In this case, how can we shoot good vibrato video with commodity effect?
1. The product itself
When shooting a product, you can't introduce too many selling points of the product. As long as the core selling points of products are clearly introduced, customers can be successfully attracted. You know, most people brush Tik Tok for relaxation and entertainment, not just for shopping. No matter what they say about the selling point of the product, no one will remember it.
2. Types of goods in myopia frequency band
Myopia band goods can be roughly divided into two types, one is pure grass type and the other is scene type.
Pure grass is to recommend products directly, introduce their product functions and usage scenarios around the products, so that users can fully understand the product information, and then Amway can succeed.
Scene-based products are integrated into the story scene when introducing the products, so that users are unconsciously accepted by Amway products, which is naturally not blunt and easier to accept.
From the perspective of long-term value, scene-based goods are slightly better in conversion rate and repurchase rate, and have long-term competitiveness.
3. Video structure
"Golden 6-second Rule"-99% of users will capture a video 6 seconds ago. Only by mastering the first 6 seconds of the video can we attract the attention of the audience, otherwise it will be difficult for users to like, comment and forward, or even buy.
So when shooting a video, you can show the best part of the video in the first 6 seconds, and then use inversion or baggage to attract users to watch the whole video. At the same time, you can also use the fast-paced lens to catch the user's attention, throw out topics or opinions through language body movements, and cause the user to interact with you in one go, which can better improve the video quality!
4. Delayed release
After the video is released, you can't let it go. We can also use some promotional tools to increase the exposure of videos and make videos more popular, such as the video payment promotion function DOU+ launched by the platform. In addition, the maintenance of comments is also very important, which is of great benefit to increasing the stickiness of fans and improving the completion rate of videos. If the video doesn't catch fire, it means it's time to consider changing products. When choosing products, we should consider the needs and marketability of users, otherwise no one will care if the video is done well.
The era of short video has given each of us a chance to turn around against the wind. As long as you find the right direction and situation and firmly grasp the opportunity, it is possible to realize your dream. If you also want to join the short video business, but you can't start, please contact our team-Tianhe Communication Business Alliance.
The most precious thing in life is time. If you spend all your time making money, then your time is valuable. As long as you work hard at 100%, the god of luck will take care of you.