Lancome 1935 was born in France and is a brand founded by Armand Petitjean.
As a world-renowned high-end cosmetics brand, Lancome is involved in many product fields, such as skin care, make-up, perfume and so on. , mainly for mature women with high education and income level, aged between 25 and 40.
With a keen sense of perfume genius, persistent spirit of adventure, and ambition to make French brands occupy a place in the global cosmetics market monopolized by American brands at that time, Lancome wrote a beautiful page for the history of world cosmetics.
A rose from a French castle, with its temperament, has bloomed for 60 years in the unpredictable female psychology and unpredictable fashion rules. 20 18 12, World Brand Lab released the list of the top 500 world brands in 20 18, and Lancome ranked 494th.
Extended data:
1935 On February 22nd, Lancome, which has influenced women all over the world for more than half a century, was officially born. As a luxury brand, it has been exported to more than 30 countries in less than half a year.
From 1950 to 1960, Lancome successively launched Marrakech Premium Perfume, Magie Magic Perfume and tresor True Love Perfume. These perfumes have achieved great success in packaging materials and fragrance, and established Lancome's unshakable position in perfume brands.
A year later, Lancome's new factory, known as the "Palace of Versailles for Perfume", was put into production in the south of Paris.
In 1970s, Lancome entered the American market and conquered the western market with high-grade quality, elegant image and friendly personality charm.
1975, Lancome's first mascara was launched, and it is still in the leading position in the world industry, and the single product sells well.
Lancome's skin care products are also Lancome's proudest items. Microencapsulated skin care products are used for the first time in the newborn day repair cream introduced by 1985, and nano-encapsulated molecules are used in the regenerative youth repair liquid and regenerative youth eye cream introduced by 1996. These high-tech skin care products conveying systems were first applied to skin care products by Lancome, which proved Lancome's high-tech image and strengthened its leading position in the industry.
On June 28th, 2005, Lancome's well-equipped modern laboratory was born, adhering to the four ultimate concepts of authority, effectiveness, safety and pleasure. Every year, more than 65,438+0,400 researchers develop advanced technologies and products, and cooperate with laboratories and scientists scattered around the world to provide efficient and safe products for different needs of all kinds of people.
Lancome has three laboratories around the world, aiming to provide users with the most targeted and perfect products. The timeless classic Lancome continues to glow with new vitality.
References:
Baidu Encyclopedia-Lancome