Adidas Group 20 16 1 1 declared bankruptcy with negative assets. The company has no debt, but it has encountered serious credit problems because it can't fulfill its contractual obligations. Therefore, investors can't get relevant information and resources internationally, which makes the company in trouble.
In response to the fierce competition in the market, Adidas closed 2,000 stores in China, laid off staff and cut costs, resulting in a decline in revenue. It is understood that this is the biggest store withdrawal event, which also indicates that this luxury brand is facing difficulties in its business in China. It is reported that the evacuation will lead the company to evacuate about 60% of its 5,000 stores in China market.
Affected by the epidemic, Nike closed all over the world, and there were problems and delays in production, transportation and sales. Nike will not withdraw from the China market, but will make some adjustments to the types of products sold in the China market, which means that it will sell sports products that people use a lot for the needs of the general public.
dependent event
2065 438+02 07 19 It is reported that Adi will close the production capacity of Adidas in China, but the new storage center project of its supply chain in China is in full swing.
On 19, Zhang Ting, director of corporate communications for Adidas Greater China, said that despite the closure of the Suzhou factory, China will continue to maintain its position as the global core resource market for Adidas.
Regarding the previous market rumors, Zhang Ting affirmed that "Suzhou Factory 10 officially closed" and "160 employees were notified of the factory closure in advance in sufficient time, and received compensation far higher than the relevant national standards".
Although frankly speaking, the production cost in China market is rising, international sportswear brands have never stopped the market "Nuggets".
Although Germany is still its largest market, at present, China and Russian market contribute the most to profits. Colin Currie, managing director of Adidas Greater China, once said: "In the next five years, the annual sales of Adidas in China will increase at a rate of 15% to 20%."
The above contents refer to Baidu Encyclopedia-Adidas.