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The university asked! Five skills you need to know about webcasting.
1, new product release

When choosing products, every new product of a customer's brand can be regarded as an update to all previous products, a new design, a new highlight, and even a new material, which is very attractive to brand loyal fans. Choosing to launch new products in live broadcast can fully attract the attention of brand loyal users and quickly open up the new product market.

2. Thermal explosion

Hot-selling explosions are an important pillar of the performance growth of brands and their stores. In the live broadcast room, we can also make full use of explosion drainage to improve the competitiveness of live broadcast. When creating explosions, merchants can choose from four angles: novelty, curative effect, easy sharing by users and low consumption threshold.

3. Theme goods

Each live broadcast has a corresponding theme. In the live broadcast room, in addition to recommending themed goods, you can also introduce the surrounding and supporting goods, such as shoes, belts or bags that match the theme of the dress, and you can also recommend some seasonal goods to drive the overall sales.

4. Special permission

Inventory backlog brings great operational pressure to merchants, and special clearance not only gives back to fans, but also quickly withdraws funds.

5. Combination selection

According to the price range, the selected products will be broadcast live in different time periods and at different stalls. In Meng Jie home textile live broadcast, the products are divided into four grades: low-grade, mid-grade, mid-grade and high-grade. Combined with the previous live broadcast experience, the strategies of timely adjustment are summarized, such as choosing products with relatively low price and high cost performance in boosting sales, and choosing classic and hot-selling models in brand image building to enhance users' awareness of the brand.

The above are the on-site number selection skills compiled by Bian Xiao for everyone today. I hope these skills and knowledge can help you. If you want to know more about online marketing, you can click on other articles on this website to learn.