1. Promotional poster is an eye-catching advertising form, and a good poster can attract audience buyers into the store.
2, can vividly convey our product information and various promotional activities, is a necessary prescription for discounts, promotions, postage, spikes, etc.
How to make supermarket promotional posters 6. 18 will be launched soon. No matter shopping malls or online stores, some promotional labels will be designed to attract people's attention. The label not only indicates the name, specification, model, original price, etc. The goods, but also indicate the activity price, in order to promote consumption. So, how to make this promotional label in barcode printing software? Next, let's take a look at the specific operation steps:
1. Set the label background color.
Click the "Document Settings" button in the toolbar above the barcode printing software to open the document settings dialog box. In Document Settings-Canvas, set the background color and check the print background, and then click OK.
2. Set up promotional labels
rice
part
1). Click the button "Draw rectangle with rounded corners" on the left side of the software to draw a rectangular box on the canvas, double-click the rectangular box, set the fill type to "solid color" and the background color to "red" in the graphic properties-Basic, and click OK.
2) Click "Insert" on the left side of the software.
Bitmap picture
Button, draw a bitmap object on the canvas, double-click the bitmap, click the+button in Graphic Properties-Data Source, select Manual Input as the data object type, click Browse in the lower left corner, and select the picture to be inserted-Open Edit-OK.
3) Click the "Entity A" button on the left side of the software to draw an ordinary text object on the canvas, double-click the ordinary text, click the "Modify" button in the graphic properties-data source to delete the default data, manually enter the information to be added in the status box below, and click Add.
In the text, set the color to white, and then click OK.
4) Click the "Solid A" button on the left to draw ordinary text on the canvas, double-click the ordinary text, click the "Modify" button in the graphic properties-data source to delete the default data, manually enter the information to be added in the status box below, and click Edit.
In Basic, set the fill type to "solid color" and the background color to white. Set the alignment under the text window, such as left alignment, right alignment, center alignment, etc. ). Take center alignment as an example.
3. Set the main contents of the promotional product label.
First, refer to step 2- 1), draw a rectangular box, and set the fill type as solid, the background color as white, the line thickness as 0, and the rounded corners as 2 in "Graphic Properties-Data Source", as shown in the figure:
Secondly, ordinary text objects are used in the white rectangular box to add commodity attributes: commodity name, model, specification, original price and activity price. The drawing method of ordinary characters is as shown in 2-3), which will not be described here.
To draw a line, click the "Line Segment" button on the left side of the software, and hold down the shift key to draw a line on the canvas, as shown:
4. Set the activity price filling position
Click the "Drawing" button in the toolbar above the software, select "Vector Text" from the drawing drop-down list, draw vector text in the rectangular box, double-click the vector text, set the font type as Haettenschweiler and the font size as No.26 in the "Graphics Properties-Text" window, and then click "Modify" in the "Data Source" to delete the default data. In the status box below, click Manual.
In Basic, the filling background color is white and the thickness is 0.2. Click OK.
After setting, you can click the "Print Preview" button in the toolbar above the software to see the preview effect. If there is no problem with the preview, you can connect a printer to print.
How to design a poster for opening a shop to be more attractive? In the era of mobile internet, the speed of information dissemination is getting faster and faster, and everyone receives dozens of times as much information every day. Brush Tik Tok, look at pictures, and every APP page is vying for users' attention.
In the era of looking at Yan value, can your poster attract customers' attention for one second? Poster design should not only go online, but also attract users. At the same time, you will get your theme content, poster promotion content and direct purchase or inquiry method in the next second.
So how to design it? The following seven points need more attention in the design process.
1, with prominent theme
Many posters, at first glance, don't know what to sell. Slogans such as "worry, labor and money" are really attractive, but these six words are too popular, so you should show your identity to users before these six words. Are you a supermarket? Design studio? Clothing store? Or a restaurant. Users can only know the value of "worry-free, labor-saving and money-saving" brought by choosing you if they know their identity clearly.
Promotional posters should specify the theme of the event, such as "buy one get one free when opening". Although this theme looks ordinary and bad, the more straightforward the expression is and the lower the reading cost is, the more people are willing to read it.
What businesses need is accurate traffic, isn't it? Therefore, accurate traffic starts with accurate poster promotion design.
2. The project service is clear.
The publicity theme has been determined, so is the project service clear enough? Each theme actually has corresponding picture material, such as the poster above; Summer corresponds to refreshing blue, and the poster of real estate is combined with the atmospheric residential building; The wealth management fund takes golden yellow+gold coins+professionals as a symbol of wealth; Taekwondo enrollment poster is based on China ink painting style, with corresponding service process photos on the back, which is more simple and straightforward.
The service content of each project is very accurate, so people can think of the corresponding project when they look at the picture, and the text of the explanation makes the poster more vivid.
3. There are visual project details.
Visual project details, not only like a single page of Taekwondo, but also the course description, main features, project details and so on.
After determining the theme, put the corresponding pictures, materials and colors to make the style and theme of the whole poster more compatible.
4. Copywriting is a pain point
Copywriting is more important than design skills, and a good copy can make the whole poster vivid. Some copywriting triggers actions, some copywriting tells users how to buy, and some copywriting hurts users, making them want to act when they see it, and they feel cheated if they don't buy it.
KEEP's classic short story "Self-discipline gives me freedom", as well as a long copy, grasps the key expression and makes users what you see is what you get.
5. Endorsement of trust
A good poster has a theme, a copy and material. If there is a corresponding endorsement of trust, it can also be put up. For example, "200 1 start" is a kind of trust endorsement related to the start year; Focus on the field of logo for more than ten years, more than 800 chain stores nationwide, with a sales volume of 6,543.8+0,000 copies a year. These are all good endorsements of trust.
Trust endorsement+copywriting expression adds trust to the whole poster.
6. Contact information; Address+Phone+WeChat QR code
Many people's posters are well designed with beautiful pictures and colors, but there is no specific address, contact number and WeChat QR code, which are all elements that must be added in poster design.
Some people put the QR code very small for the so-called beauty, which is called beauty. It's not easy to spread. Nowadays, many people distribute posters in the circle of friends, instead of using the traditional single page, and send them to 100 people with one click, which will soon reach thousands of people. But how many people can open the poster? Do you know how many people are interested after opening it?
If they are interested and scan the code, but forget to download the original picture, will they give up scanning the code because of this action? This is worth pondering.
Therefore, the QR code should not pursue the so-called beauty, but should be extremely small. Whether it is the receiving code or the WeChat QR code, it should be enlarged, so that users can scan the code for details without downloading.
7, high-definition images without watermark
With the development of science and technology, the threshold of poster design is getting lower and lower. Many non-professional poster designers can also make success through some apps, such as Maker Sticker, MAKA, WeChat commercial watermark camera, picture itching, picture monster and so on.
But some apps don't buy members, and there will be watermarks. We should pay attention to this point, because spread on the Internet, the picture is the signboard of a shop, and a poster with watermark or unclear picture also lowers the grade of the shop.
If there are many posters to be made every month, it is suggested that you can choose an APP to buy annual membership and directly make high-definition seamless posters.
Similarly, the design styles in these apps are also worthy of reference for beginners in poster design. Similarly, petal net, parcel net and remittance net can also be used as design reference.