First, the short literary supplement shortens the reading time, simplifies the reading process and reduces the fatigue and difficulty of reading.
Literary works in books and periodicals are usually long in length, and the content plot or relationship between characters is relatively complicated, which makes the process of reading literary works in books and periodicals relatively complicated, and the reading time is usually long and continuous, which is easy to cause visual and psychological fatigue. However, every article in the newspaper supplement format is short and pithy, separated by large-size titles and column names. This concise and clear style greatly shortens the time required for readers to read. The study of visual physiology shows that "the most common form of eye movement is saccade-that is, the short and rapid beating of our eyes moving from one fixed point to another." ..... Reading speed depends on the width covered by jumping between two fixed points and the time it takes to jump from one fixed point to the next. "The column type of newspaper supplement makes the readers' jumping distance shorter than that of books and periodicals with one line at the end, thus shortening the reading time, effectively slowing down the reading fatigue, and enabling readers to quickly interpret the meaning of the text in a short time and gain reading pleasure.
Due to the frequent circulation cycle of newspapers, the timeliness is very strong. In addition, newspapers are cheap, and almost every newspaper has a supplement. There are a large number of literary works in each supplement, which may lead to the proliferation of literary books, too fast, too frequent and too cheap. To some extent, it weakens the elegance and scarcity of traditional literary works and brings some mediocrity. Moreover, due to the large amount of manuscripts used in supplements and insufficient preparation time, many authors of serial novels can only "write and publish now", and it is difficult to make more polishing and revision, which makes the quality of supplements uneven and sometimes difficult to cover up the traces of shoddy work. Therefore, readers may not be willing to appreciate it too seriously and carefully, but only as a "one-off" literary consumption, which is a "ready-to-eat and discard" reading attitude.
Secondly, the serial works with frequent supplements and strong stories make readers read temporarily and superficially every time, or only extract stories that can bring the greatest pleasure to reading, which reduces the difficulty of reading and makes it easier to attract readers with low educational level.
Due to the limitation of the length of each issue, most of the long serial novels in the supplement are short, and the information provided is limited, and the time interval of each issue is also short, which leads to the reader's interpretation of the meaning of each unit text is temporary, superficial, uncertain, and even temporary or delayed, thus creating an "inertia" in reading comprehension. Because the interpretation meaning of the latter unit text will be added immediately, the original interpretation result may be modified, updated or even overwritten immediately, making the final interpretation fallacious or futile. Therefore, the explanation of each unit need not be too careful and thorough. This interpretation is an open structure and psychological state, with randomness, variability and follow-up. Moreover, after the interpretation of each unit, there is no need to leave too much memory of the content plot, or just short-term memory. Because the text of each unit is mostly a relatively independent and complete individual, it provides enough story, so that readers are still interested in reading the story of the new unit even if they forget the plot of the last part or don't read the above content at all, without having to mobilize and synthesize too much reading memory of the previous unit, and they can obtain effective interpretation significance. Therefore, the reader's reading of each unit may only be regarded as a selective browsing, and the purpose of reading is only to absorb the stories that can bring the greatest pleasure to reading, so you don't have to fully use your brain to think and remember too much, and the reading process becomes simple and direct. Therefore, the serial novels of the supplement are more suitable for ordinary people with low education level and make them easy to read.
Third, in today's market-oriented newspaper, the supplement also bears an unshirkable responsibility. Therefore, high-yield and frequent supplement literature (serial novels) is also a kind of "literary commodity".
