There may be many reasons for the decrease in the number of people in the live broadcast room of Sister Qiqi. First of all, some comments on the Internet may have a negative impact on her live broadcast. As of September 30, 2022, it was reported that Qi Yiying's sister posted false advertisements in the live broadcast, which may lead to the loss of viewers. In addition, the rise of other platforms and competitors, as well as changes in audience preferences, may also have an impact on her live broadcast.