is to make customers satisfied and loyal.
149, my deposit keeps increasing, and success is really a very easy thing.
150, I constantly introduce the latest and best products to customers.
15 1, have the consciousness of working 24 hours a day, seven days a week.
152, a person is successful because he has a large number of service teams. If he wants to succeed, he must serve more people.
153, customers still need to provide information to customers if they don't buy products.
154, any service needs a lot of promotion and sales promotion.
155, customers buy your products because they like you.
156, I love my products.
157. Always thank customers, because customers make you successful.
158, we must work harder than our competitors.
159, every successful person is a top salesman with extraordinary persuasiveness.
160, I believe I will succeed.
16 1, I constantly provide value-added services.
162. Every customer likes to buy my products.
163, all customers keep recommending customers to buy my products.
164, I constantly promote products to a large number of customers every day.
165. Every customer likes the products I sold him.
166, not only for after-sales service, but also for pre-sales service.
167, all customers can't wait to buy my products, and every customer likes me very much.
168, I have a large number of potential customers who want to get familiar with me every day.
169, my service is always the best in the same industry.
170, example is the guarantee of others' confidence.
17 1. The performance keeps improving and the income keeps doubling.
172, the highest positioning of the service team is that customers constantly take the initiative to recommend.
173, I promote my products to customers in need in large quantities every day.
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