Recently, I was fined because the live broadcast room said that the drink could resist Helicobacter pylori. In the live broadcast, there are some precautions that everyone must remember.
First of all, you can't spread false advertisements and exaggerate the efficacy of products during the live broadcast. Because the live broadcast room said that this product can resist Helicobacter pylori, which violated the advertising law. Do not involve the function of disease treatment in advertisements, do not use medical terms, and do not promote commodities in this way, which is confused with drugs and medical devices. This is tantamount to exaggerating propaganda and misleading consumers, and it cannot be said too absolutely.
Secondly, it should also be noted that anchors in the fields of law, medical care and education must be certified. Because there are many kinds of anchors and the market is chaotic, consumers can't distinguish between professional and unprofessional anchors, and there is no way to hold them accountable after an accident, so we should raise the threshold of anchors. Without a certificate, it is recommended not to broadcast casually, but those anchors with certificates can broadcast.
In addition, there should be friendly interaction between anchors or between anchors and netizens. In the process of live broadcast, civilized live broadcast, rational expression, rational interaction and reasonable consumption should be carried out, and there should be no phenomena such as promoting abnormal consumption, or swearing at each other, creating rumors and inducing cyber violence. If the anchors can't do this, it's only a matter of time before the live broadcast room is banned.
The above are some precautions in the live broadcast, please keep in mind.