Method 1: Full name combination method This is by far the most common and practical LOGO design method, representing Taobao and Tmall. The advantage of designing enterprise LOGO directly with brand name is that after the LOGO is released, it can directly strengthen consumers' cognition of the brand and let consumers remember your LOGO and brand quickly. At the same time, directly using the brand name as LOGO can also avoid many troubles such as duplication and infringement.

Method 2: Element substitution method

This LOGO design is very common in traditional brands. Modern enterprises and companies are not good at changing elements. When they design their own logo, they change their brand into another * * * element, so that their brand can also be associated with this element. Through the combination of symbol elements, graphics and name fonts, this design makes people feel tough and energetic, which is more suitable for male brands.

Methods: Cultural integration method.

This logo design method is often used in enterprises or companies with obvious regional cultural characteristics, such as tourism companies and cultural companies. This kind of logo has the characteristics of personality and humanistic thought, which plays a very good role in improving brand tonality.

4. Symbolic expression.

This logo design method mainly adopts some media technologies related to content, such as graphics, elements or colors. The creativity of the media expresses abstract connotations in concrete ways. The common LOGO is Unilever, and a U is all symbolic. However, designing a LOGO like this requires understanding, classifying, summarizing and summarizing the meaning behind the brand. In this way, representative symbol elements can be extracted and signs can be designed.

Method 5: Color matching

This LOGO design method is widely used in the Internet field, and has a certain sense of modernity and visual impact, mainly because Internet people are younger, so they prefer the LOGO with strong visual impact. The design of this LOGO needs strong aesthetic ability and color matching ability. At the same time, because LOGO is modern, it needs more abstract things to replace corporate brands, so that LOGO can convey the artistic conception and tone of corporate brands.

How to make simple signs with photoshop?

Photoshop, abbreviated as PS, is an image processing software developed and published by AdobeSystems. Photoshop mainly deals with digital images composed of pixels. With its numerous editing and drawing tools, it is convenient to make various simple signs. Taking Photoshopcc2 10 14 software as an example, the method of making a simple Apple logo is:

1, open ps software, "File-New", create a new white background file with 454*340 pixels and a resolution of 72dpi, and create a new layer;

2. Open the pen tool and draw an Apple logo path;

3. Open the "Path Panel", convert the path into a selection, "Edit-Fill", and fill it with your favorite color;

4. Open the "Oval Box Selection Tool", draw an oval selection, click "Cross Selection", draw an oval selection with the same size, draw apple leaves, fill them with your favorite colors, and use ctrl+t to adjust the size and position;

5. Merge layers, double-click to bring up Layer Style, and set Bevel and Relief and Projection.

5. Select the background layer, open the gradient tool, set the gradient color, and pull a linear gradient on the background layer.

How to do PS logo?

The steps of ps making enterprise LOGO are as follows:

1. Open PS to create a new blank layer, then click "New Layer 1" under the layer panel, and drag an elliptical selection in the layer 1 with the elliptical marquee tool, as shown below.

2. Click the "Gradient Tool" and drag it from the upper left corner to the lower right corner of the selection to fill in the gradient color, as shown below.

3. Double-click "Layer 1" to pop up "Layer Style", check "Projection" and set the distance and size to "5 pixels".

4. hold down ctrl+ mouse and click the thumbnail of layer 1 to bring up the elliptical selection, then click select > transform selection to transform the selection, then click the gradient tool to set the foreground and background colors to "dark blue" and "light blue", and drag the mouse from top to bottom to fill the selection with gradient colors.

5. Double-click "Layer 2" to pop up "Layer Style", check "Inner Shadow" and set the distance to "2 pixels".

6. Create a new Layer 3. Find the "Horizontal Text layer mask Tool" in the toolbar, then enter the letter "R" in the layer, set the appropriate font size, click the "Rectangular Box Selection Tool", and combine the Alt key to cut the text selection. Finally, press ctrl+ ENTER to convert the selection into a "path".

7. Use the pen tool to adjust the path, then press ctrl+ ENTER to create the selection, click the gradient tool to change the gradient color to "gray-white-gray" gradient fill, and then press ctrl+d to cancel the selection.

8. Double-click Layer 3 to pop up "layer mask". Check the projection, set the distance to 2 pixels, and then click OK.

9. Finally, add the elements your company needs, such as the following figure, and you can make it.

How does Ps make logo patterns?

Tools:

PhotoshopCS6

Method:

1. Open PS software and create a new canvas with a white background of 600x60072px.

2. After that, you can add content with a pen or a text tool, as shown in the figure.

3. After establishing the path with the pen tool, press Ctrl+Enter on the keyboard to switch to the selection.

4. After that, set the foreground color to red and fill it.

5. In addition, you can use the gradient tool to fill the color.

note:

When designing LOGO, individuals should have clear ideas, so as to make beautiful works.

How to make text logo with PS?

1. Create a new document

2. Use the text tool to enter text.

3. Right-click the text layer and select Create Working Path.

4. Select the path selection tool (or direct selection tool) to deform the text.

5, according to the creativity of the topic, and then carry out other operations, such as drawing graphics, and then deforming the graphics. This is not a fixed practice, it changes according to creativity.

How does PS make a seal logo?

Using PS to make a LOGO with seal effect is:

1, open ps software, "File-New", create a new white background file with appropriate size, and create a new layer;

2. Use the rectangular marquee tool to draw a square (hold down the shift key) selection, and use the red stroke "Edit-Stroke";

3. Select "Text Tool", select the font, size and color, affix the required seal name, adjust the size and position with ctrl+t, and rasterize the text;

4. Merge the layers and select "Filter-Pixelization-Copperplate Engraving" to realize the seal;

5. Select "Magic wand tool", click the black spot of the seal, "Edit-Clear", "Deselect", CTRL+J;

6. Select "Filter-Blur-Gaussian Blur" to affect the seal again;

7. Close the small eyes in front of the background layer and select "File-Save as" png format picture, and the logo with seal effect will be completed.