He has a romantic life and claims to have slept with thousands of women.

"I am a little boy in a candy store ... I dream of the impossible, and my dream has finally come true in a way I can't imagine. I am the luckiest cat on earth. "

Yesterday, the luckiest cat on earth died.

He is actually a rabbit, and everyone knows this "notorious" rabbit.

His name is Hugh? Hafner, founder of American Playboy magazine.

Yes, Playboy is an erotic magazine.

For many years, I was like you. When I heard Playboy, I had a bad smile on my face. This is both exciting and dangerous.

It is well known that there is a naked woman on its cover, so the speculation must be hot and attractive.

In fact, no one has seen the original playboy, right? Just by imagination, they equate it with the dragon, tiger and leopard in Hong Kong.

It was not until I read the book "Mr. Rabbit, A Century's History of Sexual Attitude" that I found that this magazine was not what I expected.

This is a big misunderstanding.

02

Hafner founded Playboy at the age of 27.

At that time, he was shy and introverted. After reading Kinsey's Male Sex in college, I suddenly felt that Puritan asceticism was ridiculous.

"Sex is either sacred or sinful." God is in charge of the spirit and the devil is in charge of the body, which is wrong.

Sex should be one of the rights of human existence.

"I want to make up a magazine that is innocent by nature."

Later, he said in an interview that the original intention of Playboy was to subvert the attitude of American society towards sex.

Perhaps, all ideas can be used to break, including ideology and even truth.

Talent is the yardstick of thought.

So playboy appeared.

Hafner is young and enthusiastic, ignorant and fearless.

He borrowed $3,000 from relatives and friends, and even the manuscript fees of friends who published articles were converted into shares as investment.

Who had enough money to run a magazine at that time?

Time magazine started another sports magazine at about the same time. Before it started to make money, it invested 30 million dollars.

The first issue of Playboy doesn't even have a publication date, because even Hefner himself is not sure whether there will be a second issue.

Unexpectedly, the first battle was successful, and 53,000 magazines were sold out at a price of 50 cents.

When the magazine was founded, Hefner wrote the theme declaration of the magazine:

"We are not concerned about Fan Wei's domestic affairs. We don't want to solve any world problems or prove any great moral towns. If we provide American men with some extra laughter to distract their attention from the anxiety of the atomic age, we feel that we have proved the rationality of our existence. "

03

On the cover of the first issue, Monroe held her left arm high and bared her chest.

There is a naked cartoon woman next to her, raising her arms, breasts and fat buttocks, and adding the words "naked" and "sex". These elements clearly show the positioning and connotation of the magazine.

Yes, Marilyn Monroe was a little-known actress at that time, and Hefner had a unique eye for beauty. She was chosen as the cover character, and the two achieved each other.

After more than half a century, collectors have to spend at least 800 times the price-400 dollars.

In the 1960s, the American "sexual liberation" movement was in full swing.

Especially in the Vietnam War, the power of Playboy was fully demonstrated.

1965 Jo Colins, the playmate of the year, came to Vietnam to express his condolences to the soldiers.

Twenty years later, she recalled that she clearly remembered that when visiting a soldier who was shot in a helicopter, the soldier was dying, said "Sweetheart, it's good of you to come" and then died.

Since then, Playboy magazine has become a spiritual tonic for the US military, and bunny girls have been running around in Iraq and Afghanistan.

Washington post of 1967 wrote: "If World War II was about stars, strippers and Betty? Glaber's war, then the Vietnam war belongs to playboy. "

From 65438 to 0970, the global monthly sales of Playboy reached its peak-7 million copies, which became one of the symbols of American culture.

Why is it so popular? Is it just sex?

04

Hefner said in his inaugural speech at 1953:

"We should enjoy this life: in our apartment, we mix a cocktail, prepare two appetizers, play a background music on the record player, invite a pink girl to talk quietly about Picasso, Nietzsche, jazz and sex."

This is to advocate a life attitude, an attitude of enjoying life.

It must be admitted that what men like in their bones is nothing more than politics, wine, sports and women.

In addition to the nude photos of the cover girl, the most famous picture in the magazine is the big picture of the beautiful woman turning to the middle insert and spreading horizontally.

It is said that a whole generation of young American men grew up under the witness of beautiful women folded into three pages and stapled on their navel.

Just like we read "The Beginning of Sex" and "The Waste Capital" in the 1990s.

Large-scale photos of women are of course the main selling point of Playboy, but the magazine is by no means tasteless.

There are articles on fashion, diet and sports, as well as celebrity interviews, short stories and current affairs reviews.

Like Garcia. Marquez's The Most Beautiful Drowner in the World, Haruki Murakami's Attack on the Bakery Again, Jack? Kerouac is on his way. Wait.

Many Nobel Prize in Literature winners have published their works on it, because playboy's manuscript fee is very high.

Trump, the current president of the United States, also appeared on the cover of Playboy in 1990, and the design dialogue next to it was "This magazine is good. Do you want to buy it?"

From 65438 to 0962, the magazine began to interview many important people, including black leader Martin Luther King, The Beatles lead singer John Lennon and Cuban revolutionary leader Castro.

What about Jobs and Steven? Hawking, Michael? Jordan, Castro, Bill? Gates, philosopher Russell and so on.

The questions asked are particularly sharp, and they hit the nail on the head, with unique views, unlike fashion magazines.

05

Yes, Playboy is not a pornographic magazine at all.

Romantic girls in America, attics in Britain and dragons, tigers and leopards in Hong Kong are the real pornographic publications.

The American people are against Flint.

Flint is the owner of "Romantic Girl" and "Attic". He is arrogant, willful, and despises all public order and good customs, especially the government.

He said this in court: "I am a scum, but if the government defends my freedom of speech and legitimate rights and interests, then everyone here, you live in a happy country."

Compared with romantic girls, Playboy is simply a "pure children's book".

There is a sentence on the back cover of "A Hundred Years History of Sexual Attitude":

Playboy is not a magazine in China, but a taboo, or a synonym for a certain life, or even an imagination of a certain life, and is also considered as a representative of evil.

It's a code word for many China children's adolescence.

For China people, it is everything, but it is not a magazine.

You hit the nail on the head. That's the feeling.

We can't buy Playboy here at all, so it has gradually become a kind of sustenance in various imaginations, which can accommodate the small sparks of various desires in people's hearts.

That's probably what hafner wanted, and that's how we all won him.

Everything is because of information asymmetry.

Information is a measure of one's knowledge.

We can see very little information, which will affect our judgment of things.

This topic can be extended, such as politics, finance, stock market, the future … but it can't be described, you know.

Hafner died, and this "notorious" rabbit went downhill.

But he said a good sentence:

Magazines don't advocate what you do to look fashionable, but encourage you to taste the beauty of life according to the lifestyle you choose.