There are three key points in this paper: 1. A cup of buttered tea inspired him to develop invincible coffee. It is not difficult to make bullet-proof coffee, but it may backfire. 3. Selling certified "bullet-proof coffee" raw materials, creating a business of 1 billion dollars.
1. A cup of buttered tea inspired him to develop invincible coffee.
Dave asprey was born in New Mexico, USA, 1973. After receiving a degree in information engineering from California State University, he went to Wharton Business School to study for an MBA. After graduation, Asprey worked in Silicon Valley as the vice president of cloud system security at Trend Micro.
Although asprey has made great achievements in his work, he has been sickly since he was a child. /kloc-at the age of 0/4, his knee was diagnosed with arthritis. He found it hard to accept at that time. After all, it should be a disease that only the elderly can get.
Asprey's metabolism is not very good, and he is forgetful. In his twenties, he even weighed nearly 300 Jin (about 136 kg). At that time, the doctor warned asprey that he would have a stroke or a heart attack.
In order to improve his health, asprey became a "biological hacker" and began to study various health preserving methods. He went to Tibet to study meditation in 2004. Asprey walked on the Qi Feng in Gangrinbo, and began to feel dizzy in the face of the low temperature of minus ten degrees.
After returning to the United States, asprey immediately devoted himself to research and wanted to make his own "butter tea".
Asprey found that yak milk needed for brewing "butter tea" is very scarce in the United States. Therefore, he decided to replace it with cream made from cattle raised in pasture. In addition, he also found that the effect of using coffee would be better than tea. Asprey also added coconut oil to the drink to make it more nutritious. He named this drink bulletproof coffee. Will use the name "bulletproof", because asprey hopes that this cup of coffee can make people feel "invulnerable" and can do anything like Superman.
After a long experiment, asprey finally determined the raw material of bulletproof coffee. In 2009, asprey published the formula of bullet-proof coffee on his blog, and officially introduced this beverage to the world.
It is not difficult to make bullet-proof coffee, but it may backfire.
In fact, it is not difficult to make your own bulletproof coffee. According to the formula published by Asprey, put 240 ml of black coffee, one tablespoon of cream and one tablespoon of coconut oil into a blender and mix well, and you can get a bullet-proof coffee with about 225 calories.
Asprey suggested that we can use two bullet-proof coffees instead of breakfast every morning. Not only can we lose weight, but the energy provided by bullet-proof coffee can also make our thinking clearer and our spirit more concentrated. Asprey said that he has lost more than100lb (about 45kg) since he started drinking bullet-proof coffee in the morning.
"Bulletproof coffee" can lead to such an effect. In fact, it has the same principle as the popular "ketogenic diet" (high fat, moderate protein and low carbohydrate diet), which uses oil instead of energy obtained from carbohydrates.
When we eat less carbohydrates, the body will get the energy it needs by burning body fat. Therefore, it will make us thinner. As for the grease contained in bulletproof coffee, it is the most difficult substance for human body to digest. Coupled with the lack of carbohydrates, metabolism will slow down, which can help us prolong our satiety. When the fat you eat can't burn quickly to generate energy, it will also make your body consume the accumulated fat in the body to provide enough calories.
Therefore, people who drink bulletproof coffee for breakfast can't eat until six hours later, otherwise it may cause the body to absorb too much fat, which may be counterproductive.
Of course, many scholars are very skeptical about the efficacy of bullet-proof coffee. Some nutritionists believe that long-term drinking of "bullet-proof coffee" for breakfast may lead to nutritional imbalance. Moreover, a large amount of oil absorption will also lead to indigestion, which in turn will lead to various gastrointestinal diseases.
3. Selling certified "bullet-proof coffee" raw materials, creating a business of 1 billion dollars.
After successfully developing and inventing "bullet-proof coffee", asprey began to give speeches in different countries actively, introducing "bullet-proof coffee" to more people. In 20 14, jimmy fallon, the host of the famous American late-night talk show "The Tonight Show", invited shailene woodley, the actor of the movie "Divergent", to drink "bullet-proof coffee" on the show, which also made more people know about this magical drink.
While promoting bullet-proof coffee, asprey decided to start selling three ingredients of his certified bullet-proof coffee on the Internet. Because he believes that these raw materials can make the perfect bullet-proof coffee!
Having worked in Silicon Valley for many years, asprey knows many venture capital companies. So, asprey found a friend who works in Sany Venture Capital Company, and asked him to invest 50,000 dollars to let asprey buy raw materials for bulletproof coffee. His friends seldom appreciate bulletproof coffee, and Sany Venture Capital finally decided to invest 9 million dollars in Asprey.
With this fund, asprey will gradually expand its bulletproof brand. Besides coffee, he will add different products, including nutrition, food and drinks. And "Bulletproof" has gradually become a "life brand" company.
In 20 16, asprey successfully won the sale of "bullet-proof" products in Whole Foods Market, an American supermarket chain. Further let more consumers know about the brand "Bulletproof". According to Mintel, a famous market analysis company, although many functions of bulletproof products have problems (many "life brands" have this problem), this brand has a great influence on consumers. After seeing this clearly, Whole Foods decided to cooperate with bulletproof.
According to asprey's own estimation, bulletproof has sold about 654.38+600 million cups of coffee since he started selling raw materials for bulletproof coffee. The influence of "bulletproof" also enabled asprey to successfully raise $40 million in the 20 18 Series C financing. This year, the income of "bulletproof" will exceed 1 billion dollars.
"Bulletproof" business is in full swing, and asprey continues to make itself healthier. In recent years, he has actively studied various "scary" health methods, including taking some bone marrow from the body every six months to extract his own stem cells, and then injecting them into the whole body again to keep healthy.
Asprey's latest goal is to live to 180! He said: "I don't think this is science fiction! I am willing to do my best for this! 」