Yuan has the meaning of beginning, which refers to the dawn and also refers to the day. New Year's Day is the first day of the year. So do you know how to plan New Year's Day activities in 2023? Next, I will bring you a selection of New Year's Day activities in 2023. I hope you will like it.
Selected articles of 2023 New Year's Day activity plan 1 Foreword: 65438+February 25th (Saturday) is Christmas Day, and 65438+1 October1(Saturday) is New Year's Day. Due to the close distance between the two festivals, the promotion plan for Christmas and New Year's Day is once. It is conducive to the preparation, operation and cost saving of promotional activities. At the same time, strive to stimulate the consumer market and promote consumer demand through the last large-scale profit-making promotion at the end of 10; Increase the sales of national specialty stores and enhance brand awareness. At this point, the _ _ (China) management headquarters has specially drawn up a national large-scale promotion activity to celebrate Christmas and New Year's Day. The contents are as follows:
First, the concept and purpose of event planning:
1, all parts of the country specially decorated the inside and outside of the store into holiday features, creating a festive atmosphere of Christmas and New Year's Day and providing consumers with an environment for holiday consumption.
2. Focus on the promotion mode of low price and high discount, and then give holiday gifts to better attract consumers' attention; And actively use effective promotional activities to attract consumers to _ _, in order to improve the sales performance of specialty stores, consolidate customer loyalty and open up new customers.
3. By introducing unique fashion nail styles such as Christmas nails and New Year nails, it can be said that it is just the right time, just in line with the operation of the whole holiday promotion.
Second, the venue:
National _ _ manicure specialty store
Third, the activity object:
_ _ New and old customers of nail shop
Fourth, the activity time:
20__ year 65438+February 24th (Friday) -20 _ _ year 65438+1October 3rd (Monday)
Verb (abbreviation for verb) Activity theme:
It is extremely happy to celebrate the New Year with gifts.
Activity of intransitive verbs:
Hand (foot) care products, buy 1, get 1.
One-time consumption over 100 yuan, 20% discount; Send another beautiful gift.
One-time consumption below 200 yuan, 30% off; Send another beautiful gift.
Members will receive a beautiful gift if they recharge in the store.
Customers who spend money in national nail shops during the period of 20 _ _-65438+20 _ _-10.3 can participate in the promotion activities of nail shops.
Note: during the activity, members do not enjoy preferential treatment, and the final interpretation right belongs to our store.
Seven, nail salon headquarters support:
1, all products (excluding hand cream for customers) are 10% off the supply price.
2. The nail salon actually bought more than 1000 (including 1000) and gave 10 a beautiful gift.
3. The nail salon actually bought more than 20 yuan (including 20 yuan) and gave 25 exquisite gifts.
4. The nail shop actually bought more than 3000 (including 3000) and sent 40 exquisite gifts.
5. The nail salon actually bought more than 5,000 yuan (including 5,000 yuan) and gave 70 exquisite gifts.
6. The nail salon actually bought more than 10000 (including 10000) and gave 150 a beautiful gift.
The valid order date is: 20 _ _ 65438+February 3rd-20 _ _ 65438+1October 3rd.
Remarks: If you need to order more gifts, you have to pay a fee. This exquisite gift is 7 yuan/copy.
Eight, advertising
1. Create a festive Christmas and New Year holiday atmosphere through storefront decoration, and use external decorations such as Christmas tree and Christmas hat to attract consumers to the store.
2. Make posters and X-shaped display stands to promote the Holy New Year's Day. (posted before February 22nd, 12, announced in advance)
3. Make promotional leaflets and distribute leaflets around the store before February 23, 65438.
The company provides unified leaflets and posters, which need to be purchased at the cost price. )
4. Banner publicity. Before February 23, 65438, make a promotional banner and hang it in the store for publicity.
Banner content reference: infinite joy to celebrate the sacred New Year's Day.
There will be many surprises when we spend two festivals together.
Colorful Christmas passion, new year's day gifts are constantly sent.
_ _ New Year Celebration Double Gift
Remarks: Local newspapers, media and other related advertisements can be made as needed.
Nine. Activity control
1, Design Department and Planning Department:165438+1Design Christmas New Year's Day promotional posters, X-channels and leaflets before October 25th, and upload relevant documents of corporate websites and shopping websites.
2. Customer Service Department: Call all customers of the company from the date when the scheme is determined, and make relevant records.
3. Logistics Department: prepare the required products, gifts and other materials before 65438+February 65438+May, arrange the delivery, and confirm that the customer's goods can arrive in time.
4. specialty store should make relevant promotional items before February 22, 65438. (It can be produced by the company at a unified cost)
5. Please ask the customer service staff to record the customer's order in detail during the customer's order placing period, and ask the franchisees to understand the effect of the activity and the suggestions for this activity, so as to make a summary of the activity and prepare for the next activity.
Remarks: The final interpretation right of this activity belongs to _ _ Manicure (China) Management Headquarters!
