Under normal circumstances, the anchor discount of live broadcast with goods will be more than that of physical stores, but the quality needs to be considered. Before the live broadcast, we used to go shopping on Taobao, search for a keyword, click on the main picture and then go to the details page to buy products. This is such a shopping mode.

But in recent years, with the development of smart phones and the arrival of 5G technology, live broadcast has become popular, especially this year. Live broadcast can make your fans see you more truly, and you can introduce your products in detail in the video. This network is even more alternating, with no sense of distance. Physical stores are more practical than online shopping.

For example, if you buy clothes and pants, you will probably be slaughtered or even buy some fruits and vegetables, and you will bargain. Gay men like me are embarrassed to bargain with others and often suffer. Don't think that the previous physical store can give you a few days' return. If you can launch it, you will have a high profit.

Stores in the "new retail" era are different from traditional stores. Stores are not only sales functions, but also rich experience functions. At the same time, they will be social and educational places, and shops are not only the display of goods, but also the diversified display of goods.