So, what marketing channels does the whole network marketing include?
The whole network marketing is divided into three categories according to time and development stage: traditional marketing, network marketing and mobile marketing.
Advantages of whole network marketing: enhancing brand image, promoting overall sales, solving offline sales bottlenecks and improving the system.
Why should enterprises do network-wide marketing?
Enhance brand image: With the increase of online shoppers, official website, search engine snapshots, online flagship stores, distribution stores and business stores are all important windows for enterprises to display to the outside world.
Standardize the sales market: The construction of the official mall can standardize the problems of chaotic prices and questionable quality of many products in Taobao retail market.
1. Promote overall sales: Online retailing has great market potential. Night is not as good as morning, it is better to go online on a large scale.
2. Solve the bottleneck of offline sales: there is no conflict between online and offline. If used properly, it can solve various offline sales problems, such as inventory sales.
3. Improve the customer service system: With the increase of online shoppers, in addition to traditional telephone customer service, customers can be better served through the Internet.
4. Sort out the distribution channels: the construction of the official mall can further establish its own formal distribution channels.
5, the threshold of the whole network marketing
Whole network marketing coverage
(1), search engines, Baidu, 360, sogou, Soso, etc.
(2) Social networks, Weibo, WeChat, blogs, forums, etc.
(3) E-commerce, Taobao, Paipai, JD.COM, etc.
(4), portal media, Tencent, Sina, Netease, etc.
(5), information platform, classified information, yellow pages, encyclopedia, library, etc.
(6), video platform, Tudou, Youku, Sohu, etc.
(7) Share shopping, beautiful talk, mushroom street, petal net, etc.
(8) B2B platform, Alibaba, HC, etc.
(9), advertising, websites, software, electronic magazines,
(10), word-of-mouth marketing, activity topic, advertising slogan, brand story,
(1 1), member management, customer analysis, customer return visit,
(12), instant chat, QQ group, YY, etc.
(13), Internet hype, pushing hand planning, positive and negative effects,
1, web search
According to the characteristics of industries, regions and products, we plan keywords as a whole, study the popularity and relevance of keywords, get a higher ranking order in the results pages of search engines, and increase the number of corporate websites included by the seven major search engines. Baidu, sogou, Soso, Google and 360 searches are timely and well displayed, so that customers can find corporate information conveniently and quickly when looking for related products in search engines.
2. Social networking
After 2008, the development of social networks attracted people's attention. As of April 20 13, more than half of China netizens exchanged and shared information through social networks, which has become a web2.0 service with the widest user coverage, the greatest communication influence and the highest commercial value. The huge development potential of social networks was once valued by major venture capital institutions at home and abroad, and they injected capital in succession. At the same time, with the increasing number of social network users, investors, advertisers, program developers and other stakeholders are paying more and more attention to social networking sites. The upsurge of social network in China is surging, which has built a huge network society and brought unlimited business opportunities. Its profit model has gradually become more and more successful, and its profitability has gradually improved.
3. E-commerce
China's e-commerce industry is developing rapidly, and the scale of the industry is expanding rapidly, and e-commerce information, transactions and technologies are constantly emerging. In 20 10, the transaction volume of e-commerce in China reached 4.5 trillion yuan, up 22% year-on-year. 20 1 1 year, the total amount of e-commerce transactions in China reached a new high, reaching 5.88 trillion yuan, of which the e-commerce transactions of SMEs reached 3.2 1 trillion yuan.
4. Portal media
News marketing means that enterprises use newsworthy events to plan and organize various activities in a planned way under the premise of being true and not damaging the public interests, so as to create "news hotspots" and attract the attention of the media and the public, thereby improving social visibility, shaping a good image of enterprises and ultimately promoting product sales.
5. Information platform
In 2003, the total revenue of classified advertisements on the Internet was US$ 6,543.8+US$ 24 million, and Yi Bei's own goods traded on the Internet amounted to US$ 24 billion. Without economists' estimation, we all know that without Craigslist and Yi Bei, the classified advertising revenue of the newspaper industry would definitely exceed this figure. With the rapid development of the Internet, various classified information websites have mushroomed, and the website with the highest classified information is the network yellow pages all over the country. With the progress of Internet technology, different forms of classified information websites have sprung up.
6. Video platform
Media channels have undergone changes such as newspapers, radio, television, internet and self-media. Video producers have also moved from the original TV stations and professionals, film and television production companies and advertising companies to the general public. Shooting equipment can be completed by mobile phone, DV, camera, etc. Post-production can be edited by ordinary computers and civil software. The threshold of video marketing is getting lower and lower!
7.B2B platform
Global B2B e-commerce transactions have always occupied a dominant position, showing a sustained and rapid development trend since 2002. In 2007, the global B2B transaction volume reached 8.3 trillion US dollars, and reached 13 trillion US dollars in 20 10, an increase of more than 50% over 2007. In 2007, the B2B e-commerce transaction volume in China was 654.38+0.25 trillion yuan, and in 2065.438+00, the B2B e-commerce transaction volume reached 3.8 trillion yuan, accounting for 80% of the whole e-commerce transaction volume, which shows how huge the B2B market is.
8. Word of mouth marketing
Word-of-mouth optimization deduces the perfect combination of word-of-mouth marketing and search engine optimization. It uses the ranking advantage of communication platform in search engine to optimize the ranking of popular keywords, so that word-of-mouth information can stand out from many information when searching for keywords and get a good ranking on the home page, which expands the word-of-mouth source of sharing platform.
9. Member management
With the development of IT technology, especially the popularity of Internet, membership marketing is becoming an inevitable choice for enterprises. Whoever establishes the membership marketing system first will be in an advantage in the fierce competition.
10, instant chat
QQ, which is used by almost 90% netizens in China, is an IM tool, but the correct promotion method may be unknown to many friends. But everyone should know about QQ promotion, and I believe there are not a few friends who promote QQ in this way. This promotion method can be said to be the lowest cost and relatively simple operation.
The above are the methods and skills of 10, which are summarized by the whole network. I hope to help you. If you need to know more about this, please pay attention to the whole network.