Selected works of New Year's Day activity plan in 2023 II. timetable
Festival time:
Christmas 20 _ _ 65438+February 25th.
65438+1 October1
Promotion time: 20__ year 65438+February 23rd to 20__ year 65438+ 10/.
Second, the promotion theme:
Christmas is the best gift for the New Year.
Third, promotion strategy.
1, single x fold, double x fold □
Faced with something like "Can I buy two or should we each buy a cheaper one?" Waiting for shopping demand, it is best to cater to customers' shopping habits, encourage them to buy more, and try to increase customers' unit price.
2, couples special _ _ yuan □ (making special cards)
In order to do a good job in Christmas (New Year's Day) promotion activities, the company launched Christmas couple products for the first time and packaged them. Therefore, please make preparations for sales and stocking at the end of the order meeting. In the actual sales process, if customers like other styles, they can be appropriately discounted.
3. Shuang Dan (Christmas New Year's Day) special payment _ _ yuan □ (making special cards)
In order to do a good job in Christmas (New Year's Day) promotion activities, the company launched the Christmas (New Year's Day) special payment for the first time and packaged it. Please stock up before the end of the order meeting. In the actual sales process, if customers like other styles, they can be appropriately discounted.
Remarks: Please tick "√" in the last box to select the above three promotion policies. The specific discount and special price figures shall be filled in by the store.
4. Gifts will last while stocks last (the type and quantity of gifts are decided by the store).
1) shopping etiquette
2) Share courtesy (gifts are the same as shopping gifts)
Operation process:
Operation reference diagram:
Remarks: In the above gift-giving link, it is suggested to divide the gift into two parts: shopping gift-giving and sharing gift-giving, which will be adjusted according to the distribution progress of both parties during the activity.
Fourth, the atmosphere layout
A good holiday atmosphere can not only promote shopping, but also enhance the desire to buy.
1, electronic screen
Some stores, because kt boards are small, don't have large-area image paintings, if consumers don't pass by kt boards. I don't know what activities are in the store at all, and even the brand is not very clear. At this time, the electronic screen can solve these problems well, and it can even let consumers across the street dozens of meters away clearly know the brand and the activities in the store.
Subtitle: Welcome to Dubao Road, a brand leather product endorsed by Li Xiang and Wang Yuelun. Christmas and New Year's Day activities in the store are in full swing, and couples' money and double Dan's special money are given to share courtesy. ...
2. Christmas songs
Silver Christmas White Christmas
Christmas tree otanenbaum
Sincere arrival, adeste fideles
……
3. Christmas hat
During Christmas activities, shop assistants wear Christmas hats to enhance the festive atmosphere.
4, the spokesman image advertising
If conditions permit, it can be clear at a glance to properly post large advertising pictures of spokespersons, and the brand effect is self-evident.
5. Christmas trees, bells, etc.
Verb (abbreviation of verb) advertising material design drawings
Material allocation of intransitive verbs
1. Poster: 60×80cm 1.
2. Floor sticker: 83×75cm
3. Establishment of husband-wife model: _ _
4. Ex gratia payment: _ _
5. Contact person for material procurement, advertising design service and photo submission.
2023 New Year's Day Activity Plan Option 3 Activity Theme:
"Play" a beautiful Christmas rhapsody, welcome the new year and give gifts.
Promotion time:
20 _ _12.24 —— 20 _ _ 01.02 * * *10 day
Promotion goal:
Two-festival joint promotion will promote product sales performance, establish and enhance corporate image and attention.
Promotion form:
Combination of gift giving and lottery
Promotion target:
All new and old customers (this activity does not include people in the lottery industry)
Promotion location:
National toucai specialty store
Promotion content:
1) wechat pays attention to the first prize, and the grand prize can't stop.
1. During the event, reply to the official micro-signal "I want coupons" of the first prize, and the system will automatically reply and give away the 10 yuan electronic coupons. "Hairline" who has obtained the electronic voucher can spend it in any store in China 188 yuan cash.
2. Anyone who buys any product and spends more than 188 yuan will have the opportunity to participate in the system lottery as long as you take a photo of the shopping receipt and the product, send the photo to the official micro-signal of the first prize, and attach "micro-signal+name+contact number". The system will draw a lucky customer every day during the nationwide activities, and the winner will get a white ipad mini worth 2,500 yuan. Note: The shopping receipt of the same day can only participate in the lucky draw of the same day, and it will not wait after the deadline!
3. After the event 10 working days, the staff will post the winning customer information of WeChat through the official account and official website. Lucky netizens who win the lottery need to send their detailed address private message to the official WeChat of the lottery within 5 working days, so that the staff can inform the winners. Those who fail to provide personal information within the specified date shall be deemed to have given up the award automatically.
2) "Play" the trilogy of beauty and present a New Year gift.
A song: Send peace and blessings to Christmas Eve.
65438+Customers who arrive at the store on February 24th can get "safe fruits" (apples and sweets) sent by the clerk, which means peace and blessings.
