From now on, broadcasters involved in broadcasting illegal advertisements should list the advertising companies and advertisers involved in this notice in the rectification report and provide relevant contracts. The administrative department of press, publication, radio, film and television will hand it over to relevant departments for handling according to relevant regulations.
Recently, the General Administration found that some TV stations broadcast advertisements such as "Miao Yi Xianke Fang Chuan" and "Fashion Healthy Fat-reducing and Slimming Soup", which were released in disguised form and beyond the time limit, violating the Administrative Measures for Broadcasting of Radio and Television Advertisements, the Notice on Further Strengthening the Management of Broadcasting TV Shopping Short Films on Satellite TV Channels and the Notice on Further Strengthening the Management of Broadcasting of Medical and Health Programs and Medical Advertisements. The specific situation is:
1. Promote "Miao Yixian can be Fang Chuan", "Tangtong 50 Clear Sugar Poison", "Famous Doctor Yangshengtianxuelian", "Miao Yi Healthy Miao Huizu Ding Fangchuan", "Yao Wang Baodian Camus Huogu Prescription", "Mongolian Medicine Legend Mongolian Medicine Heart and Brain Prescription", "Sleeping Dinner", "Sleeping Dinner" Healthy One-Stop Cells and National Cerebral Palsy. The advertisements for products or services of Qimen Suquan Pill, Pressure-stabilizing Bao Acupoint Foot Sticker, Xinle Fertility Hair-nourishing Ginseng Prescription, such as Dr. Tang's Far Infrared Sticker, People's Topic Chen's Donkey Skin Spot-removing Cream, Shangri-La Plateau Royal Honey, Yi Medicine Legend Yi People's Hypoglycemic Prescription, Beautiful Love Sharing, Suyan Beauty Liquid, Entering Yunnan Pine Pollen, and Tang Black Slurry Nourishing Black Dew, all have a length of 65,438+00.
At the same time, the above-mentioned advertisements also have illegal problems such as being released in disguised form in the form of programs or broadcast in the form of TV shopping videos, exaggerating and exaggerating publicity, and using the images of doctors, experts, patients and public figures as proof of curative effect.
Two, the promotion of "Peru Maca power pants" medical and health care products advertising, which is prohibited by the General Administration of promotional products advertising.
Advertisements for health care products such as "fashionable and healthy slimming soup", "moxibustion for keeping fit", "Doctor Fan 1 slimming soup", "Chen's ice and fire moxibustion for slimming and beautifying", "navel moxibustion for losing weight", "eating beans for nourishing the stomach" and "extremely belly-melting moxibustion" are products for promoting weight loss.
Third, the TV shopping short film advertisement for promoting the collection "Silk Road Festival Jade Seal" seriously exceeds the standard, which violates the rule that each TV shopping short film advertisement should not exceed 3 minutes, and there are illegal problems such as exaggerating propaganda and misleading consumption.