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Hand-painted illustration poster-hand-painted popular production skills
What is a hand-painted poster? Also called an illustrator? This is a hand-painted advertisement. Or an illustrator. What do you appreciate and analyze the excellent poster works drawn by the previous generation? Appreciation of excellent poster works is as follows:

1. Comic-style restaurant opening poster, in the form of comic style+palace grid, not only has attractive food pictures, but also the corresponding opening activities information content.

2. In the second half of July, the summer mobile phone poster of green plants at the beginning of the month is about to pass in June, and we will also usher in a brand-new second half. This excellent poster design works, with fresh green leaves as the background, plus "Hello in the second half of the year, may the world be beautiful because of you".

3. Mobile phone poster of youth illustration in campus classroom in graduation season. Graduation season is coming. Are you ready? This excellent poster design adopts hand-drawn illustration style, plus tables and chairs, books and basketball court elements outside the window.

4. The 20 th exhibition of "Death" at Shaping University in Nagoya has a prominent theme and is easy to catch people's attention. The word pawn exhibition is a grid form similar to a tablecloth, which has a sense of design and beautiful color matching. The word "pawn" is rose with blue (classic red with blue); The word "Zhan" is green, blue, dark blue and purple (with gradient color).

A lot of white space is reserved, and the upper part and the lower part of the picture form a sharp contrast. This can make readers focus on the text and make the information easier to read.

Hand-painted POP making skills hand-painted POP making skills

Hand-painted popular posters are a popular form of advertising. If you want to get a beautiful POP poster, you must work hard on composition, plane layout, text, color matching and process. The following are my hand-painted POP making tips for everyone, please refer to ~

Tips for making hand-painted POP

Practice hand-painted popular orthography or movable type

Words are the basis of posters. Beginners are advised to buy a copybook and practice calligraphy with markers and calligraphy practice grids.

Master several common font decoration methods.

The title is the soul of a poster. A good inscription can not only highlight the theme, but also make the picture more vivid. However, there are many ways to modify the title, and beginners may not find the direction. You might as well find several decorative ways you like in practice, so that you can not only master the techniques easily, but also learn them better. At the same time, it can shorten the production time and quickly improve the quality of students' hand-painted POP posters.

Pay attention to typesetting layout

The simplest typesetting is horizontal arrangement. Beginners would rather seek stability than expect life and change. At this time, you can use decorative lines or color blocks in the decoration to distinguish the text from the title text, so that they are different from each other, but echo each other. Other typesetting layouts are as follows:

Title, illustration and text each occupy about 1/3 of the poster area.

The title and subtitle of a POP should add up to 1/4 to 1/2 of the whole POP area. Usually the title accounts for about 1/3 of the poster area. (When the POP text content is less, the title can account for about 1/2 of the poster area; When there is a lot of text, the title can also be compressed to 1/4. )

Leave the four sides of the poster blank.

This is also called the external "qi stagnation" of POP posters. If there is no stagnation of qi, the content written on the poster will be pushed in all directions, making people feel suffocated and stuffy in their chests. The specific width of blank space will vary according to the size of the poster, and 3 ~ 5 cm of blank space should be left on the four sides of 2-open (530cm×760cm)POP paper; 4-inch (390cm×543cm) size' POP' should be left with 2 ~ 4 cm blank on four sides; Generally, 0.5 ~ 1 cm is left blank on the four sides of the card.

Line spacing is greater than word spacing.

As long as the content of POP has more than 2 lines (including 2 lines), it should be noted that the line spacing of each line of text is greater than the word spacing. The specific line spacing is generally between 1/3 and 1/2. The requirement of word spacing is that words are next to words, but generally they cannot be connected together, so a certain gap should be left.

You can't have too many colors and you can't mix them.

A poster with 3~5 theme tones is enough. Too many colors are easy to get confused, and too few can't highlight the key points. For this reason, the author suggests that the title text can be written in 1~3 colors, the body text can be written in one color (that is, the key contents (such as "delivery", price and date) can be written in another color.

The choice of illustrations should be related to the product.

For example, the picture below shows a slim young woman, which is easily reminiscent that Besunyen's target customers are young women, and her slim figure can better reflect the slimming effect of the product.

Activity poster making

Generally speaking, the main titles of event posters are relatively direct, so people can know what the event is at a glance, or the main titles are more interesting and the subtitles are more straightforward.

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