Trend 1: The customer base keeps expanding, showing an explosive growth trend.
The trend of global medical beauty development coincides with the right time, while the United States, South Korea and Taiwan Province Province, three relatively good medical beauty developing countries, have entered a period of slow growth. As the third largest plastic surgery country in the world, China will have a greater development trend. With the continuous development of the cosmetic and plastic surgery industry, the expansion of the target population is first reflected in the age: the age range has expanded.
In the past, the customers in the medical and beauty industry were mainly consumers aged 35 to 45, but now the main customers in the medical and beauty industry are between 20 and 55. At present, the post-80s and post-90s groups, the main force of plastic surgery consumption in China, are relatively open-minded. Secondly, this is also reflected in gender: the main customers are still women, but the number of male customers has increased significantly.
Trend 2: Sustainability of cosmetics and plastics industries.
With the gradual standardization of the beauty market and the maturity of professional technology, consumers' demand for beauty will be on the rise, and the market prospect is still quite broad. According to relevant data, in recent years, the output value of the beauty industry is significantly higher than the growth rate of the national GDP. It is estimated that the output value of the beauty industry will double in the next few years. When plastic surgery institutions expand, because plastic surgery also spans two major industries, medical services and consumer goods, it has a strong horizontal and vertical extension space, and the risk and difficulty of transformation will not be too great.
Trend 3: Medical beauty consumption and micro-plastic surgery occupy the main market of medical beauty.
With the arrival of rational consumption, micro-plastic surgery is gradually welcomed by customers. In the past, plastic surgery was characterized by large amount of surgery, long period and slow recovery. Micro-plastic surgery, which takes laser and injection as the main means, just makes up for the deficiency of traditional plastic surgery and quickly dispels people's safety concerns about "moving the knife". Micro-plastic surgery is developing towards daily normalization.
Trend 4: Beauty customers tend to consume rationally.
With the deepening of customers' understanding of beauty knowledge, the beauty industry is becoming more and more standardized. In the past, the space for blind consumption and speculation in the industry will become smaller and smaller, and the beauty industry that makes quick money will gradually be eliminated. Refer to "2065 438+04-2065 438+08 China Beauty Salon Industry Operation Trend Analysis and Investment Potential Report" issued by China Lecture Hall.