The time to market of new products is shortened by 45% and the cost is reduced by 80%. In this round of digital competition, Midea's washing machine has shown the brand of industrial Internet. This card is the key to the sustainable competitiveness of Midea's washing machine.
See the real chapter for details. Looking at the changes of Midea's washing machine under the background of Midea's group industry Internet, it is the epitome of its comprehensive intelligence. These effective tools and methods to reduce costs and improve efficiency have become the reference of many enterprises.
On August 27th, led by Meiyun Zhishu, the activity of "Entering American Industrial Internet" jointly organized by Midea Washing Machine, Kuka China and Andezhilian officially opened in Pullman Wuxi Xinhu Hotel.
One of the highlights is the offline activity of "visiting Midea's intelligent washing machine manufacturing factory". When more than 200 business representatives walked into Midea's intelligent washing machine manufacturing factory, they discovered Midea's deep exploration in the industrial Internet industry.
Among them, Midea's washing machine manufacturing production line has carried out comprehensive intelligent construction around the four key elements of "production process perception, control, decision-making and execution", becoming the first enterprise in China to obtain the four-level maturity certification of intelligent manufacturing "research, production, sales and service". Midea washing machine industry's innovative washing machine and dryer won unanimous praise from the guests on the spot.
Four key links, efficiency improvement and digital intelligence are the new engines of efficiency improvement.
Midea's washing machine has achieved phased results through the practice of digital intelligence, which is not isolated.
As the first industrial Internet platform with "manufacturing knowledge, software and hardware" in China, Midea's industrial Internet M.IoT provides overall solutions through the combination of hardware, software and industry knowledge, providing successful transformation cases for head companies in manufacturing, automobile, retail, medical care, aviation and other industries, and promoting the efficiency of the entire value chain.
Midea's industrial internet is of great significance to the acceleration of digitalization and intelligence within Midea Group. Digital intelligence is another strategic upgrade since Midea Group 20 12 proposed digital transformation, and it is also the second goal of Midea Group.
In the digital intelligence map of Midea Group, Midea's washing machine is one of the beneficiaries of its industrial Internet.
Zhao Lei, president of Midea Group's washing machine business unit, said that the wave of intelligent manufacturing has swept the world, and the manufacturing industry has entered a historical stage of upgrading to intelligent manufacturing, and the next-generation Internet technologies such as the Internet of Things, big data, cloud computing and artificial intelligence have accelerated their penetration into the manufacturing industry. As one of the three giants in China's home appliance industry, Midea Group started the overall digital planning and construction as early as 20 12, and actively carried out the construction of industrial Internet platform. Midea Intelligent Washing Machine Factory is the embodiment of this development achievement.
Under Midea's industrial Internet platform-Midea's M.IoT, Midea's intelligent washing machine manufacturing factory focuses on four key links: perception, control, decision-making and execution, and solves the pain points such as equipment management, quality management and process yield improvement that are common in the industry. Combine high-tech technologies such as big data analysis, machine learning and AI algorithm to link users and enterprises. Covers different business scenarios such as supply chain, manufacturing, logistics, delivery, service, products, procurement and planning. It connects the sales end, marketing end, product end, manufacturing end and supply end, and realizes the excellent operation of the whole value chain in the field of beauty care, thus realizing the industry innovation of shortening the time to market of new products by 45% and reducing the cost by 80%.
Implementing digital intelligence to solve the pain points of users of beautiful washing machines
In recent years, Midea Washing Machine is committed to seeking two-way energy efficiency to solve users' pain points and technology to lead the development of the industry, empowering industry technology with information technologies such as big data, cloud computing, artificial intelligence and mobile Internet, and breaking through the traditional model by continuously improving intelligent manufacturing capabilities, arranging care products in advance, and presenting future care models to consumers in advance.
On the development and operation level, Meiyun Zhishu's intelligent radar and star-gazing platform system provides multi-level data analysis of industry, brand, users and word of mouth on the development and operation level for Midea Washing Machine by collecting external Internet data and public opinion, accurately and instantly presents the business status of the enterprise, empowers products to be iteratively updated with real feedback, provides more humanized services, meets the care needs of thousands of people, and forms a closed-loop management of supply, production and sales.
In the application of big data, Midea Intelligent Manufacturing Factory of Washing Machine has realized the distributed processing of manufacturing system-related data, SCADA platform equipment data and big data cluster platform, which can support offline and realize processing.
In terms of cloud computing and mobile Internet, IDM authentication has also built a unified identity master data platform, a unified identity authentication platform, a unified identity authority platform and a unified identity audit platform, which has realized the functions of one person, one thing, a unique ID, one entrance, one authentication, one role circle, one-stop access, one-click retrospective audit and so on, which will also help it further broaden the enterprise boundaries and create more business mechanisms.
In the future, Midea's washing and baking products will continue to deepen intelligent manufacturing with the help of Midea's industrial Internet platform-Midea's M.IoT, and build a clearer user portrait, a more complete industrial production system and a wider and controllable distribution channel. On the basis of the comprehensive interconnection of production factors, it will realize more complex intelligent applications, constantly promote the innovation of its own management process, organizational model and business model, further optimize the whole chain, and provide users with smarter, more convenient and higher-end care experience.