The netizen said that the tea company "Happy Equation" endorsed by Li was suspected of defrauding the money of many franchisees, and no one was interested in it. It is difficult for some cheated franchisees to defend their rights, which may be the reason why some victims unite to defend their rights in this way.
After investigation, Li himself did attend the ribbon-cutting event of Happy Equation. The netizen thinks that Li spoke on behalf of the company knowing that the other party is a quick recruitment company, suggesting that he colluded with the company to deceive franchisees and make money with * * *. It coincides with the reorganization of the entertainment circle, and whoever wears the hat of "immoral artist" can't sleep. However, some netizens believe that investment itself is risky, and this time it is caused by the brand's own problems, which has nothing to do with Li.
In fact, stars are responsible for endorsement and bear many responsibilities. Many netizens have logic problems, saying that there is something wrong with the product, and the star does not guarantee after-sales and wants to find a company. This is true in itself, but the problem is that the company has run away and no one can solve the problem, so the person who "sells" this product should bear the responsibility.
Li used his influence to publicize and praise endorsement products, and even called on fans to buy and pay attention to endorsement products. This invisibly tied his reputation and image to the product. You may not know about the product, but Li Lai, the host of Hunan Satellite TV, said that he is still "familiar" and trusted.
Li also used everyone's trust in himself to help product sales. This logic is recognized by everyone, and it is also the significance of celebrity endorsement. It's like a counter salesman selling you a strange product. You are not familiar with the product, but you can hear the good words of the salesman. If there is a problem, you go to the counter assistant. Is there a problem with this logic? No problem!
Many people think that no one will "invest" because of a spokesperson, but this is the case. Stars are often the last straw, a product, and even famous stars worth hundreds of millions are afraid to participate. What are you afraid of investing tens of thousands of dollars? Right?
Celebrity endorsement is a disguised form of "selling yourself", and its own interests have long been implicated in products. High endorsement fees, fancy propaganda words, blind trust and support of fans, and stars as the biggest beneficiaries, if they don't even have to bear the responsibility, it's too outrageous. Netizens all blame Li. They just hope that Li will be responsible and help solve the problem, instead of being a coward and ignoring it. It is only fair that he should take out how much money he earned from endorsement at the beginning and make up for the loss now.
Of course, celebrity endorsements should be more cautious in the future. Endorsement is not a personal act, but a responsibility to the brand, fans, consumers and society.