Since the promulgation of the new advertising law, the violations of commodities have become stricter. For example, some prohibited keywords are not allowed to appear. Once found, the store will be punished accordingly. Many novice sellers may not know much about this. Let's have a look.

(a) all goods are not allowed to use prohibited words in advertising language.

1, national, world-class, top-class, best, first, unique, first, best, accurate, top-class, lowest, lowest, most, cheapest, largest, latest technology, most advanced science, national products, filling domestic gaps, absolutely, exclusively, first, latest, most advanced and first.

2, recommended by the national XXX leaders, recommended by the national XX authorities, exclusively provided by the national XX authorities, and the names of the national and state organs staff are specially provided for publicity;

3, quality exemption, national quality inspection exemption, exemption and other clauses that claim that quality does not need to be tested;

4. Use RMB patterns (except those approved by the central bank);

5. Traditional Chinese characters, using foreign characters alone or using both Chinese and English;

6. Well-known trademarks and well-known trademarks of registered commodities. Use the word "well-known trademark" in all kinds of publicity.

(2) Forbidden words in advertising language of special commodities

1, food

1. 1 ancestral, suppressed, secret and other pseudo-characters;

1.2 exaggerated words such as power, special effects, full effect, powerful effect, miraculous effect, high efficiency, quick effect and miraculous effect;

1.3 prescription, compound prescription, treatment, anti-inflammatory, anti-inflammatory, blood circulation promoting, blood stasis removing, cough relieving, detoxification, curative effect, prevention and treatment, cancer prevention, cancer prevention, tumor, heightening, intelligence improving, names of various diseases, etc. Expressing or implying the therapeutic effect;

1.4 vulgar or feudal superstitious words such as Shen Dan and immortals.

2. Cosmetics

2. 1 Absolute terms such as special effect, full effect, powerful effect, miraculous effect, high efficiency, quick-acting, miraculous effect and super strength;

2.2 False meanings such as pure natural, skin changing and wrinkle removing;

2.3 medical terms such as prescription, prescription, medicine, medicine, medical treatment, cure, treatment, stretch marks, and names of various skin diseases;

2.4 Antibacterial, bacteriostatic, sterilization, antibacterial, anti-inflammatory, anti-inflammatory, blood circulation promoting, detoxification, antiallergic, antiallergic, desensitizing and freckle removing,

Scar removal, hair growth, hair growth prevention, liposuction, slimming, face-lifting, leg-lifting and other words that express or imply medical functions and effects.

(3) Forbidden words in the advertising language of special commodities

3. Drugs and medical devices

3. 1 Commitment clauses such as safety, no toxic and side effects, invalid refund, no dependence and insurance company underwriting;

3.2 Provisions on household necessities, hot selling, snapping up and trial use;

3.3 Expression or description of sexual organs;

3.4 Take children as the object of appeal and introduce medical devices in the name of children.

The above are forbidden sensitive words compiled by Bian Xiao. Dear friends, you must pay attention when drafting the title or detailed description of Taobao Baby. Don't use these illegal keywords. Once it is found out by the mall, it will not be worth the loss.