You can send a short message "0000" to 10086, reply the corresponding service serial number according to the list, and unsubscribe from the value-added service that the customer has ordered. The design concept of Baby Plan is "Move with you and grow together". Launched by China Mobile. According to the expected date of delivery of pregnant women or the date of birth of infants, pregnant women and infants aged 0-6 are provided with targeted and all-round guidance and promotion, including health guidance during pregnancy and early childhood education guidance.