The joining fee of postpartum rehabilitation center ranges from tens of thousands to hundreds of thousands or millions. Mainly because of the choice of brand, the size of the store, the degree of decoration, the staffing in the store and the consumption level of the city.
Note: The working capital is calculated as (salary/month+rent/month) *3 months, excluding the cost.
Second, the postpartum rehabilitation center operation plan
1, marketing mode:
① Conference marketing: through various channels (such as soft text, hard text, DM, Internet, WeChat, etc. ), attract expectant mothers to the Confucius Institute for Prenatal Education, where obstetricians and gynecologists will give lectures and expectant mothers can ask questions on the spot. After the lecture, lead expectant mothers and their families to visit the Confucius Center to follow up the signing of the bill. (Note: The signing-in ceremony can promote the attendance of expectant mothers or their families, and cooperative businesses can provide gifts).
② Channel marketing: Cooperate with high-end centers, maternal and child service stores, office property companies, banks, mobile or China Unicom, baby photography, insurance companies and other companies to distribute promotional materials or issue cards, improve brand image and social influence, and let expectant mothers come to the store. (Note: Advertising can be replaced by exchange).
(3) Holiday marketing: Use holidays (Mother's Day, Father's Day, National Day, etc. ) Do activities in the street for the stunt, carry out health education, distribute popular science materials and publicity materials, so as to expand the influence of the center and enhance the brand image.
④ Media marketing: Do a good job in the marketing of print media, online media, etc., and quickly and widely enhance the social awareness of the center (note: SEO, SEM, WeChat Focus, group purchase).
⑤ Experiential marketing: Let expectant mothers experience in Confucius Center through various channels. During the experience, doctors, nurses and caregivers will provide all-round and three-dimensional services, so that expectant mothers who come to the Confucius Center can spend money at the Confucius Center.
2. Promotion plan:
① Overall promotion planning
Internal management: follow the people-oriented service model and improve service quality.
External market: integrating public relations and activities.
② Team promotion tasks:
A. The promotion plan of Confucius Center, and the production of advertisements and promotional materials inside and outside the Center.
B, the relationship outside the center of the month is integrated and implemented, and the industry is integrated and introduced.
③ Promotion principle:
Measure efforts by performance and ensure work by time.
Only when the postpartum rehabilitation center actively uses colorful preferential activities to truly make consumers feel the benefits and effects can it attract customers and make the postpartum rehabilitation center invincible in the competition. In order to strengthen the publicity of postpartum rehabilitation centers and attract more customers, postpartum rehabilitation centers should first increase the investment in advertising. The postpartum rehabilitation center should choose more effective advertising media, such as TV channels, fashion magazines and the Internet, which is what pregnant mothers are most concerned about. In addition to distributing leaflets around the postpartum rehabilitation center, you can also send preferential information directly to the target customers, or carry out relevant publicity in some communities, which can greatly strengthen the publicity.
In short, it is very helpful for the development of postpartum rehabilitation centers to highlight the integrity, emotion, universality and festivals of publicity and promotion in the operation process. Postpartum rehabilitation centers should be good at using every opportunity to publicize and do the most efficient things in the most effective way. At the same time, in the process of publicity, postpartum rehabilitation centers need to lock in old customers, develop new customers at the same time, and impress every door-to-door customer with honest and caring service.