Generally speaking, when an enterprise establishes its own website, it is impossible to bring customers to the company immediately, and it is impossible to greatly improve the company's performance. After all, the use cost of the website is very low, and it is unrealistic to bring unlimited benefits to the company with little investment.

The effect of the company's website is more similar to the company's own and brand advertisements on newspapers and TV. The investment in establishing a company website is far lower than other advertising methods. Of course, websites and advertisements are two different ways of publicity with different effects.

2. Be able to keep close contact with customers.

Now companies with websites publish all their products, company introductions and service information online, and regularly publish company news information online. After an enterprise builds a website, users and enterprises can communicate anytime and anywhere, regardless of time and space constraints, which directly brings the relationship between enterprises and users closer.

This is beneficial to both enterprises and users, because the rapid and convenient dissemination of network information eliminates the errors in time and space.

3. Be able to establish business network with potential customers.

This is one of the main functions of the company website. The world today is an organic whole. Dealers all over the world are using the convenience of the Internet to find new goods and services because of the lowest cost and high efficiency. As long as they have their own website, anyone in the world who is interested can see the company's products and services.