Part II: Good luck, golden eggs and surprises
During the activity, anyone who spends more than the specified amount in the store can get a corresponding number of "golden eggs" (yellow table tennis is used instead, and the prize level is written with a pen), and the winning probability is 100%.
You can get a lucky draw when you shop at 188 yuan. If you buy more than 288 yuan, you can get two lucky draws; You can get three lucky draws when you buy over 388 yuan, and so on. The maximum number of lucky draws is ten. There are many kinds of prizes, including unequal vouchers and lucky gifts, always waiting to surprise you!
Trilogy: Happy New Year Gift
During the event, customers can get the following New Year gift packages when they buy any products. You can get a gift worth 58 yuan when you shop at 188 yuan; Give a gift with a value of 108 yuan when shopping over 388 yuan; Anyone who buys more than 688 yuan can get a gift worth 288 yuan;
Selected Works of New Year's Day Activities in 2023 4 I. Theme of the Activities
Celebrate New Year's Day, celebrate 20__, look forward to the Olympic Games, and exercise for all.
Second, the purpose of the activity
Enrich corporate cultural life, promote the physical and mental health of all employees, and strengthen communication and interaction among employees. Enhance the cohesion of the company and make it a big family with high unity, high morale, vitality and pioneering spirit.
Third, the activity time
Around New Year's Day in 20__.
Fourth, the activity leading group
Team leader:
Deputy team leader:
Team members: heads of departments.
Verb (abbreviation for verb) event organizer
Company's trade unions and youth league committees
Activity of intransitive verbs
1, competition event
(1)80 points (2) tug of war (3) table tennis (4) basketball (5) badminton.
2. Rules of the game
(1)80 points, two people as a group, free combination, the implementation of the knockout. Take one or two places.
(2) Tug-of-war takes departments as units and ten people as a group. Take one or two places.
(3) Table tennis is eliminated, and the winner (1 1 ball) enters the next round. Take the top three.
(4) Choose a team from each of the four basketball operation departments. Draw lots for one or two places.
(5) Badminton will be eliminated, and the first player who scores 1 1 wins and enters the next round. Take the top three.
3. Competition Award
(1)80 points, the first place is RMB 100 per person, and the second place is 50 yuan per person.
(2) tug-of-war certificate encouragement
(3) Table tennis first place 150 yuan, second place 100 yuan, third place 50 yuan.
(4) Basketball ranked first and 200 yuan ranked second 150 yuan.
(5) Badminton first place 150 yuan, second place 100 yuan, third place 50 yuan.
Total: 1250 yuan
Selected Articles on New Year's Day Activity Planning in 2023 5 I. Activity Planning
(1) Activity theme: Taste the taste of home and welcome the new year.
(2) Purpose of the activity: Say goodbye to 20 years, welcome 20 years, celebrate the arrival of the New Year by class gathering, and feel that time has passed, so we should cherish our time together and leave more memories in the university.
(3) Activity form: package jiaozi.
(4) Target audience: all students and teachers in Grade One.
(5) Activity time: 65438+February 20th, 5: 00pm.
(6) Location: Senior 1 classroom.
(7) Budget:
1, jiaozi material: 200 yuan
2. Disposable tableware: _ _ yuan
3. Seasoning: 20 yuan
4. Apple: 70 yuan
Total: _ _ yuan
(8) Activity planning:
Second, the activity design
1. Please ask the teacher to speak before the activity, and ask the teacher to summarize after the activity.
2. Classroom layout: Buy flowers and balloons in advance, and put tables and chairs around the classroom to facilitate activities in the classroom. Set it 30 minutes before the event starts.
Movies and music are needed to adjust the atmosphere during the activity.
4. Cookware such as induction cooker, pot and spoon should be put in place before the activity.
5. Students who can't package jiaozi can start to package students from jiaozi.
6. After jiaozi was wrapped, everyone tasted jiaozi to celebrate the arrival of the New Year.
7. Arrange students to take photos during the activity, and finally leave a group photo.
Third, preliminary preparation
1, 3 days before the activity, publicize and mobilize, determine the theme, method and process of the activity, notify each student, and let the students know the specific activity method.
2. Invite the teacher to be a special guest.
3. Prepare induction cookers, pots and spoons, borrow them from students who don't live in school in advance, and buy disposable bowls and chopsticks in advance.
4. Prepare rubber skin, dumpling stuffing, water and seasoning.
5. The materials used in the activity should be available 1 day before the activity.
6. Buy apples (about one for each person, 40).
Fourth, matters needing attention
1. Provide class fees. In order to experience the classroom atmosphere, the whole class must attend. Family members are not recommended.
2. I hope that the class committee will do a good job of publicity, so that everyone can understand the activity process first and ensure the smooth progress of the activity.
3, do a good job of hygiene, can't just throw garbage. (After the activity, the Health Committee is responsible for organizing cleaning. )
4. Relevant personnel shall be responsible for the safety of electricity consumption during the activity.
V. Preliminary work arrangements:
1, teacher invitation:
2, food procurement:
3. Cookware:
4. Take photos during the event: