1. From the cultural level, explore the cultural core and national spirit behind the appearance of traditional festival activities and refine the theme connotation.

2. From the visual level, integrate the spiritual elements of traditional festivals into the visual image design, create holiday impressions with the cultural spirit of the Chinese nation and modern design language, and realize effective and tasteful communication.

How to design Spring Festival poster pictures How to design Spring Festival poster pictures? Spring Festival is not only a traditional festival in China, but also an important festival, which can bring people more thoughts and hearts. When designing festivals, a special element helps people to accept such festivals. Therefore, for the design of Spring Festival posters, we need to creatively use colors and patterns to express the holiday feelings of the festival, as well as the creative design of words and the deformation of forms, so as to make the festival more creative by using holiday colors. An excellent Spring Festival poster design should embody such a feature: the creation of patterns. The design patterns of Spring Festival posters are mainly divided into the following categories: one is the pattern of lines, which is a series of abstract elements or color blocks to express festivals. This poster design mainly uses patterns to express information such as weather and temperature. So some people had better have a pattern, and some people may not, but everyone knows that it is also a very important festival to have a lecture chair in Osaka.

Qingming Font Design Implies Galaxy Vision Office _ April

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Everything is clean and clear.

Be clear when you cover it.

Everything is in harmony.

Hence the name.

Qingming Festival

It is the fifth of the 24 solar terms.

This season is full of energy.

Everything is old and new.

Qingming is first and foremost a very important solar term. As soon as Qingming arrives, the temperature rises, which is a good time for spring ploughing and sowing. With the passage of time, people's spiritual thoughts have been enriched, endowed with a deeper connotation of Qingming, and showed people's ancestor worship activities. Today, this tradition has accumulated into a folk cultural psychology and become people's collective consciousness. Let's learn more about Qingming through an animated short film.

Video source: 咢咢咢

Early April

The air is full of the breath of spring.

"When the eyes are full of gauze and falling flocs, when apricot trees bloom,

A shower of sunny rain. "

This is the clarity in the eyes of travelers.

So, in the eyes of graphic designers, what is a comprehensive willow cigarette? This issue will share with you a set of creative design posters about Qingming.

Appreciation of Qingming Creative Posters

Cao Yang

Teacher of Central South University of Forestry and Technology

Design interpretation rape flowers are full of rehmannia glutinosa, and butterflies in the flowers are busy; The breeze blew golden waves, overflowing with intoxicating fragrance.

Deng Wei

Hunan/Brand Designer/Illustrator/Founder and Creative Director of Transocean Cultural and Creative Co., Ltd./Professional Member of /CDS China Designer Salon/Member of Luxury Design Alliance.

Design deduction is accompanied by flowers blooming and falling, and the time sequence is constantly advancing. Twenty-four solar terms are the rhythm of nature, and the combination with folk customs has spawned a large number of solar terms culture. The design of "Playing the Twenty-four Solar Terms" skillfully combines sunflower with seasonal games. The external manifestation of flower change is the change of time and climate, and the internal blessing is the beautiful meaning contained in flower language. The game is enjoyable, which shows the Chinese concept of harmony between man and nature. It is not far from understanding, and it is also a rich and interesting expression of entertainment life. It is the presentation of oriental aesthetics and the imprint of a better life. The rain is sunny, the days are long and the flocs are light, the azaleas are colorful, the paper kites are flying, and the stars are in the sea.

company

Inner Mongolia/Inner Mongolia Normal University/Graphic Designer/University Teacher/Postgraduate Tutor

Tomb-Sweeping Day in the twenty-four solar terms is the time when everything recovers. The air in the fields is fresh, flowers and plants begin to stretch, Yang Liuzhi is green, and the rain hits people. During the Qingming period, people go hiking to pay homage to their ancestors. It indicates that spring will return to the earth in the new year and be full of vitality.

Jiang

Brand Director/Millions of Popular Designers

Everything is full of vitality, and the earth presents a scene of spring, tranquility and peace, which is a good time to go for an outing in spring and to visit graves in the suburbs.

Li Hang

Beijing/Visual Designer

Design interpretation of "Three Waiting Rainbow in Qingming Festival". Rain and dew moisten everything, the sky is clear and the time is clear. The poster takes clouds and rain and dew as elements, and combines the gorgeous colors of the rainbow to point out the theme.

Luo rongbiao

Brand Designer/Guangzhou Fangzi Creative/Creative Director/Member of Ci Magic Camp

The pattern takes the scene of swallows, willows, farming, rain in Mao Mao and rain in Qingming Festival as the Chinese character "Qingming" to express the beginning of Qingming Festival.

Liu Ben

Associate Dean/Professor, School of Digital Art, Shaanxi /Xi University of Posts and Telecommunications

When designing and deducing, from mid-spring, everything grows and the sky is clear and blue. Xia Zi Haishu and Liu Mei are in spring. With the gradual blending of lake blue and summer purple, the beautiful weather in spring is explained, that is, first relieve the rain, wash the clear sky, and then look at the clear sky.

Xi Liu

Shanghai/Shanghai Academy of Fine Arts/Associate Professor/Member of Shanghai Artists Association/CEIDA Member of AXA Brand Consultant/Member of China Packaging Design Association.

A good design and interpretation of the year lies in Tomb-Sweeping Day ". For farmers engaged in agricultural production, Tomb-Sweeping Day is still an important solar term. In late spring, people plant melons and beans in the north, transplant rice seedlings in the south and sow the hope of next year. This design uses ink graphic language, adds the element structure of China's poems, and expresses Tomb-Sweeping Day's beautiful solar terms with modern design language.

Wayne Wang

Associate Professor/Master Tutor of Peking University Institute of Design and Art

Clear design interpretation is both a solar term and a festival. Tomb-Sweeping Day is a good time for spring ploughing and planting; Tomb-Sweeping Day is a traditional festival for people to express their feelings and comfort themselves. Entering the second stage of Tomb-Sweeping Day, the wheat flowers are open, "light and fine" and "snowy". At this time, everything becomes clean and bright.

Xiao Jing

Designer/Art editor

Clear design means clear sky and bright air. At this time, the temperature rises and the rainfall increases. It's time to start spring ploughing and planting. In many places, there is an agricultural proverb, "Qingming is half-cultivated, and Grain Rain is half-cultivated".

Xu Wei

Member of Zhejiang /JAGDA Japan Graphic Designers Association/Director of /CEIDA China-Europe International Design Culture Association/Member of Zhejiang Artists Association.

Through the integration of ancient farming life, farming tools and modern design, design interpretation collides with the dialogue between civilization progress in the new era and traditional farming culture.

Xu Kai

Shanghai/Brand Designer/Creative Director of Shanghai Xingruo Planning/Member of /CEIDA China-Europe International Design and Culture Association/Master Supervisor of Fine Arts College of Jiangxi Science and Technology Normal University.

The design interpretation defines the tone of Tomb-Sweeping Day with water blue and light green, extracts the agricultural characteristics of topdressing and watering in spring sowing, and conveys the scene of clarity, water and vitality in two forms of Chinese characters.

Xu Rina

Inner Mongolia/Graphic Designer

The chrysanthemum in the design interpretation picture expresses yearning, and the design originates from the poem of the text, which is gorgeous and exquisite with its gorgeous rhetoric.

Zhang Yunfeng

Associate Professor, Hunan/Loudi Vocational and Technical College

Design and interpretation of the rainy season, such as silk, send ancestors emotional rest, after the Spring Festival, relatives will comfort and get together. The crops cultivated in spring are like neat soldiers, holding their heads high in a good life.

Zhang Junping

Member of China Artists Association Book Ticket Association/Heilongjiang Artists Association/Director of Beidahuang Artists Association/Distinguished painter of Beidahuang Artists Association.

Design Interpretation of Tomb-Sweeping Day, I miss my family more than ever, my thoughts wander in my dreams, I fly over Qian Shan to my hometown, and the breeze and spring rain turn into clouds. Keep the thoughts of your loved ones in your diary, turn them into breeze, and let the birds bring the petals full of thoughts to their loved ones.

Bingo

Hunan/graphic design lover/creative researcher/folk art lover/curator

Design Interpretation Hunan people call sweeping graves "hanging mountains". The picture shows that people remember their ancestors through the customs of inserting willows, weeding, sweeping graves and making wine during the Qingming period.

