Water is the source of life. If you were asked to write an advertising copy about water, what would you write? I will share an advertising copy about selling water with you today, otherwise you will have more ideas after reading it.

On July 10- 12, Tmall Special Water Category Day began to sell water. To this end, Tmall also made a series of advertisements about water. Others include a video advertising copy and a set of poster copy. Details are as follows:

Video advertising copy:

The video advertisement mainly tells the basic model of water, and tells you how to choose the water that belongs to your basic model through several short stories in daily life. For example, fund manager Toure said, "In fact, I am a busy man. If I drink water, I only drink minerals and mineral water because I think it is healthy, and then I don't add it. "

For another example, a novice mother said, "I think every mother may have obsessive-compulsive disorder after having another baby." When I was pregnant, I made an in-depth study on the water used to make milk powder for my baby. Some aunts suggested using mineral water. However, after I learned, I found that water containing minerals is not suitable for making milk powder. My family has direct drinking water, but I will prepare a nursery for my baby, because everything about the baby is not a trivial matter and needs special attention. "

Finally, tell consumers to pay attention not only to the brand, but also to the origin and shelf life of ingredients. Finally, it shows that Tmall will do better, faster and more in line with the changes of consumer demand in order to let consumers buy their own basic models. Integrating the values and concepts of your own brand into video advertisements will make people feel more at ease about the water sold by Tmall and find their own basic models.

At the same time, in order to combine this video advertisement, Tmall also released a set of poster copy, the contents are as follows.

Poster copy:

1, a little thing like drinking water becomes a big deal after having a child.

I believe that self-discipline can stimulate my body, and I also believe that good water can stimulate my life.

3, pay attention to the law of life, first: even a bottle of water, but also in line with my aesthetics.

4. All the right food needs a right cup of water.

6. Put the whole summer in a cup, and the mood in the afternoon should be as light as a bubble.

The above is an advertising copy about selling water shared today. How's it going? After reading it, do you have any new ideas about the advertising copy of selling water? Start with the short stories around you and create different water use scenarios. You can also write a good copy, so practice more.

Ye Xiaoyu, author of New Media Copywriting and Communication, official account of WeChat: Ye Xiaoyu Run Run (talkto520).