Shandong Satellite TV has a lot of Jin Dian's advertising lines, for example, learning beauty salons to Nancy's school, red land and black land, and only farming with catchy lines such as Stanley.
Shandong Satellite TV is a satellite TV channel under Shandong Radio and Television Station, which started broadcasting in June 1 994+1October1. 1 994 65438+1October1,Shandong Satellite TV began to broadcast nationwide. On May 23rd of the same year, Shandong Satellite TV broadcasted 24 hours, 20 1 1 year, and Shandong Satellite TV won the annual growth satellite TV in the annual variety festival, 20 15, Shandong.
Social assessment
While insisting on the variety of programs, Shandong Satellite TV turned its attention to the traditional culture of China, combined with the geographical advantages of the hometown of Confucius and Mencius and the trend of China people paying more and more attention to traditional festivals, and created a folk evening, which made the brand image of Shandong Satellite TV more and more popular.
In just a few months after Shandong Satellite TV cut off the evening shopping program, its social influence has changed, and it has also made achievements in the indicators that reflect its market position. In terms of channel positioning, the fair positioning of Shandong Satellite TV is acceptable.
Shandong Satellite TV has few characteristic columns that truly embody the channel concept, and few columns that form national influence, and the news programs have a mediocre response and little creativity. In the broadcast time of the column, its characteristic column is not arranged in the prime time at night. Guided by ratings and advertising revenue, Shandong Satellite TV still puts TV series in a prominent position, although it flaunts love and righteousness.
Reference to the above content: Baidu Encyclopedia-Shandong Satellite TV