Jie Chen

Chizhou University

Interpretation of ancient poetry design: it rains in the Qingming period, and pedestrians on the road want to break their souls. Cleverly and accurately point out the characteristics and atmosphere of Qingming weather. I hope this poem can be vividly expressed, so that people can have a clearer understanding of Qingming and feel Qingming more intuitively from the picture.

As a traditional Spring Festival in Tomb-Sweeping Day, it is essential to burn paper for ancestor worship. I hope that Qingming can be vividly expressed, so that everyone can feel Qingming more intuitively and feel the traditional culture of China, and the atmosphere and ceremony of Qingming can be combined through experiments.

Chen shuaiwei

Central South University of Forestry and Technology

Designing and interpreting the most important custom in Tomb-Sweeping Day is to sweep the grave. However, China has a history of thousands of years, and countless bones are buried in this land under our feet. Since the Anti-Japanese War, the remains of countless martyrs have not been found, and they have not been paid homage by relatives and the world.

Posters use simple graphics to turn white bones into green hills, showing the clear atmosphere and customs, reminding people to remember those martyrs who did not pay homage to their loved ones in Tomb-Sweeping Day, and not to forget history.

Chen Guoqiang

Visual Communication Major of Qingdao Agricultural University/Student Member of Qingdao FM Designers Alliance/Member of Word Magic Camp, a contracted illustrator in vision china.

On the fifteenth day after the vernal equinox, the bucket refers to Ding, hence the name because it is clear and everything is clear and clear when it is covered. "Qingming is coming, the temperature is rising, and the rain is increasing. It is a good season for spring ploughing and sowing. Therefore, there is a proverb "Before and after Qingming Festival, plant melons and beans". Therefore, Qingming planted rice seedlings in the wheat field. Therefore, in farming culture, the time node of sowing crops is an important folk custom. Show Qingming culture and make posters with a map of sowing farmers composed of seedlings.

outer city wall

Graduate student of Shandong Institute of Arts and Crafts

Qingming, one of the 24 solar terms, is the fifth solar term in spring. During the Qingming period, the atmosphere is clear and everything is alive, which is a good time for spring ploughing and spring planting. The works are cleverly combined into the word Qingming through graphics, accompanied by falling petals, conveying the artistic conception of Tomb-Sweeping Day's vegetation in bud.

Han Baokai

Graduate student of Shandong Institute of Arts and Crafts

Design Interpretation Qingming is the fifth of the 24 solar terms. During the Qingming Festival, everything is clear and the spring rain is continuous. Umbrella is represented by abstract processing as the main graphic. The whole picture presents an atmosphere of "rainy in Qingming Festival".

Luhan

Graduate student of Shandong Institute of Arts and Crafts

The design interpretation of A Hundred Questions at the Age explains: "Everything grows clean and bright at this time. So it is called Qingming. " During the Qingming Festival, the atmosphere was clear and everything appeared, hence the name. Spring rain is as expensive as oil, and there will always be spring rain in Qingming Festival. This work depicts the scene of the spring rain in April, which blends rain waves, oil-paper umbrellas, valleys and villages to make the whole poster quiet. Qingming is both a solar term and a festival, and the overall color of the picture is blue and white, which is more solemn and quiet.

Hu yanjin

Graduate student of Shandong Institute of Arts and Crafts

Interpretation of design: Thousands of strands of green silk meet each other, dancing, smoking, sleeping and raining.

plum

Anyang college

The design deduction takes the word "Tomb-Sweeping Day" as a unique design, and the keynote of black, white and gray expresses the memorial theme. Concise graphic language expresses the theme of Tomb-Sweeping Day.

The theme of Tomb-Sweeping Day's sacrifice is expressed by "fragrance". The color of the picture is soft and even, and the use of gray with low purity gives people a serious and calm feeling. The graphics are concise and clear, and the font design presents the feeling of smoke rising.

Liu Yang

Graduate student of Shanghai Academy of Fine Arts

Design Interpretation Tomb-Sweeping Day, also known as Tomb-Sweeping Day, is a solar term. Everything is clean and full of vitality, and the temperature is rising. The earth presents a beautiful scene of spring, which is a good time for an outing in the suburbs. The overall cheerful spring is a scene of flowers. Tomb-Sweeping Day not only has the theme of sweeping, remembering and remembering, but also has the theme of taking an outing and enjoying the body and mind. The high saturation of green, yellow and pink is an interpretation of this theme.

