Starting a business from media is the lowest cost. If you want to make money from the media, Xiaohongshu is a good choice. Xiaohongshu is a popular sharing platform with a large number of loyal users. According to statistics in February this year, the monthly active users of Xiaohongshu exceeded 200 million, of which 70% were "young" groups born after 90, which is of great commercial value. So how can a novice blogger of Xiaohongshu operate Xiaohongshu to quickly realize cash and increase powder? As a blogger who has been running Little Red Book for 9 months, I'm really curious about how other bloggers make a monthly income of100000. On the recommendation of my friend, I read The Little Red Book in 5 Hours, and I found some answers in the book. The author of Understanding Little Red Book in 5 Hours is Xia Jiujiu, the head blogger of Little Red Book. After three months of contact with Xiaohongshu, she decided to devote herself to Xiaohongshu. After half a year, she realized a profit of 240,000 and realized over one million. The book "Understanding Little Red Book in 5 Hours" condensed the essence of her actual operation of Little Red Book account. If you are still confused about the operation of the little red book, especially if you want to realize it through the little red book but can't find the starting point, this book is a good practical book. The book systematically and comprehensively expounds from five aspects: positioning, content, production, operation and realization. Share some positioning and realizing contents that I am interested in. To be a little red book, we must first understand the characteristics of the platform, user characteristics and hot areas, and know ourselves first; Thirdly, we should sort out and tap our own advantages and abilities and be true friends; Then I sort out my personal position in an all-round way, starting with "Who are you", "Who can provide value" and "What's the difference". The three characteristics and trends of Little Red Book summarized by Xia Jiujiu are as follows: 1, from emphasizing good things to emphasizing socialization, from pictures and texts to videos, from planting grass platforms to business ecology. The commercialization of Little Red Book is mainly reflected in three aspects. The first is the online dandelion platform, and Xiaohongshu officially connects bloggers and merchants' advertising cooperation platform. As far as I know, it used to be collected by 5000 fans, but recently many bloggers with 1000 fans have collected it. Secondly, auxiliary clearing tools such as paid columns and group chats were introduced. Thirdly, implement the integration of No.1 store, and comprehensively lower the threshold for opening a potato store, so that individuals can open a store without a business license. 2. Xiaohongshu has gathered a large number of high-quality female groups in first-and second-tier cities, becoming the first platform for accurate female users with high commercial value. 3. Xiaohongshu has its own business genes, which is a hot spot for merchants and bloggers to grow grass and realize. The realization methods of Xiaohongshu are diversified, including receiving brand advertisements, taking goods notes, live broadcasting, paying columns, opening stores, obtaining private transactions online, and testing the language lab. Hot areas mainly include: beauty and skin care, fashion wear, mother and baby, home improvement, food, sports and fitness, knowledge and emotion, travel and so on. Which bloggers are more popular? Are bloggers with good academic qualifications, high face value, good figure and talent? In fact, many big bloggers are just ordinary people at first. Because they constantly share the high-quality content of their fields and experiences of interest, they gradually attract the attention of hundreds of thousands or even millions of people. As long as three of the four elements are positive, true, shining and valuable, they have the potential to become big bloggers. So, what are the basic principles of rapid implementation? The first is to be a real person. People must be true, so that you will develop for a long time and will not have mental internal friction because you violate your own values. The second is to be the most profitable direction of the platform. Compared with the advertising monetization ability, home bloggers > fashion beauty bloggers > maternal and child bloggers > wear bloggers > others. Thirdly, it is to make a track where you can integrate resources. For example, users can be obtained from the platform, and other products they represent can be traded in the private sector. In "Understanding Little Red Books in 5 Hours", you can also learn the knowledge of creating IP personal design, making explosion notes, shooting and editing methods for mobile phones, and quickly adding powder. It is a practical book, which can be a guide for beginners to learn the operation of little red books. Great!