1. Target customers for micro-tasks (such as watching news, listening to songs, watching movies and chatting gossip anytime and anywhere):

This solution is to design an app, preferably small and refined, not big and comprehensive. The more comprehensive the functional application, it can only mean that all aspects of this application are mediocre.

2. Target customers like to use it as tools: for example, finding maps, watching weather and checking data.

This solution is that we try our best to meet the situational needs of users. Extreme and simple.

3, boring customer base, used to kill time: no demand, aimless.

This solution is to show the content that users are interested in as much as possible to help customers kill time.

The second point: Discussion on the production and design of APP prototype.

This link is crucial. Draw a prototype carefully according to the design requirements.

Common tools for APP prototype drawing: mobile APP prototype design artifacts POP, axure, Foreui, etc.

The third point: APP visual design and design points.

(1) About the design part, there are APP startup page design, APP interface design size specification, app icon design, etc.

Generally speaking, the mobile phone screen is laid out from top to bottom, and important information will be placed on the top. But in operation, most people hold their mobile phones with one hand, and common operations should be placed at the bottom of the interface.

Another principle is that the minimum touch unit is generally 44 pixels. If it is small, your thumb is difficult to touch, or it is easy to cause misoperation. At the same time, don't make the interface too crowded

Therefore, designers must use subtraction design, which takes time to think and simplify elements.

You must remember: (1) hidden design or subtraction design (2) partition or classification (3) help users to make decisions (4) improve interactive and innovative design (5) make people refreshing and novel (6) immerse themselves in emotions and grasp users' psychology in design. (Talk about how to design products and emotional design of products)

A master once said, "The real minimalist design is that the work must be simplified and changed again and again until the design is finally formed."

20 14, the design style of APP tends to be flat and card-shaped. Cardization and flattening will be the trend of mobile app design! I believe that card design does have the advantages of "imitation" and "minimalism"!

The fourth point: APP interface design process.

(1). When designing an APP interface, you should learn to seek inspiration from excellent APP interface design works. Previous masters of art made a lot of designs with a small amount of resources.

It is helpful to have a rest after work. Everything about flat and simple design is related to the differences in details. Therefore, instead of meditating for a long time, it is better to have a rest and then go back to work with a new vision.

Effective.

(3) It is also helpful to compare each layout side by side. Even if it takes 20 minutes to move a line down by 5 pixels and save it separately, you can quickly distinguish the good from the bad by comparing the two layouts.

(4) Because the relative proportion of physical display is very important, it is necessary to test on different target devices as soon as possible.

(5) Keep asking yourself, "Do you really need it?" . When supporting the project, it will be easy and attractive to find some clever ways, such as adding some interesting elements and styles, but we must always pay attention to eliminating unnecessary elements and constantly streamlining. It is always difficult to give up what you have worked hard for, but the process of revision must be crucial.

Fifth point: APP interface design test and preview correction.

After the design is completed, we can import the design into the mobile phone for testing or correction. Previously released online testing tool: a method to quickly preview the design renderings of APP interface on the mobile side. Finally, a good APP interface design work must be constantly upgraded and iterated.