When we enter the era of network celebrity economy with video production as the mainstay, content production is more professional than graphic era, and social media brokerage companies emerge as the times require. In the market, professional brokerage companies are needed to help personal network celebrities carry out a series of commercial realization such as more professional content editing and image packaging. In this process, it is not easy to rely on an online celebrity to fight alone. At the same time, a single network celebrity taking over the business is like guerrilla warfare, and it is impossible to achieve a sustainable liquidation model. The specialized operation of brokerage companies is helpful to prolong the life cycle of online celebrities.