SK-II was born in Japan. It is the perfect crystallization of Japanese skin experts applying cutting-edge technology to the research and development of skin care products. It is a very popular skin care brand in Japan, Hongkong, Taiwan Province Province, Southeast Asia, South Korea and China. In 2003, SK-II blew the wine red whirlwind to Europe and sold well in Britain and other places. At the beginning of 2004, SK-II continued to write crystal clear myths on the American continent. The first batch of 1 1 authorized counters officially opened in Sakes Fifth Avenue, the highest luxury store in the United States, and entered the top five sales of high-end skin care products only five weeks after opening. Up to now, SK-II has an annual global sales of more than 500 million US dollars, providing high-quality products and professional skin care consultation for lovers in more than 65,438+00 markets around the world. As a world-renowned high-end skin care brand, SK-II has won many gold medals and white gold medals in the skin care field selected by Reader's Digest and the title of "the most respected brand of Yahoo users". Especially suitable for Asian women's skin characteristics, attracting a large number of loyal users. SK-II has always been famous for its simple style, elegant temperament and first-class quality, and its burgundy packaging is even more impressive.

Since the first skin care product of 1980 was launched in Hong Kong and Taiwan, SK-II has become a pioneer in combining cutting-edge technology with pure natural essence, and has launched many breakthrough products, such as skin care mask, skin care essence dew and multiple repair essence cream. Since the product came out, SK-II's whitening repair mask, crystal revitalizing water and other products have won the honor of the best skin care products of the year in Japan, Taiwan Province Province, Hongkong and the Mainland for many times.

SK-II entered Chinese mainland on 1998, and its sales volume has been among the best among high-end skin care brands. SK-II has 19 counters in Beijing, Shanghai, Hangzhou and Chengdu.

Pitera, the core component of SK-II? The essence of living cell yeast is the result of careful research by Japanese dermatologists. SK-II Pitera？ Based on the theory of microbiology, it is extracted and quenched from carefully selected natural yeast, which contains essential natural ingredients such as amino acids, minerals, organic acids and vitamins for healthy skin. Pitera? Eyes can only be purified in the natural environment, not artificially synthesized, so they are called more precious skin care products than gold. Pitera? It has seven magical effects: special moisturizing and deep moisturizing; Repair wrinkles and revive cells; Improve skin physiology and promote blood circulation; Inhibit melanin precipitation; Adjust the PH value of the skin and astringe pores; Calm the skin after sun exposure; Inhibit inflammatory reaction, etc. Make skin radiant, delicate and elastic, and look crystal clear.

SK-II products are popular in various markets for their excellent quality and excellent efficacy. At the same time, SK-II's counter service abandons subjective artificial propaganda and replaces it with more accurate and scientific skin testing, providing consumers with reliable reference values and personalized skin care suggestions according to the test results. Strong R&D strength, excellent product efficacy, accurate and scientific computer analysis and testing, and professional and considerate consulting services of beauty consultants make consumers fully feel SK-II's efforts and efforts in skin care. In the eyes of many consumers, SK-II is a skin care expert.

SK-II has won the love of elites from all walks of life, including famous artists, top models and makeup artists, by recreating crystal clear skin. They used their own experiences to witness the magic of perfect skin brought by SK-II. In their minds, SK-II is their skin care expert and the creator of their crystal clear skin.