Xiaohongshu has a lot of chicken soup for the soul. Xiaohongshu has always weakened the label of e-commerce and highlighted the concept of community sharing and exquisite life. Xiaohongshu also mainly captures the age group of 15 to 35 years old. Therefore, there are more little red books than Tik Tok's Chicken Soup for the Soul. Little Red Book is a lifestyle platform and the entrance of consumption decision. The founders are Mao and Qu Fang.