Prelude:
Screen: real scene+animation
Close-up-Close-up of a heavy antique thread-bound book, with a heavy seal slamming down and a square golden character "Wang" highlighted on the cover of the texture.
Leaning-the whole book is shrouded in golden light, and the word "Wang" rotates quickly on the cover, conjuring up different fonts.
Push, special-the word "Wang" stops, falls and freezes, becoming the LOGO of the ace enterprise. Subtitle: century trump card, ultimate glory! Trump Door Industry (Building the First Brand of Wooden Door in the World)
Narrator: there is a kind of origin, which has gone through thousands of years and is worth chasing the tide forever. A luxurious life with blood, dignity, elegance and taste is passed down from generation to generation. A century-old craft with a long history. The noble memory of an era, a trump card, opens a prominent story of a family.
chapter one
Enterprise brand articles
Face: real scene+special effects
A European-style palace in the foreground, the lens zooms in, a European-style door slowly opens, and the lens is golden. The camera switches to the picture of the modern villa gate.
Style: Outstanding European style, gorgeous people.
The camera cuts into the real scene to show the present situation and comprehensive strength of the enterprise. The editing speed is slightly faster. The lens is switched to the busy scene in the company's factory building (big scene, close-up operation, designer designing new wooden doors), exterior factory building, production workshop, finished product warehouse, forklift loading lens, scientific research base scene and wood base scene.
Narrator:
Zhejiang Wangpai Door Industry Co., Ltd. is located in Jiangshan, China, the capital of wooden doors in China. The company covers an area of 200 mu, with more than 65,438+million dealers and more than 65,438+million employees. Since its establishment, the company has been committed to the research and development of various products. The company's products include more than a thousand styles in five series, and it has become one of the domestic production enterprises with complete categories and large scale. The company has an exhibition hall and three production bases, and the company has world-class production equipment and technology. It has successively passed the certification of top 30 wooden door enterprises in China, a well-known trademark in China, ISO 1400 1, ISO900 1 international quality management system certification and EU CE certification. (Photos of various certification certificates)
Since its establishment, the company has adopted the strategy of "overall branding", hired Mr. Hong Kong movie star as its brand spokesperson (the photo of camera switching to General Manager He and shaking hands), and established a competitive production network, design network, marketing network and service network. In the face of market competition, the company introduced large-scale automatic production line equipment from overseas, followed the development path of "modern industrial production", developed economies of scale, produced more than a thousand kinds of products, and sold well at home and abroad.
The company's products have been exported to more than 80 countries and won a high reputation in domestic and foreign markets. The persistence of AISI people is the unremitting pursuit of perfection, providing our customers with better products and more intimate after-sales service. Try to create a safer, warmer and better home for customers. In terms of brand strategy, ace people persistently shape the brand of "Century ace", realize brand differentiation, upgrade product value to brand value, and finally make the brand become the core competitiveness of the company.
chapter two
Enterprise product article
Screen: mainly based on real shots
1, product details, finished product, indoor effect 2, material selection, carving, polishing, painting, assembly, finished product narration: "Century Ace" series is a series of products created by Ace Door Industry for consumers. In terms of design style, it focuses on the exquisite, aesthetic and noble requirements of life details, emphasizes the perfect combination of noble, luxurious, healthy and environmentally friendly life and international trends, and creates an aristocratic lifestyle with unique life concepts for consumer groups. Designed by Italian designers, the products perfectly combine the modern elements of China with the noble fashion elements of Milan, Italy, and satisfy the pursuit of life taste of "urban white-collar workers" with the product positioning of "noble fashion, environmental protection and low carbon". This series of products adopts creative relief painting technology, which highlights the texture of wood, naturally reveals the fresh breath of life, and the taste quietly flows in the details. In terms of processing, every "century trump card" wooden door has been carefully built through 123 processes. 123 process inspection and strict process management ensure the excellent and extraordinary "century trump card" product quality.
"Century Ace" series wooden doors all adopt imported rare tree species and internationally popular composite solid wood structure, with complex and exquisite technology and not easy to deform and crack. All products adopt paints imported from Japan and Germany, and the formaldehyde content reaches the international Eo standard (international environmental protection standard), which is a masterpiece of ace door industry.