It is an inevitable trend of social development for China media to go to the market. In the process of newspaper going to the market, the supplement also bears an unshirkable responsibility. Therefore, literary works in supplements also shoulder the responsibility of winning more readers, especially serial novels, which need to add some suspense elements to attract and maintain more readers for a long time and achieve the purpose of promotion. This makes the novel reading of the supplement become an image thinking process related to curiosity, which needs to arouse readers' appetite in the virtual space of literary imagination and make them constantly want to know the story behind. The stable and high-density distribution frequency of newspapers makes the literary works in supplements not only cultivate people's sentiments, but also make them have the function of relieving, reconciling and relieving various depressed emotions generated by readers in real life to a certain extent. If we get into the habit of reading newspaper supplements, people can get fixed spiritual sustenance and entertainment from hard and mechanical daily life, and effectively get rid of loneliness or boredom.
Fourth, various ideologies permeate the literary works of newspaper supplements. The concept of "literature carries Tao" has influenced many writers and produced many immortal works, but at the same time it has also affected the leisure and entertainment function of literary works. We should properly handle the relationship between literature and art publicity and education and the interest of newspaper supplements.
In China's literary tradition, there has always been the concept of "writing carries Tao". Liang Qichao's "On the Relationship between Novels and Group Governance" published in New Fiction magazine argues that novels can influence the audience, produce the functions of "sucking", "soaking", "stabbing" and "lifting", and realize "the people of a new country". This thought has influenced generations of progressive intellectuals, including newspaper writers and editors. These people care about the fate of the motherland and the sufferings of the people and have created many immortal works. In modern times, China was poor and weak, and was bullied by foreign powers, which made literature duty-bound to undertake the task and responsibility of "enlightening the masses". As a result, the literary works in the supplements of modern newspapers in China are generally not pure literature, but some "enlightenment" literary works containing political ideology. However, in modern society, the pace of people's life is gradually accelerating, and it is very normal for people to pursue some leisure and entertainment after intense work, which is also social progress in a sense. Moreover, supplement, as a style with image description as the main part, is not as instructive as news. However, leisure and entertainment should be unified with literature. Although leisure and entertainment may not have much sense of history and social content, healthy leisure and entertainment has a subtle positive effect on cultivating people's mind, body and mind and cultivating people's aesthetic feeling. Therefore, we should advocate the organic unity of positive ideological content and relaxed entertainment forms to meet the needs of readers of different levels and aesthetic tastes to the maximum extent.
Fifth, when literary reading supplements become an indispensable living habit, readers' spare time will be occupied to a certain extent. Therefore, the supplement of the party newspaper has more important "entertainment" significance for readers, and the supplement should be made into an oasis with elegant cultural taste.
Literary reading supplement can also be regarded as a way to occupy readers' spare time. After readers form the habit of reading newspaper supplements, their limited literary reading time is occupied by supplements, and at the same time, a large part of their daily leisure time is consumed. This greatly reduces their time for other social activities. In this way, readers' excessive energy may be effectively eliminated, and readers' behaviors are mostly regulated in supplement reading, which is helpful to stabilize social order. The supplement of the party newspaper is the extension and deepening of the periodical, which has distinct stand, viewpoint and characteristics of the times. To a certain extent, the supplement of the Party newspaper has a deeper, more lasting and more subtle influence, and its "smooth and silent" communication mode is more acceptable to readers. Therefore, the supplement of the party newspaper should adapt to the changes of readers' needs, social needs and fashion reading needs in the new era. Do a good job in the supplement of the new era, at least a few points. First, update ideas, establish their own accurate positioning, and develop themselves in the pursuit of innovation, change and beauty; Second, it is necessary to strengthen planning, catch hot spots, improve the news value of literature while paying attention to the literariness of news, and take major hot issues and hot issues of concern to the masses as the basic points for discussing issues in the supplement; Thirdly, it is necessary to strengthen the information capacity and ideological implication of the supplement, not only to provide people with romantic entertainment, but also to give them ideological enlightenment and aesthetic enjoyment; Fourth, while maintaining the cultural character of traditional supplements, we should enhance the entertainment function of supplements and work hard to look good and practical; Fifth, we should reduce bubbles, avoid impetuousness, edit supplements cautiously and quietly in the noisy social life, and do our best to leave aesthetic green space for wider readers.