Qiao Kunpeng

Students of Shandong University of Arts and Crafts

Design Interpretation The overall tone is dark green as the background color, and the elements are green gradient blocks and linear elements. Combining the word "Qingming" with the figure of China Mountain shows Qingming, which shows that people are close to nature, have an outing and enjoy the fun of spring in Qingming.

Tian Yu

Graduate student of Shandong Institute of Arts and Crafts

As the saying goes: "Before and after Qingming, plant melons and beans", Qingming in the solar terms is a good time for spring ploughing and spring planting; Tomb-Sweeping Day in festivals is a traditional day for people to store their feelings. The picture refines and expresses the agricultural activities and folk activities in the Qingming period. Microtus gradually disappeared, farming flourished, paulownia bloomed, willow branches sprouted, and rainbows were seen after the rain. Using the composition method, the overall tone is green and pink with spring.

Tang junxin

taizhou university

There has always been a two-part allegorical saying of Tomb-Sweeping Day in the memory of design interpretation, "Before and after Qingming, plant melons and beans". Tomb-Sweeping Day is closely related to agricultural production. With the arrival of Tomb-Sweeping Day, the temperature rises and the rainfall increases, which is a good time for spring ploughing and sowing. Here, I made this poster with cucumbers that can be sown in Qingming Festival as the main body, peas that can be harvested this season as the element, and some commonly used allegorical sayings as the foil, referring to the practice of acid posters.

Wang Fangfang

Anyang college

Design Interpretation 24 solar terms intuitively presents the festive texture of Tomb-Sweeping Day through Du Mu's poems, such as apricot blossoms, the sound of rain and pedestrians. , is expressed by the combination of text expression and graphics. Tomb-Sweeping Day in the twenty-four solar terms, represented by Tomb-Sweeping Day, abstracted the sun, moon and rain into graphics to present the picture.

Wang Jinghao

huanghe science and technology college

Design Interpretation During the Qingming Festival, it rained in succession, burning incense to worship ancestors, and sweeping graves to remember ancestors. The smoke produced by burning incense sticks is round and round, rising gradually, forming purple smoke. In the context of China, the whole picture creates a vibrant artistic conception, saying goodbye to the old and welcoming the new.

Wang Xiaoran

Graduate student of Shandong Institute of Arts and Crafts

Design Interpretation Qingming ranks fifth among the 24 solar terms, tied with spring breeze and fragrant jiaozi. During the Qingming period, in addition to sweeping graves and hiking, eating youth groups has continued to this day. The poster takes the youth league as the main visual object and points out the theme. Surrounded by elements representing the atmosphere of Tomb-Sweeping Day, the distant mountains and drizzle set off the rainy atmosphere of Tomb-Sweeping Day. The background is echoed by the deformation of the word Qingming, purple and the color of the youth league, emphasizing the outing and the new scene of everything.

Jerry Wang

shandong university of art & design

Design Interpretation Qingming occupies an important position in the 24 solar terms. Everything was born, leaving a bleak winter. People fertilize, weed, play and swing.

Wu mengdie

shandong university of art & design

Tomb-Sweeping Day is an ancient festival of the Chinese nation. It is not only a solemn festival to sweep graves and worship ancestors, but also a happy festival for people to get close to nature, go for an outing and enjoy the fun of spring. With a green tone, the works graphically show people's activities in Tomb-Sweeping Day and the scene of spring. It rains in succession during the Qingming Festival. The works contain rainy days, kites, flowers and trees, birds, swings, rivers and other elements, expressing the vibrant atmosphere of spring.

Yao Aijun

Tianjin university of technology

Design Interpretation During the Qingming Festival, incense was held to worship the ancestors, and the smoke curled up and the fragrance was bright.

Du Xue Jinzi

Member of Jinan University Student Word Magic Camp.

Design Interpretation As soon as Qingming arrives, the temperature will rise, there will be more rain, willows will sprout, and peach blossoms and plum blossoms will bloom. Pear blossoms are getting clearer and clearer. At this time, when many kinds of fruit trees enter the flowering stage, attention should be paid to artificial pollination to improve the fruit setting rate.