Perfect quality, classic design and luxurious taste make a work a classic at a price. We pursue high-end quality, choose carefully in the pursuit of quality and strive for perfection. Each wooden door has undergone strict manual selection, manual polishing and manual planing, and strict requirements for wooden doors are the trump card of perfect quality concept.
Subtitle: Only the creation and carving of art can realize the unique value of "the price of civilians and the enjoyment of nobles".
Zhejiang Wangpai Door Industry Co., Ltd. adheres to the enterprise tenet of "Excellence and perfection", pursues six cutting-edge manufacturing, five characteristic processes and five quality inspection standards, and builds the first "professional wooden door design room" in the wooden door industry.
The camera switches to the products of various departments of the company: 1, Crown Woodcarving Series 2, Lacquer Painting Royal Style Series 3, Tiejiameimen Series 4, Shuyamen Series 5, Green Ecological Door Series 6, Craft Fashion Series 7, Simple Fashion Series 8, King European Style Series 9, Art Trend Series 10, and Handed Down Logs Series (all the above series are subject to the actual shooting and renderings).
Crown log carving series-subtitles: noble and luxurious! Narrator: Exquisite craftsmanship injects new vitality into life! Expensive and elegant, cherish luxury and open the door to spiritual dignity.
Lacquer royal style series-subtitles: high quality, good life, integrated atmosphere! Narrator: Inspired by the antique furniture design of European Renaissance in16th century, the legendary story of "a family that trusts China" was interpreted with elegance of high-end projects!
Real Beauty Door Series: Simple frame combination presents stronger stereoscopic visual effect.
Shu Ya Silent Door Series-Subtitle: Strong impact resistance, thermal insulation and sound insulation! Narrator: Take the lead in introducing the latest German-style craft door equipment to create a new aesthetic life with German quality!
Green Wind Ecological Door Series-Subtitle: Green and environmental protection, bringing green and healthy enjoyment to your life!
Technology Fashion Series-Subtitle: Formaldehyde emission conforms to European standards, integrates practicality and art, and is environmentally friendly! Subtitle: Simple fashion series-simple, bright, fashionable and abstract.
King European series-noble and elegant
Art Trend Series-Modernity and Art
Log series handed down from ancient times-beautiful shape and smooth lines
Photo: The working state of the office staff and the close-up of He Laoshi leading the sales team to work passionately. Narrator:
Ideas determine ideas, and ideas determine the way out. Ace's leadership is clearly and keenly aware of this. They know that value comes from creation. Self-interest must benefit others first. Adhering to the principle of people-oriented and seeking truth from facts, ace is always market-oriented and customer-oriented. Adhere to the economic benefits as the center, optimize the team, optimize the mechanism, optimize the operation, and strengthen the construction of corporate culture. Through continuous creation, create value for customers, create benefits for enterprises, create happiness for individuals, create wealth for society, and make all ace people and the public live more meaningfully. In the company's strategy, we should pay attention to seeking truth from facts, develop in a balanced way, and seek fast while maintaining stability.
Exhibition principle; Rely on traditional industries, take the road of rejuvenating enterprises through science and technology, and seek and realize the strategic positioning of combining industrial capital with market capital. Five years to lay the foundation, ten years to practice internal strength, and twenty years to become famous and do business. Ace along the way. Under the steady and efficient policy, we have established a learning, innovative, pragmatic and strong execution team organization. In brand strategy, Ace constantly builds enterprise platform, realizes differentiation through brand, promotes product value to brand value, and finally makes brand become the core competitiveness of the company.
Picture: the camera switches to the busy scene in the office, the panoramic view of the meeting, the panoramic view of the factory, the panoramic view of the city and the plane lens.
NARRATOR: With high quality and high efficiency, AISI Door Industry will provide our customers with better products and more intimate after-sales service, and try our best to create a safer and warmer home for our customers.
chapter three
Corporate vision's article
Screen: real scene+animation
The picture was cut into a map of the world.
From granite texture maps to real maps of major cities around the world. Finally, the LOGO of the trump card is completely presented in the middle of the picture, and it is frozen.
Narrator:
A taste, a life and a career.
Choose ace door industry, extending to more than 80 countries and regions around the world! On the way forward, no matter what time, you have us behind you!
Facing the future and the world, we will create a brilliant tomorrow with quality and integrity!
End: Exhibition Brand of China Wooden Door Industry-Ace of the Century