2. In the past, the narrow understanding was that writing was an editor's business, and I was only responsible for reviewing. I didn't expect this attitude to hinder many possibilities of my progress. If you don't know what a good copy is, how can you judge it?
3. I will encounter a lot of copywriting every day. When I see a good one, I will read it several times. I haven't analyzed them carefully, and I haven't practiced his framework. So I was locked up layer by layer, driving me to the wall.
1. With the shift of work focus to the Internet, more and more places need to write copywriting, and it is not enough to rely on the cooperation of others. Therefore, improving your writing is the most important thing, and you are determined to make your writing no longer painful. So I firmly embarked on the road of transformation of this copywriting camp.
I don't ask much of myself, as long as I can finish it smoothly. The key is to learn some dry goods from the teacher and adjust your mentality to a positive direction.
Although I was full of confidence in myself, I felt difficulties from the beginning. I was a little confused when punching in, but I felt that others wrote well, but I didn't know what to do. Through teacher Yu's explanation, I gradually got a train of thought, thanking myself for not giving up easily, and at the same time strengthening my determination to break through the writing dilemma.
Copywriting is consumer-oriented. You need to know the characteristics, pain points or itching points of your target group, otherwise it will only be words and will not impress people. The language of copywriting should be simple, plain and direct, and no big talk, empty talk or cliche.
1. Several types of copywriting:
Define interests, package products, suggest behaviors, entrust emotions, advocate values, and have insight with your heart. There can be one copy, or there can be several copies interspersed in a copy. This requires consciously refining what kind of copy is when reading the copy, and improving the sensitivity of perception.
2. Copywriting process:
Defining the purpose-researching the audience-sorting out the selling points-analyzing the channels-writing
Every step has its profound meaning. First, stand in the direction and ensure that you don't go astray. Then set the target group and their preferences, be targeted, and finally refine the selling points to hit the pain point (itching point), which will definitely be much stronger than the directionality of the unconstrained style and easier to write.
3. Copywriter can write short stories to see the overall situation. What really touches people is the story, not the empty slogan.
4. Copywriting needs creativity and creative interpretation, which is exactly what I lack.
1. Maybe after the training of copywriting disassembly, I feel a little comfortable with the soft writing of the previous two days. I also won two honors. From it, I found that I was more suitable for writing long stories. Because I can sort out a general framework, and I can also quote some evidence to prove my point of view.
By the end of the thesis, my shortcomings were immediately exposed. The first brain hole is not big enough, the creative association is weak, the material accumulation is limited, and the written expression is not so touching, so you can never write your own satisfactory works. And I must admit that I don't spend enough time on writing.
Another thing I am grateful for is my experience in the review group. Although comments will take up some of my time, they will bring me more growth than these efforts. I will read Lao Tie's article carefully, and in the comments, I will find my own shortcomings and areas that need improvement. And you will use a pair of discovering eyes to find the bright spot and give encouragement, which is especially important in dealing with people.
4. I didn't study and think deeply about teacher Yu's sharing every night, which is my regret and urgent need to be corrected this time. Every time I am in a hurry, I will probably do my homework after sharing. As a result, the homework time is not reduced, and it is wasted on thinking. It's really an old saying, sharpening a knife doesn't miss a woodcutter.
I didn't think about it. These settings are actually interlocking. If one of them falls, the others will be affected. Only blame too impatient, but ignore more important things.
5. Learn from the dark horse.
What surprised me about this copywriting camp was the performance of naive old iron. She handed in 34 copies of an assignment, and I handed in 7 copies. The gap was not a little bit. Finally, she came back with a full load. Her efforts proved two words: extreme practice and no less than anyone's efforts. The degree of doing things is far superior to that of others. What I want to say is that a person's attitude towards life reflects her attitude towards work and study. Naively sharing breakfast every day, let me see that her pursuit of art runs through every day of her life. Besides envy, I hope I can be like him, so do it!
1. Write and speak. After writing the manuscript and recording the speech video, although it will take some time to remember, I think all this time is worth spending.
2. into the pit mother writing class, continue to learn copywriting. (Tell you quietly, there is Mr. Xiao Tang in it! Haha)
3. When you meet a good copy, you should not only look at it, but also think about and analyze the writing skills of the copy, sum up more and practice more.
4. Read more books and accumulate material library.
While reading, fill in your own material library and accumulate in different categories. Reading has nothing to do with material accumulation. See good sharing, not timely collection. When I went to look for it again, it was already submerged in huge information.
Sharing a collection tip, I created three new groups on WeChat, only myself. They are named articles to be read, material accumulation and document collection. Leave everything I need to learn here so that I can look up the records. The method is very good, you might as well try it!
Writing is a road of no return, and you are an opportunity and shortcut for growth. I hope that through your own efforts, you can make better progress on this road.