There are many methods and rules for copywriting in friends circle. Here are three simple layout ideas to help you improve the conversion rate and do a good job in the circle of friends.
First, sell yourself:
Personal promotion circle of friends is to sell themselves, not to sell products. First, people believe and recognize you. Only when you are unfamiliar and familiar will you feel trusted and you can transform. Remember, trusting your product doesn't mean trusting you. That's why people don't necessarily ask you to buy the same product at the same price, but find someone else to buy it.
One of the key reasons is that I don't know you, I don't like you and I don't trust you. Sell yourself, the product is by the way, you are the best product. The circle of friends pays attention to building their own personal brand.
Second, display and share products and services.
Remember to show, demonstrate and share the benefits of products and services. There is a difference between showing and selling. Showing and sharing is to let others see that the income is what they want, not to sell. Salespeople tend to resent it.
How to show the demonstration? For example, the actual operation of video shooting, or the combination of copywriting and photo sharing, and the temptation of customer witness. Wait a minute. Customer witness is the best temptation. Wait, don't make a long speech. This is a product promotion, just to let people know.
Third, sales-oriented transaction copy or transaction copy.
Ordinary publicity information is often scattered. It takes a long time to establish complete information and systematic sales transaction copy in the minds of potential customers, so that people can understand the products systematically at one time and produce transformation.
This kind of copy can be done once every three days, so as to ensure that the visitor can easily see the details of your sales transaction, and he will fully understand your product at the right time until the transaction is automatically completed.
Or if you have any consultation, you can send it directly to him, and you can talk about it in writing. You don't have to talk too much, so let the copy work for you. There are many sayings about the circle of friends, and you can also see the results of the above three points.
Selling products is not as good as selling yourself. Selling by yourself only solves the trust link and may only make some people directly transform. After all, some people don't need to know much about the transaction as long as they trust you, and most people don't buy it because of trust, but need to know enough information. At this time, detailed sales transaction copy will promote more transaction transformation.
Let the copywriter work for you!