Yu Wenjie

Xi 'an Academy of Fine Arts

Design Interpretation Twenty-four solar terms are a seasonal system guiding agricultural production, which contains a long cultural connotation and historical accumulation. Qingming spring grass is green, which is a good time to plant melons, beans, beets and seedlings.

Yu tong

Graduate student of Shanghai University Academy of Fine Arts

Design interpretation "Qingming" has both natural and humanistic connotations. It is not only a solemn festival to sweep graves and worship ancestors, but also a happy festival for people to get close to nature, go for an outing and enjoy the fun of spring. Inspired by the emerald color, the work creates a graphical design with the theme of "Qingming" characters; The combination of image symbols and abstract texture evokes enthusiasm and hope for nature, vitality and vitality, hoping that the epidemic will finally subside and that spring will come.

Zhao Ziyue

Graduate student of Shandong Institute of Arts and Crafts

Design Interpretation During the Qingming Festival, the temperature rises, the spring is full, the weather is fine, and the fields are clear. The picture expresses the phenological changes during the Qingming period in the form of icons, and extracts animal and plant elements such as rhododendrons and voles. Spring breeze melts rain and moistens things silently, azaleas bloom in Qingming Festival, and voles who like shade gradually return to the ground. The colors of this painting are red and blue-green, reflecting the vitality of nature.

zhong jingwen

Graduate student of Shanghai University Academy of Fine Arts

Design Interpretation Through the modeling software, we try to make the texture of Qingming font gradually clear, and decorate it with transparent raindrop patterns, trying to create a different sense of visual collision. The overall poster takes blue-green as the main color, rendering the rainy atmosphere in Tomb-Sweeping Day.

Extended space

In ancient times, Huizhou people used to put bottles on the east side of their wooden tables to symbolize their husbands and mirrors on the west side to symbolize their wives. This is a traditional decoration similar to harp and bell. In A Clear Rain, he lost his lover, but still insisted on putting his home in the usual way of "east bottle and west mirror" to comfort himself. Nothing happened, everything will be as good as before. During the Qingming Festival, he looked at the green combs and rouge used by his lover. Now he sleeps quietly in the corner, as if remembering her joking while dressing. The smile seems to be just around the corner, but it's long gone. Tears welled up in his eyes. It was "I hate not to forget". Let's take a look at Vae's animated MV "On a Clear Rain".

Video source: 咢咢咢

Concluding remarks

Why should I feel sorry for my clean coat being soiled?

It's still sunny, so you can go home.

Spring breeze brings drizzle and distant thoughts.

Send apricot flowers and weeping willows and sincere care

Everything is wonderful.

In this loving Tomb-Sweeping Day.

The special creative team of this year's vernal equinox

Qingming 24 solar terms creative planning

Contributed by: School of Visual Communication Design, Shandong University of Arts and Crafts

Coordinator: Zhang Peiyuan

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Yinhe visual office

Moderator: Xinhuanet client Galaxy Visual Studio.

Academic General Counsel: Pan Lusheng, Cao Wenxuan and Yin Hong.

Chief academic adviser: Xie, Guo Daorong, Yang Zhong.

Planning Editor: Planning Editor Center of Galaxy Visual Office Studio.

Editor's Support: Moral Education Research Center of Beijing Academy of Educational Sciences

Shandong University of Arts and Crafts College of Digital Arts and Media

Shandong University of Arts and Crafts School of Visual Communication Design

Central academy of fine arts huiben creation studio

Luxun Academy of Fine Arts School of Visual Communication Design

China-ASEAN Art College, School of Film and Animation, Chengdu University

Editorial Board: (sorted by surname strokes)

Ma Chi, Grace Wai Wong, Faye, Deng Qiang, Ai Shengying, Ye Xiong, Ye Youtian, Feng Ge, Liu Hong, Wu Guanying, Li Jianping, Yang Dayu, Yu Chunna, Zhang Xun, Zhang Juan, Zhang Qi, Zhang Jinxing, Zhang Peiyuan, Zhang Geming, A Geng, Chen Min, Zhou Zhou.