To be self-media, we must first choose our own field, field and what to write. First, you must identify this field. Write it down as if you have a goal to do.
For example, if you choose an entertainment field on Baijia, you have to write something about entertainment. Of course, some people will ask, then can I choose the entertainment field to write other content? Of course, it's just that this is not conducive to your novice period, and the recommendation from the background will not be given priority to you. So to be vertical, you must write articles in your own field. If you really have a good article, I suggest that you have passed the novice period, and it is no problem to send one occasionally.
Do not change your original intention, half-hearted. See others write well today's agriculture, countryside and farmers, and also write well today's agriculture, countryside and farmers. Watch entertainment hotspots tomorrow and write about entertainment tomorrow. I read a book and wrote literature the day after tomorrow. Without a fixed field, it is impossible. There are a couple who can be fascinating in two places in their lives. Practice half the sky, half the gentleman, just do what you are best at, don't change.
Be a self-media, small and beautiful. Small is small, focusing on intensive cultivation in one field. An in-depth and long-term fumigation process. Beauty is the uniqueness of content. People without you, people with you, people with you. One day, if you are good, you can make money lying down.
Speaking of verticality, it's too high. To put it bluntly, you should be loyal and single-minded, and don't betray you because you don't admit your actions. Do not date and entertain today, have a good impression on art tomorrow, and fall in love with technology the day after tomorrow.
Here, I want to warn people who are self-media, insist on originality and write some high-quality articles, which is the long-term development. Lack is better than abuse!
Do simple things well, and you are an expert.
Secondly, let's talk about how to improve verticality:
What we write can involve many fields, but the background system will judge which of these fields is hot according to the reading behavior data of readers, and this hot field is also the field that the author is good at. If we write something outside this field, the verticality of our account will decrease.
Improve verticality and do it seriously in the headlines. Original, unified and high-quality content is king. If you don't stick to your own field and always want to rub hot spots and get attention, then you can only stay at that 80% forever. A truly successful person is always a person who can stand loneliness.
From the perspective of media verticality, Bian Xiao's understanding is a quantitative indicator to measure the correlation between job positioning and account positioning. For example, if the verticality score is 100, the higher the verticality score, the higher the correlation between job positioning and account positioning.
Regarding the positioning of media, Bian Xiao suggested positioning and choosing the professional fields that entrepreneurs are interested in. Only in this way can we create actively and actively, and the road from the media can go further and better, otherwise it will often give up halfway. If you choose science and education when you register your self-media account, or your work is science and education when you first publish your work, then your positioning is science and education. Similarly, your positioning is food or just published food, then your positioning is food, and so on. Therefore, the articles you publish must be highly related to your positioning in order to obtain higher verticality.
What is the use of media verticality? How should entrepreneurs treat it? The verticality of the media plays a great role, just like the smallest individual is also a brand. Verticality is not a trivial matter. Verticality reflects the professionalism and brand awareness of the media. The higher the verticality, the more professional the media and the stronger the brand awareness. Entrepreneurs should pay attention to and create around verticality. As your fan, you don't like to change every day. Send it like this today, send it like that tomorrow, and fans will run away. You became a fan because the original content and professional knowledge attracted him. Moreover, because the development trend of media platforms is mostly intelligent recommendation, it is difficult to fool smart phones, and the recommendation weight of accounts with low verticality will be greatly reduced.
So moving in a firm direction will succeed. Come on!
PS: Not allowed to reprint without permission (image source network)